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BMW defends 7 Series grille

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Old Jun 27, 2019 | 05:05 PM
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BMW simply tried to follow the trend, but failed.
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Old Jun 27, 2019 | 06:20 PM
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I kinda like the M-Sport






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Old Jun 27, 2019 | 06:53 PM
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Doug absolutely loved the new 7 series and it has some awesome features.

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Old Jun 27, 2019 | 10:11 PM
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Originally Posted by signdetres
I kinda like the M-Sport
IMO, new 7 Series grille beautiful.
A step in the right direction for BMW.
More stately.
Though still not as stately as S Class, but more stately than A8.

This will really really help 7 Series sales.
This will really really cement 7 Series as replacement for 5LS.
Thus, the 7 Series & 5LS will swap sales positions.

The 7 Series will join the S Class to sell over 500/month.
With 5LS joining the likes of: Audi A8, Jaguar XJ & Genesis G90 - all of which sell under 500 units/month USA....


Last edited by peteharvey; Jun 28, 2019 at 04:58 PM.
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Old Jun 28, 2019 | 06:41 AM
  #20  
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I get how they are saying that they needed more visual separation between the 7 and 5 Series. I just find it odd that the way they addressed that was purely with the grill.

I am yet to see one in real life with this new grill, so I'll reserve final judgement until then. So far I feel like it looks okay in some pictures, and awful in others, so I'm not really sure what to expect once I finally see one in the flesh.
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Old Jun 29, 2019 | 05:42 AM
  #21  
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Originally Posted by signdetres
I kinda like the M-Sport





I like it at as well.
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Old Jun 29, 2019 | 06:16 AM
  #22  
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I've been shopping the 5 Series as a possible replacement for our A6 and word on the street is the upcoming refresh will have the larger grill. I don't hate it but would have to get used to it. It looks better to me in person vs. pictures.
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Old Jun 30, 2019 | 03:45 PM
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There are angles at which I think it looks okay, and angles at which it just really looks cartoonish...

But, if I'm buying a $100,000+ car, I want it to look good to me at every angle, and this car doesnt do that for me. S Class does, A8 does, even the 5LS does. $100k prestige sedans aren't the place to be "controversial"
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Old Jun 30, 2019 | 07:45 PM
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Originally Posted by SW17LS
$100k prestige sedans aren't the place to be "controversial"
Haha, totally disagree and i think your memory must be short.

first off the 5LS may not be controversial to you, but it certainly is to a lot of others. I think it’s pretty polarizing.

i think around 2007, the S-class with the rear weird wheel arch sloping down was plenty controversial.

then who can forget the bangle butt on the 7-series.

the s-class today is ‘establishment’ because it’s well known and they’ve only made minor tweaks to it in the past decade. I agree it looks great from all angles.

the a8 has been viewed as very boring to many people... i honestly don’t know what the latest one looks like and i never see them on the road. I think the new 7 series will do just fine and that the grille is probably having its intended effect of getting people talking about the car. The grille may not be for everyone, most of whom would or could never buy the car regardless of what they did to it, but take a look a rolls royce grille sometime.
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Old Jun 30, 2019 | 08:02 PM
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I’m not a fan of HUGE grilles but the LCI 7 Series looks incredible.

Check out my video of the 2020 Alpina B7:
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Old Jun 30, 2019 | 08:30 PM
  #26  
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The Alpina B7 with the older smaller grill still looks much better. This is one of the best looking sedans I have seen. Everything is just about perfect.


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Old Jul 1, 2019 | 08:09 AM
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Originally Posted by bitkahuna
Haha, totally disagree and i think your memory must be short.

first off the 5LS may not be controversial to you, but it certainly is to a lot of others. I think it’s pretty polarizing.


Pretty sure I clearly said “to me”

All i know is the 7 series was a car that would have been one of my main likely choices to replace my LS460 when the time comes, but unless this looks a lot better in person this grill will cross it off my list.
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Old Jul 1, 2019 | 08:20 AM
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Originally Posted by bitkahuna
Haha, totally disagree and i think your memory must be short.

first off the 5LS may not be controversial to you, but it certainly is to a lot of others. I think it’s pretty polarizing.

i think around 2007, the S-class with the rear weird wheel arch sloping down was plenty controversial.

then who can forget the bangle butt on the 7-series.

the s-class today is ‘establishment’ because it’s well known and they’ve only made minor tweaks to it in the past decade. I agree it looks great from all angles.

the a8 has been viewed as very boring to many people... i honestly don’t know what the latest one looks like and i never see them on the road. I think the new 7 series will do just fine and that the grille is probably having its intended effect of getting people talking about the car. The grille may not be for everyone, most of whom would or could never buy the car regardless of what they did to it, but take a look a rolls royce grille sometime.
Originally Posted by SW17LS

Pretty sure I clearly said “to me”

All i know is the 7 series was a car that would have been one of my main likely choices to replace my LS460 when the time comes, but unless this looks a lot better in person this grill will cross it off my list.
I personally dont mind controversial as long as it is in a good way. The new BMW is not in a good controversial way. The Lexus spindle grill was not a good controversial design but it has been refined and more acceptable now to more people.
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Old Jul 1, 2019 | 10:27 AM
  #29  
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IMO, the upper part of the grille should have been even with the headlights to have one line across the front. I agree the car does look okay in the M-Sport form, but the grille is not a contributor to it.
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Old Jul 1, 2019 | 10:36 AM
  #30  
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Originally Posted by situman
The Lexus spindle grill was not a good controversial design but it has been refined and more acceptable now to more people.
depends on the model. the lx grille looks insane.
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