G Star

iTrader: (2)

Your first link was good, based in numbers but your second link was based on a online panel, no numbers, just opinions.

Hoovey689

iTrader: (16)

Ad numbers aside, the LC is stunning. It's form is enough to motivate millions to research it it's lust-worthy body.

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So is Lexus dropping "The Pursuit of Perfection" all together?

patgilm

i agree, when I saw it in the commercial I thought it looked amazing. Then I read what engine was going in and I was very disappointed. I know everyone's tired of hearing people complain about the same old engines being used but I was just hoping for something new.

MattyG

When it happens and where it happens, it is very unfortunate. The blanket issuance of a statement excludes context - that's what I was pointing out. Not to deflect this thread into the non-car related but your wife has several remedies available to her: work for another company that will pay her the same as a man, bargain and negotiate harder for a higher salary equal to a man, or worst case scenerio bring a legal case against the firm.

pbm317

But the comments on this board can also be categorized as just opinions, and that's how people tend to discuss how they "feel." I'm just showing that there are many different types of "data" by which to measure ads and their "effectiveness."

S2000toIS350

She is happy where she is and with what she is doing

All I am noting here is that the story in the Audi ad is quite real

I wasn't expecting the Super Bowl ads to be as current events and social issue oriented as they were

Didn't make for the most fun ads but some were thought provoking

For example one of our millennial, non car owning sons after seeing the Lexus ad, pointed more about the issue with the super talented dancer not making as much as a similarly talented football player, both providing us entertainment that evening.

MattyG

Then the connection to the wider statement in the Audi ad is spurious at best. Not the basis for a complaint. She is happy, she signed on the dotted line and accepted the pay and working conditions. Likely benefited from the past 45 years of equity and equality measures legislated by government. If these measures had not been put in place, then she would have had to be a "homemaker".

The Audi ad made a statement. It's advertising so I accept it with a bag of salt.

But the American capitalist system is based on winners and losers, creators and workers. That dancer wasn't blessed with the DNA to be a running back or a even a quarterback. He is not worth the millions that are paid to the members of the Patriots or Falcons who punish themselves throughout an entire season to get to the gladiatorial fest that is the Bowl. That dancer can't get smashed up on a gridiron and so he dances and hopes that Lexus ad gets him more work.