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GM files for 'Envoy' trademark again

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Old Dec 27, 2018 | 03:06 PM
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Default GM files for 'Envoy' trademark again



The GMC Envoy could be on its way back, if a recent GM trademark filing is any indication of the future. To be exact, GM's trademark filing is for the name "Envoy," and is applicable to "motor vehicles, namely, sport utility vehicles, engines therefor and structural parts thereof."

What this SUV will take shape as is the big question now. With the Chevrolet Blazer well and truly on its way, there's every reason for a GMC version of Chevy's stylish new crossover sporting the Envoy name. Another, less likely, possibility is a Traverse-sized vehicle to slot between the shorter Acadia (10 inches shorter than the Chevy Traverse) and the body-on-frame Yukon.

GM could come out of left field and make the Envoy a Buick too. It fits the bill with the "En" beginning, and Buick undoubtedly has crossovers in the works.
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Old Dec 27, 2018 | 04:32 PM
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For those of you who don't remember, the original Envoy had an "XUV" version, with a roof panel that slid forward to make room to carry extra-tall objects like refrigerators, tall cabinets, grandfather clocks, etc.....that stood upright. The open rear roof area, of course, took some rigidity out of the body structure, but it was nevertheless useful and versatile. It will be interesting to see if any future Envoys bring that feature back, at least as an option.

As far as the "En" in the name being a possible future Buick SUV, there are some in this forum who believe that Buick (and Lincoln) will not be around much longer in the American market. I hope they are wrong, but that just might be reality.








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Old Dec 27, 2018 | 04:51 PM
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Originally Posted by mmarshall
As far as the "En" in the name being a possible future Buick SUV, there are some in this forum who believe that Buick (and Lincoln) will not be around much longer in the American market. I hope they are wrong, but that just might be reality.
So what you are saying is there could be Buick Envoy? That would be interesting. I do not think Buick is in any danger of leaving the US market whatsoever.
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Old Dec 27, 2018 | 05:22 PM
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Originally Posted by LexsCTJill
So what you are saying is there could be Buick Envoy? That would be interesting. I do not think Buick is in any danger of leaving the US market whatsoever.
Actually, if you didn't see it, it was mentioned in the article..........

GM could come out of left field and make the Envoy a Buick too. It fits the bill with the "En" beginning, and Buick undoubtedly has crossovers in the works.
The article does have a point. All of the American-market Buick SUVs currently start with "En"....Encore, Envision, Enclave. And the wave of the future (at least as of now) is for more SUVs, not less.

Also, like I said, it will be interesting to see if they bring back a versatile, partial-open-roof version like they had previously. There were some problems with the original design in the early 2000s, but that was with the technology and metallurgy of the period. Computers are capable of designing stronger body/frame structures now that don't lose as much rigidity as they once did with open roofs like that.

Originally Posted by LexsCTJill
I do not think Buick is in any danger of leaving the US market whatsoever.
I (obviously) hope not either, but there are those on CL who are ready to kiss both Buick and Lincoln goodbye. And I will mourn the Lacrosse's loss even if the rest of the Tri-Shield stays.

What this SUV will take shape as is the big question now. With the Chevrolet Blazer well and truly on its way, there's every reason for a GMC version of Chevy's stylish new crossoversporting the Envoy name. Another, less likely, possibility is a Traverse-sized vehicle to slot between the shorter Acadia (10 inches shorter than the Chevy Traverse) and the body-on-frame Yukon.
I'd be more inclined to believe a GMC version of the Chevy Blazer....but, we'll see.

