Concept cars are a highlight of motor shows around the world. And for the 2019 Geneva Motor Show, one of those highlights is the Subaru Viziv Adrenaline Concept. Debuting an evolution of the brand’s current design language, it looks like a rough-and-tumble crossover in the mold of the Impreza-based Crosstrek.

Whether there’s any relation to that car, or indeed if it previews a new model, is unclear. Subaru is keeping its cards close to its chest, focusing mainly on the new style elements on its latest concept. An evolution of the so-called Dynamic x Solid design language, which the brand rolled out in 2014, the Viziv Adrenaline is an evolution, introducing a style philosophy called “Bolder.” Frankly, the press release is filled with vague descriptions and goals, as well as plenty of marketing speak.

So rather than try and sift through that, let’s just have a look at the car. It’s (barely) a five-door, lifted crossover that looks like it could preview a next-generation Crosstrek. A significant portion of those rear doors integrates with the rear wheel wells, to the point that the Viziv Adrenaline looks more like it has two regular doors and two half doors, like a pickup truck. Front and rear overhangs are minimal but are high enough that the Viziv Adrenaline would enjoy impressive approach and departure angles.

That’s important, because this concept has plenty of off-road style. The front wheel arches have taken over the front fender, merging neatly with the headlights, which are more rakish than today’s Subarus. It’s an interesting design touch, especially considering the more restrained – but still larger than usual – cladding around the rear axle. Tough looking Bridgestone rubber and black, center-locking wheels also contribute to the Viziv Adrenaline’s character.

The Viziv Adrenaline passes on the trendy floating roof, instead adopting a solid, aggressive D-pillar. There is a contrasting white roof, though. In back, the rear hatch is small and high, to accommodate a high rear bumper with plenty of cladding and protection.

While information on the Viziv Adrenaline is remarkably limited, it’s a safe bet that we’ll be able to look back and see style elements from this concept on production Subarus for the next several years.​​​​​