Notices
Car Chat General discussion about Lexus, other auto manufacturers and automotive news.
Sponsored by:
Sponsored by: Innova

Here’s how Ford justifies phasing out sedans: 'Silhouettes are changing'

Thread Tools
 
Search this Thread
 
Old Oct 20, 2018 | 06:14 PM
  #16  
Sulu's Avatar
Sulu
Lexus Champion
 
Joined: Feb 2011
Posts: 3,309
Likes: 31
From: Canada
Default

Originally Posted by Hoovey2411
A PHEV version of the upcoming Lincoln Aviator is supposed to debut at some point. Maybe the new Explorer will also get a version also. As to the Mustang, a hybrid makes sense to dip their toes into electrification for the line-up. The turbo 4 can only do so much to improve economy vs the traditional V8. The hybrid route allows them to give you an exhaust note, while still having efficiency gains in certain conditions like city driving. I think it simply prepares us for one day when Ford potentially goes full BEV on some of their cars which who knows if the Mustang could be destined which will be another challenge in itself.
As a Hybrid driver, I am aware of the place of electrified vehicles. I was pointing out the illogic of Ford's argument for chopping sedans when they still command one-third market share.
Reply
Old Oct 20, 2018 | 06:29 PM
  #17  
Toys4RJill's Avatar
Toys4RJill
Lexus Fanatic
10 Year Member
Community Builder
Active Streak: 30 Days
Liked
 
Joined: Nov 2011
Posts: 35,285
Likes: 311
From: ON/NY
Default

Originally Posted by UDel
People simply were not buying Ford sedans, that is why they "phased them out".
Pretty much sums it up.
Reply
Old Oct 20, 2018 | 06:30 PM
  #18  
Hoovey689's Avatar
Hoovey689
Thread Starter
2UR-GSE Owner
15 Year Member
iTrader: (16)
 
Joined: Oct 2008
Posts: 42,475
Likes: 320
From: California
Default

Originally Posted by Sulu
As a Hybrid driver, I am aware of the place of electrified vehicles. I was pointing out the illogic of Ford's argument for chopping sedans when they still command one-third market share.
Sorry, didn't mean any disrespect. I know you know your hybrids. Ford's most recent argument is simply "another reason" to get dealers to buy in, and to get off corporates back
Reply
Old Oct 20, 2018 | 06:33 PM
  #19  
Sulu's Avatar
Sulu
Lexus Champion
 
Joined: Feb 2011
Posts: 3,309
Likes: 31
From: Canada
Default

Originally Posted by Hoovey2411
Sorry, didn't mean any disrespect. I know you know your hybrids. Ford's most recent argument is simply "another reason" to get dealers to buy in, and to get off corporates back
No problem. Thanks.
Reply
Old Oct 20, 2018 | 06:41 PM
  #20  
mmarshall's Avatar
mmarshall
Lexus Fanatic
Community Builder
Community Influencer
Liked
Loved
 
Joined: Oct 2003
Posts: 94,226
Likes: 222
From: Virginia/D.C. suburbs
Default

Originally Posted by UDel
People simply were not buying Ford sedans, that is why they "phased them out".
Originally Posted by LexsCTJill
Pretty much sums it up.
Well, actually, no, it doesn't (accurately) sum it up......and Sulu, over several of his posts, pretty much explained why. Ford is dropping sedans in spite of the fact that they are still one-fourth to one-third of their U.S. market. I agree wth him that it doesn't make sense.....but, Hey, Ford has made major marketing-errors before, especially with King Henry II running the show back in the 1970s. History repeats itself.
Reply
Old Oct 20, 2018 | 06:47 PM
  #21  
UDel's Avatar
UDel
Lexus Fanatic
 
