Cadillac Is Switching to New Torque-Based Engine Badging
#31
Lexus Champion
Right now the only significant electric thing on the XT6 is its power windows and rear hatch. This naming scheme and the brand marketing manager who devised it will be long gone by the time the XT goes even remotely all electric or mild hybrid electric.
People will still buy the XT6 just like they buy the XT5. You see lots of those around and their owners obviously like them.
People will still buy the XT6 just like they buy the XT5. You see lots of those around and their owners obviously like them.
#32
Lexus Test Driver
Cadillac has nobody but themselves to blame.
I have driven ATS, CTS, XTS, and CT6. Also the CTS-V.
The exterior styling is good and you can clearly tell its a Caddy.
Driving dynamics are good overall but not class leader.
The Bad
- Powertrain choices are poor and well below competition.
- Interior design and materials are poor compared to competitors
- CUE is horrendous
- Pricing is delusional
- Model name changes are idiotic, I still don’t get what CT6 means???
I have driven ATS, CTS, XTS, and CT6. Also the CTS-V.
The exterior styling is good and you can clearly tell its a Caddy.
Driving dynamics are good overall but not class leader.
The Bad
- Powertrain choices are poor and well below competition.
- Interior design and materials are poor compared to competitors
- CUE is horrendous
- Pricing is delusional
- Model name changes are idiotic, I still don’t get what CT6 means???
#33
Pole Position
It's just a name. Who really cares anyways? Does anyone really care that a hardtop Z4 is being called a Supra? No not at all as long as the underlying product doesnt suck.
#34
Lexus Test Driver
Branding is extremely important in selling any product to the consumer.
Either way poor branding and model confusion is only part of the problem for Cadillac as I outlined.
#35
Lexus Fanatic
271 lb-ft of torque is 367Nm, so they want to round 367Nm to 400 This is done because they are anticipating all of this for their electric cars.
#36
Lexus Champion
Thread Starter
And when things go electric, do you think manufacturers are going to use Newton Meters or Lb-Ft in their US specifications?
When you see a badge on a car that says "V6" or "3.6" or even "3600" that tells you something about the engine in that car. When someone sees a "400" on a Cadillac, what will that tell them? Probably not that it was a rounded up figure from 367 Nm which relates to 271 lb-ft of torque, would be my guess.
Last edited by JDR76; 03-14-19 at 01:32 PM.
#37
Lexus Test Driver
It is another scam. In the past, GM has often fooled and pushed the limits with gimmicks and marketing trickery. 98% of the buying public will assume 400 refers to today's lb-ft standards even though it doesn't. ***GM knows exactly that,*** and that's why they are implementing it. It's another sly gimmick from the old ways GM used to operate. This would be no different than if Toyota said their four cylinder Camry produced 300 horsepower, just because hey... somewhere out there someone has a different formula. Desperate acts, but not surprising.
#38
Lexus Fanatic
#39
This is bad for Cadillac. They have a real identity crisis and now wants to be defined by how it's named or numbered, not the product they're selling. Get me a 400 XLE ? It takes years to figure out what you're talking about. Do consumers have 3-4 more years to make sense of what Cadillac is saying? They are out to confuse consumers with what they're selling and obviously there is no product worthy of Cadillac name. When EV's come along, the torque representation will be crazy and add to the overall confusion.
#40
Lexus Champion
Thread Starter
#41
Lexus Fanatic
#42
Lexus Fanatic
I tried to find the Tesla rating, but none. How familiar are you with Nm worldwide? Does any manufacture outside of the US use that rating in any way?
#43
Lexus Champion
Thread Starter
I would expect that most nations using the SI system would use Nm in their torque specs.
#44
Lexus Fanatic
#45
Lexus Champion
The only metrics that manufacturers started using a long time ago were for engine displacement going from cubic inches to cubic centimeters which rounded to liters.