Last edited by mmarshall; Dec 27, 2018 at 05:33 PM.
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Old Dec 27, 2018 | 05:32 PM
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Thanks. I didn’t read the article. Just saw your post.
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Old Dec 28, 2018 | 02:06 AM
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All the pics thus far of past Envoys are of the oddly-proportioned XUV version. The standard Envoy was far nicer and sold much better. The XUV was the answer to a question no one asked.
What is off once again with GM naming is the idea that the Envoy name is now going to serve duty on a lesser vehicle. The Envoy name started off as a premium-trimmed Jimmy. Then the Jimmy name was dropped altogether and Envoy lived on. Now they want to throw it on a Blazer-based vehicle, which itself is one slot below where the old Jimmy/Envoy left off. Only GM can think of these confusing name games and dish them out to the public.
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Old Dec 28, 2018 | 06:51 AM
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Originally Posted by Fizzboy7
All the pics thus far of past Envoys are of the oddly-proportioned XUV version. The standard Envoy was far nicer and sold much better. The XUV was the answer to a question no one asked.
That part, I don't quite agree with.....though not for everyone, it was better, in some ways, than an open-bed pickup. I do agree, however, that it was troublesome, took out body-rigidity, and that the standard Envoy sold much better. I only brought up the idea of the XUV to see if GM comes up with anything similar on the new one....which is probably not likely.
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Old Dec 28, 2018 | 12:17 PM
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Originally Posted by mmarshall
That part, I don't quite agree with.....though not for everyone, it was better, in some ways, than an open-bed pickup. I do agree, however, that it was troublesome, took out body-rigidity, and that the standard Envoy sold much better. I only brought up the idea of the XUV to see if GM comes up with anything similar on the new one....which is probably not likely.
It's pretty black and white. The XUV sold very poorly. Vehicles sell poorly because they are either designed bad or do not appeal to the public. I agree, it was indeed a clever design. So that leaves lack of appeal and need for the customer as the main reason it flopped. Most people who haul stuff have loads that are long and lower, not taller and short.
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Old Dec 28, 2018 | 12:24 PM
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Originally Posted by Fizzboy7
I Most people who haul stuff have loads that are long and lower, not taller and short.
It was a pretty pointless idea, supposed I bought a tree, one could just wrap the roots and then load it horizontally in the SUV. Same thing with other items. It was really pointless IMO and it cost more as well
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Old Dec 28, 2018 | 12:27 PM
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Originally Posted by LexsCTJill
It was a pretty pointless idea, supposed I bought a tree, one could just wrap the roots and then load it horizontally in the SUV.
What's that tree going to look like when you get home? And you will probably have leaves, twigs, or needles lying all over the floor.
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Old Dec 28, 2018 | 12:31 PM
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Originally Posted by mmarshall
What's that tree going to look like when you get home? And you will probably have leaves, twigs, or needles lying all over the floor.
Its an SUV, they are made for work when needed.
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Old Dec 28, 2018 | 12:32 PM
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Originally Posted by Fizzboy7
It's pretty black and white. The XUV sold very poorly. Vehicles sell poorly because they are either designed bad or do not appeal to the public. I agree, it was indeed a clever design. So that leaves lack of appeal and need for the customer as the main reason it flopped. Most people who haul stuff have loads that are long and lower, not taller and short.

I agree that some of the conversation may be irrelevant.....it's possible, but not likely that we will see a new XUV version.
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Old Dec 28, 2018 | 12:40 PM
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Trees are supposed to be transported horizontally, not vertically. That is how they are delivered to nurseries. Standing up, the leaves will strip off and the branches will break.
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Old Dec 28, 2018 | 12:46 PM
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Originally Posted by Fizzboy7
Trees are supposed to be transported horizontally, not vertically. That is how they are delivered to nurseries. Standing up, the leaves will strip off and the branches will break.
well there you go. How many times would one need an SUV to transport a tree anyway over the lifetime of a vehicle.
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Old Dec 28, 2018 | 02:09 PM
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Tree gets strapped on top of the SUV. I would never put one inside my vehicle.

As for the Envoy, I don't think GMC needs a version of the Blazer since they have the smaller Acadia. I'd like to see something bigger than the Acadia. I like the Chevy Traverse a lot, but I like the GMC brand and their styling feel better. The Acadia is too small for me and the Yukon too big.
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