Joined: Feb 2005
Posts: 12,269
Likes: 296
From: ------
Default

Originally Posted by oldcajun
If you look at the overall market, no one's sedans are selling well not just Ford's. GM is about to ax several of their sedans and even the Honda Accord is no longer selling well. My personal take is that the modern crossovers have replaced the traditional sedans for most people. My RX350 for example is now our family sedan. It has major advantages in room and utility with minor disadvantages in performance and economy. A passenger car would have to have major steps up in looks, performance, handling, economy or some combination of these to replace the utility of the crossover. One that attracts me is the Kia Stinger which is not your traditional sedan like a Fusion. This reminds me a bit of when passenger cars came as sedans or coupes. The sedan was practical and the coupe was stylish. Compared to today's crossovers most sedans are just not stylish enough to command large sales.
The Accord is actually selling very well now, not too far off the Camry, at first they were having some trouble moving them but for the past few months it has been selling well, the good sedans are selling well, it is the mediocre ones that aren't. Camry 27,640 vs Accord 25,357 and Accords do sell more to buyers vs fleet.

Luxury sedans like the ES, 3 series, C class, etc are selling wells too. Sedans still sell better to much better then many other types of vehicles like most hybrids/electrics/super small econo cars yet automakers are not rushing to kill them.

What major advantages does your RX have over a larger family sedan when it comes to room or utility? A RX is no more roomier then a Lexus ES, Avalon, or Accord, seats the same amount of people unless you get the rare 7 seat version. Unless you stack up which blocks your rearward vision it can't really haul anything more if someone is sitting in back. I had a RX as a loaner a couple weeks ago and was surprised how small the trunk/cargo area was. It looked a good deal shallower then my GS's trunk and looked like I would not put a full sized suit case in there and push it back with more storage like I could with my GS when I took it on vacation recently. I was pleasantly surprised how much stuff I could fit just in my GS's trunk, not to mention in the rear seat. A larger sedan has a lot of utility and room, very similar to most most medium sized 5 seat CUV's. Family sedans and larger sedans are roomier then small CUV's and actually offer more utility in most cases unless you have nobody sitting in the rear of the CUV and fold the seats down but you can do that with some sedans too which offers a lot of utility.

As far as sedans vs CUV's when it comes to styling, in just about all cases sedans are much better looking compared to frumpy CUV's. RX ain't exactly a good looking vehicle while IS's and GS's are attractive and have lots of potential for modding to make them really good looking, just check out some of the pictures of modded GS's and IS's on CL.

I still don't agree with Ford dropping sedans, I don't believe in just giving up, they should have improved them over just throwing in the towel and giving up.
Reply
Old Oct 20, 2018 | 06:49 PM
  #22  
Toys4RJill's Avatar
Toys4RJill
Lexus Fanatic
10 Year Member
Community Builder
Active Streak: 30 Days
Liked
 
Joined: Nov 2011
Posts: 35,285
Likes: 311
From: ON/NY
Default

Originally Posted by mmarshall
Well, actually, no, it doesn't (accurately) sum it up......and Sulu, over several of his posts, pretty much explained why. Ford is dropping sedans in spite of the fact that they are still one-fourth to one-third of their U.S. market. I agree wth him that it doesn't make sense.....but, Hey, Ford has made major marketing-errors before, especially with King Henry II running the show back in the 1970s. History repeats itself.
Regardless of the market share. The Ford market share is going to continue to decline. My guess is a new Ford plant will pop in Mexico at some point and the sedans will be headed to world markets and some to the US.

Last edited by Toys4RJill; Oct 21, 2018 at 06:38 AM.
Reply
Old Oct 20, 2018 | 06:58 PM
  #23  
mmarshall's Avatar
mmarshall
Lexus Fanatic
Community Builder
Community Influencer
Liked
Loved
 
Joined: Oct 2003
Posts: 94,226
Likes: 222
From: Virginia/D.C. suburbs
Default

Originally Posted by LexsCTJill
Regardless of the market share. The Ford market share is going to continue to decline. My guess is a new Ford plant will pop in Mexico at some point and Hess sedans will be headed to world markets and some to the US.
If Ford, knowing that Trump is slapping tariffs on domestic vehicles sold here in the U.S. that are built overseas, decides to open another Mexican plant and import those vehicles across the border, that that's on them. It is possible, though, that tariffs on some Mexican-sourced vehicles will be exempt (or lessened)......Wall or no wall, Trump still wants Mexican President-Elect Obrador to help control mass-immigration, and Trump may make some concessions in return.

