Most Popular Car Colors
Thread Starter
Joined: Oct 2008
Posts: 42,476
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From: California
Most Popular Car Colors
It takes nothing more than a glance at a busy parking lot or a quick scroll through a handful of online car configurators to see which colors are the most popular for new cars in America. For those who relish the full spectrum of the rainbow, it's dire. The most popular color, according to data provided by iSeeCars.com, is white, followed closely by black. Then gray, then silver. It's all very monochromatic. These grayscale tones constitute 77.1% of the total.
The first vibrant shade to make an appearance on the list is red at No. 5 with just over 10% of color share. Blue is next at 9%, and then things fall off dramatically. To put the lack of color into perspective, we put together this quick pie chart. Naturally, each slice is colored to match its automotive hue.
The first vibrant shade to make an appearance on the list is red at No. 5 with just over 10% of color share. Blue is next at 9%, and then things fall off dramatically. To put the lack of color into perspective, we put together this quick pie chart. Naturally, each slice is colored to match its automotive hue.
We know some of those slices of pie are pretty dinky, so here are the numbers:
- White, 23:9%
- Black, 23.2%
- Gray, 15.5%
- Silver, 14.5%
- Red, 10.3%
- Blue, 9%
- Brown, 1.4%
- Green, 0.7%
- Beige, 0.4%
- Orange, 0.4%
- Gold, 0.3%
- Yellow, 0.2%
- Purple, 0.1%
https://www.iseecars.com/cars-for-sa...-colors&v=2020
Source
Lexus Test Driver
Joined: Feb 2002
Posts: 8,243
Likes: 267
From: New York
I LOVE Blue cars and when i was looking at 911s, i learned quickly that they all come in White, Silver or Black lol.
Definitely wish automakers would offer more bright colors, we need some Lamborghini influence!
Definitely wish automakers would offer more bright colors, we need some Lamborghini influence!
Lexus Test Driver
Joined: Nov 2007
Posts: 5,285
Likes: 43
From: NV
I've always been staggered by how few colors Porsche offers even on its most expensive models, how few colors are approved for PTS, and how much PTS costs.
Lexus Test Driver
Joined: Feb 2002
Posts: 8,243
Likes: 267
From: New York
Apparently the “loud” colors don’t sell well to the Porsche clients who want low key Performance cars. The recent Miami Blue color which is a premium color at $3,500 was not popular. PTS is about $10k now and long time to get approved/built.
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Lexus Fanatic
Joined: Oct 2003
Posts: 94,629
Likes: 280
From: Virginia/D.C. suburbs
One color that seems to enjoying more popularity today is the Bronze/Autumn/Sunset/Burnt-Orange. It has long been one of my favorites, and a number of newer vehicles seem to be adopting it. In fact, I ordered it on my Encore GX.
what's big in the offroad capable field are the pastels; flat colors with no flake (not necessarily matte finish).
also i've heard color also affects insurance rates - i can see some truth to it. a red car will certainly attract attention versus a grey car that 'hides' easily in the surrounding pavement.
also i've heard color also affects insurance rates - i can see some truth to it. a red car will certainly attract attention versus a grey car that 'hides' easily in the surrounding pavement.
Lead Lap
Joined: Apr 2002
Posts: 4,892
Likes: 14
From: Virginia
Brown is a little more popular on some of the Midsize trucks (Gladiator/Tacoma) as well as some Lincolns (Aviator/Nautilus), the Lexus RX, Cadillac XT5/6, even on Porsche Cayenne. I'm guessing many "tan" colors are being aggregated as Brown. Probably some data slices differently for a tan between Brown vs Beige.
