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Of course, the Hyundai Motor Group plans to launch new electric vehicles for the Kia and Genesis brands as well, and today we bring you the first spy shots of the premium brand’s first standalone EV.
Codenamed Genesis JW, it will share the new e-GMP platform with the upcoming Hyundai Ioniq 5, previously known as the Hyundai 45 prototype, and the Kia CV. The fully-camouflaged prototype was spotted in Germany, near the Hyundai Motor Europe Technical Center.
How do we know it’s a Genesis? Well, the split horizontal headlights and taillights give it away, but there’s not much else that says Genesis about this vehicle. The front grille is completely hidden from sight and it’s not clear whether the JW will feature the same Crest Grille as existing Genesis models or will reinterpret it to suit its electric identity.
Interestingly, a spec sheet posted by The Korean Car Blog shows that the prototype is four-wheel drive. This detail, corroborated with the test vehicle’s bulky shape and reasonably high ground clearance, leads us to believe we’re dealing with a crossover. Look closely at the wheel arches and you’ll also notice that the Genesis JW has room left for cladding that will give it a more muscular appearance.
Given the kinship with the Ioniq 5 and Kia CV, the Genesis JW is a compact vehicle, which means it should compete with EVs like the Tesla Model Y, Mercedes-Benz EQB and Audi Q4 e-tron. The camouflage seems to suggest the JW features a crossover coupe body style, but there’s a lot of cladding out back to fool the viewer and keep the actual shape of the vehicle hidden.
Hyundai’s e-GMP architecture is said to offer driving ranges of up to 500 km (310 miles) depending on the battery pack fitted to the vehicle. The platform also supports ultra-fast charging, promising a 20-minute charge to 80 percent capacity. Genesis is said to have an annual production target of 22,000 units for the JW EV, which will enter production in June 2021.
WHAT went wrong is a tale of lost opportunities and disastrous infighting. It is also the story of a proud company that was unwilling or unable to adapt to realities of the global marketplace. Sony’s gravest mistake was that it failed to ride some of the biggest waves of technological innovation in recent decades: digitalization, a shift toward software and the importance of the Internet.
One by one, every sphere where the company competed — from hardware to software to communications to content — was turned topsy-turvy by disruptive new technology and unforeseen rivals. And these changes only highlighted the conflicts and divisions within Sony.
With its catalog of music and foundation in electronics, Sony had the tools to create a version of the iPod long before Apple introduced it in 2001. The Sony co-founder, Akio Morita, envisioned as early as the 1980s marrying digital technology with media content for a completely new user experience.
By the time the different divisions had been corralled into cooperating, Sony had lost its foothold in two crucial product categories: televisions and portable music devices. It was late to flat-panel displays, as well as to digital music players like the iPod.
If they Toyota doesn't act soon, that's going to be another lucrative new market lost to the Japanese that falls into the hands of Silicon Valley and the Koreans.
Last edited by Motorola; Aug 17, 2020 at 08:23 PM.
If they don't act soon, that's going to be another lucrative new market lost to the Japanese that falls into the hands of Silicon Valley and the Koreans.
that article about sony is 8 years old. they've been slowly getting their mojo back. state of the art professional cameras. state of the art game technology (ps), state of the art televisions (yes they buy oleds from lg, but their non-oleds are spectacular too). they make ok phones but also sell millions of components to other phone suppliers. they make consumer noise canceling headphones as good or better than anyone. and on and on...
that article about sony is 8 years old. they've been slowly getting their mojo back. state of the art professional cameras. state of the art game technology (ps), state of the art televisions (yes they buy oleds from lg, but their non-oleds are spectacular too). they make ok phones but also sell millions of components to other phone suppliers. they make consumer noise canceling headphones as good or better than anyone. and on and on...
but i get your point.
Unfortunately, none of that was sufficient for them to return to their glory days before the rise of smartphones and other digital technologies. Once a lead is lost, it's very hard to pick it back up. The same goes for Toyota, who are repeating the same mistakes as their Japanese brethren.
Genesis EV to launch next year (2021)
