Dodge needs the "Hellcat" and "Helltrail" Ram . . .
The F150 Raptor is fast, looks macho, but still does truck stuff. This is the 21st century sport truck, it does truck stuff, but amped up a level. Things like the reg cab GMC Syclone, 454SS, Ford Lightning, the early 2000's Silverado SS, the mid 00's Viper V10 Ram SRT-10, well they just didn't sell because they sucked at doing "truck stuff", which is towing, hauling people, and going off road. If Dodge is going to do a new "Ram Hellcat", it needs to do truck stuff just as well as it hauls ***.
Much of the raptor's capability comes from its suspension and that sort of thing takes a decent amount of r&d. Or a decent amount of money thrown at partnering vendors.
Dropping a Hellcat motor into a Ram is not going to net the same results. Based on what they want to charge for hellcat motored cars, it's going to be closer to 100k to get a Ram that is truly competitive with the Raptor in all respects. Unless of course we are just talking about a hellcat motor deathtrap with close to stock base model ram suspension with very little grip ( empty truck bed and weight distribution toward front), engineered to a price point.
FCA is struggling with Jeep being the cash cow and Ram truck sales keeping them afloat. I think mmarshall or someone brought up FCA brands make up the bottom four or five of reliability tests (even the Alfa brand is struggling mightily in the US with under 2,500 deliveries YTD). They need some big ticket home runs and the "Raptor-fighter" Ram Rebel has been met with middling reviews (too much supply, too little differentiation). I'm one to say why not; they don't have to sell a ton of these, just build some hype, limit production, drive demand, just give the market something more than a "standard" Hemi.

I mean look at my local Ford dealer, they have several aftermarket lifted bro trucks for sale, aftermarket wheels, aftermarket lift kit. Stuff like this is what the OEM needs to be making, clearly there is a demand for it(with huge markup of course), Ford seems to be the only OEM interested in catering to this crowd.
https://www.fordofmurfreesboro.com/s...x?tags=Tuscany
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If your youthful enthusiasm still gets the best of you, you can carry a half-yard of sand around in the bed . . . which creates its own issues . . . .
If your youthful enthusiasm still gets the best of you, you can carry a half-yard of sand around in the bed . . . which creates its own issues . . . .

Expectations for stuff like "balance, quick turn in, handling finesse" should obviously be different for a 5500lb truck, even a sport truck.
Really I just think it would be hilarious if Dodge built a pickup truck that was faster than a Camaro SS or Mustang GT in the quarter mile. Hell I bet if they tried, ie reg cab/short box for light weight, big sticky tires, they might have a truck that would crack a sub 12 second et. I know I said that wouldn't sell, but it would be cool if they offered it along with the crew cab.
It really wouldn't be that hard for Dodge to make a 2wd Hellcat truck, they have all the parts, just throw that drivetrain into a pickup body. Doing something like the Raptor would be a bit trickier, as Ford spent some serious R&D money on the suspension/chassis in that truck. Heck, the new 2017 Raptor even runs a different frame vs regular F150's, that shows you how much they've sweated over the supsension/chassis setup in the Raptor.













