Had this conversation with a friend about how annoying SXM is to deal with - he canceled two months ago and just forwarded me a "win back" email SXM sent him offering $99 for 3 years in one vehicle. So less than $3/month... The name of the game for SXM is just like it was for newspapers and magazines- they need to be able to talk about number of subscribers for their leverage with advertisers. It has very little to do with their margin on each subscriber- at less than $3/month, they are really gouging the average customer who doesn't re-negotiate every 6-12 months and pays $11/month per car.

 

No different than my cable company.

 

True. Very similar as both are likely to be replaced by lower cost or free streaming options offered elsewhere! With unlimited data plans on cell phones, Spotify/Apple Music/Pandora/Tidal, I see SXM being in big trouble. A family plan for Spotify is around $15/month and covers 5 people.

 

Just wait till Apple or Google Music is embedded into the car. No need for XM. Only think to save them would be exclusive content such as Howard Stern or whomever else there is out there