I'm not sure if this article warrants a new thread or not, since we already have a couple of Lincoln threads going. There's some evidence of increased sales now that Lincoln dumped the Alphabet-Soup naming scheme and is returning to conventional names. However, having closely looked at (and driven) a number of their latest products, I'm convinced that product quality and design is just as much, if not more, of a factor. Unlike past years, most Lincoln's products, today, are not rebadged Ford clones any more.

If all goes well today, I'll get at least a static review of a new Corsair done...maybe or maybe not a test drive. Unlike with most SUVs, I also have a personal interest in the Corsair.


https://www.freep.com/story/money/ca...-6/3860781002/

numbers and letters naming convention isnt as memorable as real names. At least lincoln has a naval/aviation theme going for their new line

I don't think a name of model matters that much to most, it's the brand first then size. The Corsair name at least for my generation makes me think of the gull winged Navy fighter from WW2. I remember building a plastic model when I was a kid. So every time I see a "corsair" it will remind me of the past, not especially something I want in my driveway.

The article seems a bit dated. The author doesn't even know the Cadillac XT4 exists.

All that said I think the Corsair looks like a winner, if you like Fords. They are having massive quality control problems with the new Explorer/Aviator.

Corsair is also makes RAM for computers and many other computer gaming products. Most people are not going to remember the WW2 naval fighter F4-Corsair

original definition:
http://www.thepirateking.com/termino...on_corsair.htm

Yes, the MK thing is confusing but I believe it's more the discounting than the name change.
I went with a '19 MKC Reserve lease because of great numbers and it's been a great vehicle.

I think Lincoln did the right thing ditching the old letter & number naming convention, but I don't see any correlation to a car's name and sales. Design, functionality, reliability, value, etc. is what drives sales. The names just make it so people are less confused, but that doesn't lead to sales or loyalty IMO.

I think it's definitely due to the fact they started making better vehicles.

yea their vehicles just got suddenly a lot better, thats why they are selling

i agree with this. however the thread title doesn't ask the question, just states it as a fact that it's naming that's increased sales because that's what mmarshall wants to be true.

that isn't necessarily true, 320, 335, 350Z, Z28, Q50, ES350, S500, we know what all these are. the lincoln names were letters ONLY which was definitely unusual and the letter combos weren't easy to say nor did they appear to mean anything, mkz, mqp, wtf, i dunno...

I think they naming and letting structure was not very good. Lincoln seems to be on the right path with their name. I think it also must be said their interiors are better than Lexus, most Mercedes, Genesis, and BMW and their marketing is unique as they are going for quiet luxury. It is cheaper to get into a Mercedes or Lexus than it is a Lincoln. I never thought I would see that day. Once they can the MKZ, they will be in even a better profit-making position.

if you want to see retarded ways of naming vehicles look at Infiniti, very confusing

Its probably not that as much as the new lincolns are fantastic products. Stunning cars. 495hp in the new aviator is helping too!

Actually, they DID get better pretty quickly, once management decided that they were going to stop building Ford-clones. And most of them are indeed selling.....except for the Continental and the dated, awkward-looking MKT.

The Corsair name was also used on certain versions of the 1958-60 Edsel, and on a vehicle formerly sold in the British and Australian markets.

After months of waiting, I got a chance to do a full-review on a new Corsair today. I'll post the write-up as soon as I get done with it.

I think that is one of the reasons Infiniti sales have fallen was changing the names of their cars/lineup for no logical reason. Everyone knew what a G35, M45,FX were and for some stupid reason they felt they had to totally change the names to Q's for some reason which is even more odd that they did it after they dropped the flagship Q45. It took me a while to understand the new Infiniti naming and I still occasionally get it wrong, that was never the case with the G's and M's.

I was confused by the new Lincoln number/letter names too, I would get the vehicles confused all the time, made much more sense to just give them sames, Corsair is a pretty cool name for a vehicle even though it is a entry level CUV.

I wish Acura went back to names too, Legend, Vigor, and Integra were great names for cars.