Might have been the advertising agency, but yes ultimate responsibility would still fall to the corporate marketing department for allowing this laughable attempt at an auto show debut.

 

Reminds me of that classic episode on the Simpsons...

 

Seriously don't understand how someone at Lexus or their agency, Team One thought that this was a good enough idea to bring to the auto show.

 

To be fair, Lexus did do that Clippers themed car too so its not like they don't have a history of doing this. Maybe this is Lexus trying to be quirky. Its bad but not horrible, it will be forgotten in a couple weeks.

 

Did we really think they were going to launch a brand new model or major update with 2 days notice?

 

i don't think many seriously thought this was a vehicle for sale.

 

one could spin this positively and say "at least people are talking about it" but i honestly think something like this weakens lexus hard earned image for classy, luxurious vehicles.

what's next, the lexus wiener mobile?

 

Honestly, the way Lexus trumpeted this "debut" was probably a little too much for a 'refreshed' vehicle that it is still trailing Ze Germans. As a standalone promotional vehicle without all the hype would've been better served, which is what the Clippers RCF was about and that worked fine even if the only people that would want to drive it was the most hardcore Clippers fan.

However, Lexus turned the Sriracha IS into their showcase vehicle when it was nothing more than a sideshow.

 

Pretty much this ^^^ Lexus messed up by showing this here and making it their showcase essentially. While many others were actually trying, Lexus was goofing around. And that is where the problem lies..

 

Wonder what the drag coefficient is on that bad boy

 

Cute I guess but disappointing compared to what others showed up with at the LA Auto Show.

 

Is Lexus actually producing this? I just thought it's meant to be a cute show car that's all.

 

I think you guys are taking this waaay too seriously!

 

At this point, no. But I'm sure if you want to buy an IS, your Lexus dealer is more than willing to throw in a bottle or two (or even case) to seal the deal.

 

i think more than just the marketing guy who thought of this idea, whoever was drunk enough to approve the idea...

anyway, if someone remotely has the answer to why, i am all ears