It looks like the impressive Continental's demise, though, is probably a done deal. Even though I didn't buy one, I'll certainly miss it. But, like it or not, nobody else bought one, either. I've seen maybe four or five on the road, even here in the car-rich D.C. area, where virtually everything sells. Normally my response is that one cannot sell what one does not build...but the Conti, sadly, was one of those unusual cases where it didn't sell even when it WAS built. And I still can't get over the fact that the auto press simply wouldn't write it up when it first came out a couple of years ago....you and I (and Steve) had to do it LOL.

Last edited by mmarshall; Oct 20, 2018 at 07:05 PM.
Reply
ClubLexus Stories

Celebrating Lexus & Toyota from Around the Globe

story-0

TRD Off-Road Premium: Best 2026 4Runner, Except This One Thing

 Michael S. Palmer
story-1

Top 10 Lexus & Toyotas to Drive Before You Die!

 Joe Kucinski
story-2

Top 10 Lexus/Toyotas With The LEAST 5-Year Depreciation

 Joe Kucinski
story-3

Lexus LC500 Convertible Auction: A Preview of Rising Values?

 Brett Foote
story-4

GX 550 vs TX 550: Best 3-Row Luxury Lexus Family Hauler

 Michael S. Palmer
story-5

9 Best Lexus Models You Can Buy for Half Price (And 1 You Shouldn't!)

 Joe Kucinski
story-6

2026 Lexus NX Buyer's Guide: Models, Features, Prices & More!

 Brett Foote
story-7

Top 10 Reasons to Buy a Lexus TX 550h+ (& 3 Reasons to AVOID!)

 Michael S. Palmer
story-8

Top 10 Lexus & Toyota Models of the 1990s RANKED!

 Joe Kucinski
story-9

10 Great Toyotas That Could Have Been Lexus Models

 Joe Kucinski
Old Oct 20, 2018 | 07:53 PM
  #24  
Toys4RJill's Avatar
Toys4RJill
Lexus Fanatic
10 Year Member
Community Builder
Active Streak: 30 Days
Liked
 
Joined: Nov 2011
Posts: 35,285
Likes: 311
From: ON/NY
Default

Originally Posted by mmarshall
If Ford, knowing that Trump is slapping tariffs on domestic vehicles sold here in the U.S. that are built overseas, decides to open another Mexican plant and import those vehicles across the border, that that's on them. It is possible, though, that tariffs on some Mexican-sourced vehicles will be exempt (or lessened)......Wall or no wall, Trump still wants Mexican President-Elect Obrador to help control mass-immigration, and Trump may make some concessions in return.
.
Mexico is not overseas. And NAFTA was rejigged and renamed. There won't be an issue importing from Mexico if Ford chooses to do it.
Reply
Old Oct 20, 2018 | 08:11 PM
  #25  
Toys4RJill's Avatar
Toys4RJill
Lexus Fanatic
10 Year Member
Community Builder
Active Streak: 30 Days
Liked
 
Joined: Nov 2011
Posts: 35,285
Likes: 311
From: ON/NY
Default

Originally Posted by UDel
What major advantages does your RX have over a larger family sedan when it comes to room or utility? A RX is no more roomier then a Lexus ES, Avalon, or Accord, seats the same amount of people unless you get the rare 7 seat version.
i agree with, however, cross overs are what people want right now.

Last edited by Toys4RJill; Oct 20, 2018 at 08:26 PM.
Reply
Old Oct 20, 2018 | 08:23 PM
  #26  
bitkahuna's Avatar
bitkahuna
CL Community Team
iTrader: (20)
 
Joined: Feb 2001
Posts: 80,483
Likes: 3,832
Default

Originally Posted by Sulu
While a 27% drop in market share is not insignificant, one-third (30%) market share is not insignificant either and still a fair share. What is the market share of electrified vehicles (hybrids and plug-in hybrids) -- 2% or 3%?

