Lol. YYC - the Keystone Cops airport administration of the Canadian airport sector. Business as usual with them and their clueless little fiefdom. They nickel and dime passengers with fees with nice little names like, "Airport Improvement Fee' etc. They built a parallel runway that wasn't needed and cost the city $300 million in addition to the cost to the airport itself, another $300 million... and resulted in thousands of complaints from several city neighborhoods once it was in operation.

In that CBC story, they mention Jodi Mosely. She's quite a piece of work. She and the administration never learned anything when YEG (Edmonton) did this even though in that case, it wasn't handicapped stalls, but preferred stalls closer to the terminal. Here, a year later they pull this little trial balloon and got called out for it.

No clue with them. But it's the reason why a good chunk of the Canadian public prefer US airports if they are close to the border.

 

http://globalnews.ca/news/3694351/le...ls-in-calgary/

Twice in one week! Bad timing. Although to be fair there is a chance no one would have noticed if the first one if the airport campaign didn't happen. And I thought the siracha campaign was poorly thought out for brand association.

I was hoping to try a GS-F out at this event too.

 

I've long said that "ethics 101" is no longer taught because "Big Business" has decided to intervene into colleges and universities. As a result you have marketing drones who have no foundation at all about living in the "real" world. Decisions are now robotic and disconnected from outcomes other than marketing metrics, and measures of success.

Look at this course curriculum from a regional college in Calgary, AB. SAIT. Where is the course for marketing ethics 101: Should you do it just because it's blingy and profitable?.

 

Everyone is bowing at the altar of easy dollars and forgetting their ethics.

 

As much as I hate to bring up Kim K. The ultimate seller of herself has taught legions of marketing classes and undergrads all about self-hype by example. She gets upwards of $10,000 for a single tweet. We are in a true twilight zone with this new generation of digitally raised people. No conscience and no regret. Just get the tweet out there for the clicks.

I suspect that is what has led to these Lexus backfires, marketing and promo people at several organizations, two of whom are accountable to the public.

http://www.dailymail.co.uk/tvshowbiz...s-products.htm

 

Lexus has to take responsibility as well. I highly doubt any marketing agency would go ahead with any marketing effort without consulting and getting approval from Lexus. At least not the smart agencies. Overall, this is a case of smart people doing stupid things.