Ford moving to build to order...
There are a whole lot of people out there who don't care a damn about cars, but need one to get where they're going. If their car suddenly suffers a catastrophic failure, they have 1-1/2 or 2 jobs and a family and an employer who's going to be completely intolerant of even an temporary inability get to work, and a credit rating that won't let them buy used (remember that half of all Americans now don't have enough cash on hand for even a $400 emergency — and no, this isn't evidence of poor character either).
Just like Ford axing the Fusion while it was still selling 200,000 units a year despite no refresh, this announcement isn't about logic. It's a grandstand play to Wall Street that they're becoming more Tesla-like and less like "another stodgy car company," to temporarily goose the stock price. The real masters of American car companies now aren't customers, or dealers, or even their own CEOs. They're venture capitalists and pension fund managers who want to see the stock price go up RIGHT NOW. If you want to indict someone for pathological impatience, skip the consumers and look straight at these characters instead. Ford is selling them a pie-in-the-sky scenario that they'll wave a wand and magically earn skyrocketing margins by getting MSRP on every vehicle they sell.
Will it work? Mostly no. Would I wait if I wanted a Raptor or a hybrid King Ranch or a Mustang GT? Probably. But if you need a family car today, would you wait for an Explorer or take a Santa Fe with a better warranty now from the Hyundai store down the street? Asking people to wait implies you have something worth waiting for. Although I'm not a fan of Tesla, they have real uniqueness, and that's why they get away with it. Coming from Ford, this is mostly just the usual bullsiht.
Last edited by LexFinally; Aug 4, 2021 at 07:30 AM.
Today, of course, the average vehicle from most brands comes out of the factory in MUCH better shape than in those days......except for perhaps a couple of makes at the very bottom of the reliability-charts, like Land Rover and Fiat.
Today, of course, the average vehicle from most brands comes out of the factory in MUCH better shape than in those days......except for perhaps a couple of makes at the very bottom of the reliability-charts, like Land Rover and Fiat.
By special ordering I was able to select maximize payload and maximize creature comforts.. I was able to choose my color, 18” wheels, A/T tires, axle ratio, LED Headlights, Upfitter switches, 5th wheel pro package, adaptive cruise, adaptive steering, etc and WITHOUT a moon roof.
Last edited by FLYCT; Aug 4, 2021 at 01:05 PM.

So i think you're saying there should be new cars on lots because people who need a car now can't wait. If so, i don't entirely agree, there will always be TONS of used cars out there, plus private sale. There will also always (or for a very long time) be SOME new cars on dealer lots. I think jim farley is saying he wants to move away from the 'football field' full of new cars which ford themselves ends up having to provide incentives for to move which lowers their margins. And because those incentives have been part of the game for so long, it ends up making msrp's higher than they should be. Some claim it's just to line ford's pockets (build to order) but that's simply not true, they don't operate in a vacuum. Less dealer inventory will allow ford to be more competitive with LOWER prices, or maybe the same overall transaction price... put it this way.
today:
car msrp $40K, invoice $35K dealer discount $2K, mfr incentive $3K, customer pays $35K, dealer makes $3K, mfr received $32K net
tomorrow:
car msrp $37K, invoice $32K dealer discount $2K, mfr incentive $0K, customer pays $35K, dealer makes $3K, mfr receives $32K net
What's wrong with the above?
Celebrating Lexus & Toyota from Around the Globe
By special ordering I was able to select maximize payload and maximize creature comforts.. I was able to choose my color, 18” wheels, A/T tires, axle ratio, LED Headlights, Upfitter switches, 5th wheel pro package, adaptive cruise, adaptive steering, etc and WITHOUT a moon roof.
There are a whole lot of people out there who don't care a damn about cars, but need one to get where they're going. If their car suddenly suffers a catastrophic failure, they have 1-1/2 or 2 jobs and a family and an employer who's going to be completely intolerant of even an temporary inability get to work, and a credit rating that won't let them buy used (remember that half of all Americans now don't have enough cash on hand for even a $400 emergency — and no, this isn't evidence of poor character either).
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I wonder if anyone actually seeks out the colour white. I’m amazed how many luxury brand cars are white. I can understand that cheaper cars like Corolla and Civic as it takes the emotional aspect out of it
The last new car I bought was a 2015 Ford Focus ST. There were 3 basic trim levels (ST1, ST2 and ST3) and just a couple of other things like upgraded wheels and sunroof. I knew what color and trim level I wanted so I just did a search on Ford.com and and found two vehicles within 50 miles. Went in, test drove, negotiated price, got 72 month 0% financing, and drove home. Still have the vehicle but Ford dropped the Focus line in 2018 because they couldn't make money on small cars, even on a high spec ST which retailed for over $31k (couldn't compete with the WRX and GTI). Letting the buyer spec his car would be very inefficient and would not have helped things. Just don't see how this helps Ford.
Last edited by Evitzee; Aug 4, 2021 at 02:55 PM.