If market share of hybrids is only one-tenth that of sedans, why isn't Ford stopping sales of its hybrids? Why is Ford considering selling a Mustang Hybrid?
ford then only has a share of that 30% and i doubt it's a big share give camcordtima dominate plus civic, corolla, etc. so if even if they have a third of the sedan market (highly doubtful), that's only 10% in total, if they have a fifth, that's only 6% and shrinking because the market is shrinking, their opportunity to have a bigger share is doubtful, and profitability is shrinking as more incentives and pricing pressure is there to move sedans.

people say ford hasn't invested in sedans but the fusion was a huge attempt to beat competitors and imo it WAS a better vehicle than say a last gen camry. But loyalties are strong and competition is brutal. I think ford concluded it's not worth it.

also, maybe they looked at jeep/ram making money hand over fist without sedans.

and udel, to say an rx350 overs no more useful space than a sedan is crazy. Good luck moving any furniture in a sedan but it's pretty easy in most any suv.

Reply
Old Oct 21, 2018 | 05:34 AM
  #27  
geko29's Avatar
geko29
CL Community Team
15 Year Member
Shutterbug
Community Influencer
Liked
 
Joined: Feb 2007
Posts: 9,314
Likes: 585
From: IL
Default

Originally Posted by Hoovey2411
We hear about Ford dropping all but the upcoming Focus Active and Mustang. My question is will Lincoln retain the MKZ/Zephyr and Continental or also move to a full crossover/SUV line-up?
Focus Active was subsequently dropped from the US market due to the tariff situation (not profitable to make it here, not profitable to import). So the Mustang stands alone.
Reply
Old Oct 21, 2018 | 08:20 AM
  #28  
RNM GS3's Avatar
RNM GS3
Lexus Test Driver
20 Year Member
Photogenic
Photoriffic
Liked
 
Joined: Feb 2002
Posts: 8,130
Likes: 223
From: New York
Default

Ford is a disaster imo.

Poor management with short term vision.
They need to be bought out ASAP.

Stock price will be going down further as the economy slows over next 3 years, SUV and Truck sales will stop. Cars like Civic, Corrolla, Fit, Sentra, will again be popular. Its a cycle!
Does Ford not recall how well Hummers and Expeditions were selling and then boom dealers couldn’t give them away. Those days are coming......
Reply
Old Oct 21, 2018 | 09:22 AM
  #29  
Toys4RJill's Avatar
Toys4RJill
Lexus Fanatic
10 Year Member
Community Builder
Active Streak: 30 Days
Liked
 
Joined: Nov 2011
Posts: 35,285
Likes: 311
From: ON/NY
Default

Originally Posted by RNM GS3
Ford is a disaster imo.

Poor management with short term vision.
They need to be bought out ASAP.

Stock price will be going down further as the economy slows over next 3 years, SUV and Truck sales will stop. Cars like Civic, Corrolla, Fit, Sentra, will again be popular. Its a cycle!
Does Ford not recall how well Hummers and Expeditions were selling and then boom dealers couldn’t give them away. Those days are coming......
Your points are valid, but you don't address the issue of the cost to upgrade their platforms and plants and such. Ford will never be able to erase the erosion of market share caused by Toyota, Honda, and Nissan. GM is next.
Reply
Old Oct 21, 2018 | 10:17 AM
  #30  
Sulu's Avatar
Sulu
Lexus Champion
 
Joined: Feb 2011
Posts: 3,309
Likes: 31
From: Canada
Default

Originally Posted by bitkahuna


ford then only has a share of that 30% and i doubt it's a big share give camcordtima dominate plus civic, corolla, etc. so if even if they have a third of the sedan market (highly doubtful), that's only 10% in total, if they have a fifth, that's only 6% and shrinking because the market is shrinking, their opportunity to have a bigger share is doubtful, and profitability is shrinking as more incentives and pricing pressure is there to move sedans.

people say ford hasn't invested in sedans but the fusion was a huge attempt to beat competitors and imo it WAS a better vehicle than say a last gen camry. But loyalties are strong and competition is brutal. I think ford concluded it's not worth it.

also, maybe they looked at jeep/ram making money hand over fist without sedans.

and udel, to say an rx350 overs no more useful space than a sedan is crazy. Good luck moving any furniture in a sedan but it's pretty easy in most any suv.

