Volkswagen's new Logo and Direction
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Volkswagen's new Logo and Direction
The new logo keeps the same components but displays them in a much different way. Whereas the old logo was 3D in blue and white, the new logo is 2D in black and white.
To some, Volkswagen will forever have a Dieselgate scar, but the past is the past, and the company is pushing forward toward a completely different type of future. Today, VW released a new commercial called "Hello Light" that signals to America the new brand direction that will focus electric vehicles.
In the corniest of corny phrasing, Volkswagen said it wants to "clear the air" after the Dieselgate chaos with its new campaign. The first spot in what will surely be a long lineup of advertising uses the idea that there's light at the end of darkness, or whichever cliché about rough times you'd like to use. VW says the message is "what matters most is how you respond."
"Hello Light" starts with a cacophony of voices mentioning Dieselgate and shows an overwhelmed designer trying to sketch out a new idea. Simon & Garfunkel's "The Sound of Silence" begins to play, and the designer finds inspiration while sifting through archives of the old VW bus. A few manufacturing and development shots later, and the ID. Buzz, the electric reincarnation of the VW bus, emerges with its new light-up badge, which might be the first good look at it a lot of Americans have had. The commercial ends with the surprise of a slightly redesigned logo.
In the corniest of corny phrasing, Volkswagen said it wants to "clear the air" after the Dieselgate chaos with its new campaign. The first spot in what will surely be a long lineup of advertising uses the idea that there's light at the end of darkness, or whichever cliché about rough times you'd like to use. VW says the message is "what matters most is how you respond."
"Hello Light" starts with a cacophony of voices mentioning Dieselgate and shows an overwhelmed designer trying to sketch out a new idea. Simon & Garfunkel's "The Sound of Silence" begins to play, and the designer finds inspiration while sifting through archives of the old VW bus. A few manufacturing and development shots later, and the ID. Buzz, the electric reincarnation of the VW bus, emerges with its new light-up badge, which might be the first good look at it a lot of Americans have had. The commercial ends with the surprise of a slightly redesigned logo.
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Racer
Joined: Oct 2002
Posts: 1,488
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From: FL
Excellent presentation by new CEO. I wasn't aware that VW was all in on EV's. The ID Crozz is an innovative EV. Even though I'm not a VW fan, I'm Hoping they will have affordable EV's with large ranges (+300mi) while built in Tennessee!
Lexus Fanatic
Joined: Oct 2003
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From: Virginia/D.C. suburbs
Many of you probably already know this, but, for those who don't, the literal translation of "Volks Wagen" is German for "People's Car". The name (and the concept) stems from 1930s **** Germany, when Adolf Hitler, envious of what Henry Ford had accomplished in the U.S. with the Model T/Model A and the efficiencies of the assembly-line, also wanted a simple, small, inexpensive car readily available to the German masses. He ordered Dr. Ferdinand Porsche to begin work on a suitable design, and Dr. Porsche, using a somewhat larger rear-engine/air-cooled Czech design called the Tatra as a reference, came up with what would become famous as the first VW Beetle. The rest, of course, is history.
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