Lexus trying the same thing again and again and expecting a different result is insanity.

Young people are after small hip cars. UX is fine for that. LS size cars was always for old serious men. No need to market the LS to anyone else.

 

This is an old argument, but the flaw in your logic is your assumption that when millennials become 50 and 60 they will want the same things that people who are 50 and 60 now want, and history has shown us they don't. Your generation's tastes were very different than your parents' generation at the same ages, and the automotive industry is a great example of that. Baby boomers wanted entirely different types of cars in their prime buying years than older generations did. Gen X'ers now that are ~ 50, late 40s are buying SUVs and crossovers and abandoning sedans where for Boomers it was all about sedans. Tastes change with each successive generation.

So yes a business is always working to nreach younger buyers who haven't made brand choice decisions yet and shape their perceptions of their brand in their youth when those preferences are determined. Its much easier to get a foothold with a younger person who doesn't have a lifetime of preconcieved ideas about brands and products like someone who is in their 30s, 40s, 50s etc has. This is just smart marketing.

 

I don’t have an issue with the new marketing by Lexus. Sales are growing worldwide Hybrids are where they are making their growth, but too bad Lexus never offering a V12…

I’m just glad Lexus doesn’t make boring cars like they do before the mid 2010s. I never liked their 90s marketing.

 

Marketing is one thing but you need exciting revolutionary products like original LS was.

Tesla has Zero marketing. Their clients are the marketing!

Look at the buzz C8 Corvette generated - sold out for years.

The products are way more important than marketing.

 

Sums up what is wrong with Lexus today. 14:55

 

Lexus is clueless and lost...I'm probably their core demographic: 40's, good income, Toyota loyalist, loves cars. Yet, nothing in their showroom or is on the horizon appeals to me at all. Outdated engines (for the glory of sound appeal lol), porkly chassis, and outdated tech all contributed to this. And yet, they want to appeal to a younger crowd?!!! Lol...

 

I’m in a similar boat as you, except I really like the IS500 and maybe the NX450h+

but their ads are just awful and some seem to have an underlying politically biased vibe that I disagree with.

 

I have to point out the irony that, with the 2021 IS, Lexus finally added support for Android Auto and Apple CarPlay, along with a touchscreen, things that "young people" would surely be interested in. They should have focused their marketing on the infotainment a bit more.

 

They have lost their way for sure.

 

Old or young, you want a reliable engine, don't you? With rare exceptions, one of the reasons Toyota and Lexus engines ARE reliable is that they don't redesign them every time the sun comes up. They stick with what works.

 

Like what exactly? Or maybe just post the ad and back up your claim.


Toyota is a big company. Lots of new engines all the time. Usually they let the engines stay on the market longer than competitors because their engines are so good. (And reliable).

 

yep totally uninspired when I’m at the dealership. Just full of UX and RXs. No real sports sedans anymore.

 

Not to mention their powertrains, which some of them are over 15 years old. I applaud them for giving us an opportunity to buy the V8, but let’s be honest, the V8 they are offering is ancient. The fact that I can buy a 15 year old car with the same engine is pretty sad. This brand can be and can offer so much more, it really puzzles me sometimes why they won’t even try to get this brand to another level.

You can't attract new buyers if you're selling an old product. Just imagine for a second, if the next BMW M5 model will have an engine from 2006 ? How many people will be interested in buying it ?

 

Look at how many vehicles sell that have reputations of being "unreliable".

Sure, people care about reliability, but not at the expense of everything else.

 

I think it's important to mention the production issues and how Lexus massively underestimated the demand for the new IS... Buying mine was a bit stressful since other people were also looking at it. The dealership sold 3 IS350s that day alone.