I was thinking the same thing after I wrote my last comment. The total, American market share for sedans is 30% but that may be skewed by Japanese brand sedans (Camry, Accord, Altima, Civic and Corolla, as you said). And the total American market share of pickup trucks is only about 18%, a number that, again, may be skewed by the fact that the Japanese brands sell many more cars than trucks.

I suspect that the market share of Ford's pickup trucks, within Ford's American sales (and only Ford's sales) is much greater than 18%; and I suspect that Ford's American share of its sedans is (much) lower than 30%. So what are the numbers? I have not looked it up.

Using overall American market share numbers to justify its decision to kills its sedans was a bad argument, but if Ford has numbers that show its (current and projected) sedan sales are much, much lower than --- let's say -- 10%, let's see them.

The Fusion is a good sedan. I much prefer it (when I have rented it) to Chevy's rental car fleet equivalents.
Reply



All times are GMT -7. The time now is 08:10 PM.

story-0
TRD Off-Road Premium: Best 2026 4Runner, Except This One Thing

Slideshow: diving into 4Runner TRD Off-Road Premium's pricing, performance, fuel economy, features, and amenities!

By Michael S. Palmer | 2026-04-23 13:09:18


VIEW MORE
story-1
Top 10 Lexus & Toyotas to Drive Before You Die!

Slideshow: the 10 Lexus and Toyota vehicles you need to drive before you die.

By Joe Kucinski | 2026-04-23 10:34:24


VIEW MORE
story-2
Top 10 Lexus/Toyotas With The LEAST 5-Year Depreciation

Slideshow: Top 10 Lexus/Toyota models with the lowest 5-year depreciation rate.

By Joe Kucinski | 2026-04-08 12:19:06


VIEW MORE
story-3
Lexus LC500 Convertible Auction: A Preview of Rising Values?

The LC hasn't even disappeared from the Lexus lineup yet, and we're already seeing signs of an explosive market.

By Brett Foote | 2026-04-06 09:25:02


VIEW MORE
story-4
GX 550 vs TX 550: Best 3-Row Luxury Lexus Family Hauler

Slideshow: comparing the pricings, specs, power, fuel economy, fun-factor, and features of the GX 550 Luxury+ and TX 550h+ Luxury.

By Michael S. Palmer | 2026-03-19 13:44:11


VIEW MORE
story-5
9 Best Lexus Models You Can Buy for Half Price (And 1 You Shouldn't!)

Slideshow: 9 best Lexus models you can buy for half price and 1 you should avoid

By Joe Kucinski | 2026-03-19 12:01:07


VIEW MORE
story-6
2026 Lexus NX Buyer's Guide: Models, Features, Prices & More!

Here's everything you need to know about the latest NX.

By Brett Foote | 2026-03-19 11:56:59


VIEW MORE
story-7
Top 10 Reasons to Buy a Lexus TX 550h+ (& 3 Reasons to AVOID!)

Slideshow: reviewing the 2026 Lexus TX 550h+ Luxury plug-in hybrid crossover SUV!

By Michael S. Palmer | 2026-03-05 19:04:47


VIEW MORE
story-8
Top 10 Lexus & Toyota Models of the 1990s RANKED!

Slideshow: Top 10 Lexus and Toyota model of the 1990s ranked.

By Joe Kucinski | 2026-03-04 12:35:11


VIEW MORE
story-9
10 Great Toyotas That Could Have Been Lexus Models

Slideshow: 10 Toyotas that could have been Lexus models.

By Joe Kucinski | 2026-02-19 11:44:33


VIEW MORE