2017 Corolla first look
Jill, you didn't thoroughly test drive a CT before buying one? you would've immediately known about the acceleration, or lack thereof, as well as noise levels when driving.... two of the biggest factors....
as far as being smaller inside than a Matrix.... again, a simple pop of the hatch of the CT would have shown you the size before you bought.
but they sell because they 'met the expectations of most buyers'. i like to see market disruptions though. nokia cell phones 'met the expectations of most customers' too (make phone calls and text) until apple showed they could get much more and something much greater in function and design in an iphone. game over.That is ironic. And even more strange is that the Mazda rebadged Yaris starts at $16,995 wheras the Corolla starts at $15,995 in Canada.
Nowadays when you go out and you make the same comparison, the difference still exists except that quite frankly almost everything in a segment feels more solid and premium than any Toyota. That's a big change, and I think it's a real shame.
Yes they're still reliable, but everything else is much more reliable than it used to be. I think Toyota recognizes this because they've made a lot of strides towards making their cars better in other areas again, just look at the last generation Highlander to this one as a great example. Rav 4 too. They have a ways to go still.
Really though, between say 2007-2013 or so IMHO Toyota was making the worst interiors in the business.
Last edited by SW17LS; Mar 30, 2016 at 07:05 AM.
Nowadays when you go out and you make the same comparison, the difference still exists except that quite frankly almost everything in a segment feels more solid and premium than any Toyota. That's a big change, and I think it's a real shame.
my point is, delivering 'what customers expect' can leave a company vulnerable to being blindsided by someone else delivering what the customer didn't even know they would want until it existed.

toyota's conservative and safe nature has lead to hyundai/kia's (and even subaru's) meteoric rise as they took lots of risks. honda clearly lost its way entirely for about a decade too. both toyota and honda are now fighting back hard (i'd say honda even more so) which is great to see.
Celebrating Lexus & Toyota from Around the Globe
A Toyota Corolla gets one from A-B with as little fuss as possible. A Toyota is reliable, easy to use and provides satisfaction that is usually a little higher (for the Toyota buyer) than the rest of the competitors in a given segment.
Last edited by Toys4RJill; Mar 30, 2016 at 11:19 AM.

Honda is not doing well but is doing something about it, just few years late.
Toyota is doing the best in their history.
Your story was relevant 10 years ago - and we had trade magazines full of such "concerns". Even here on CL, we had tons of stories about how everyone will switch from Toyota and Lexus to Hyundai.
Hyundai and KIA today are serious brands, and they are not "upcoming" anymore. They have their own problems with declining profits and questionable reliability which led to re-shuffling of executives last year. As to them taking customers from Toyota, it seems that they have taken it from "local" brands such as GM/Ford/C in the USA and PSA/Ford/Opel in the Europe not Toyota.
As to the Corolla, this is likely the best Corolla in the history. Good prices, very good build quality, good engines, competent handling, great equipment levels (leading the class in many cases), large and comfy. It is very nice vehicle and hence people are buying them in record numbers today.
Only thing it is missing is hot hatch, but why in the world would you get Corolla hot hatch when there is a GT 86 and WRX? It makes no sense, market for those is dwindling. Instead of doing crazy things with Corolla they will build few more SUVs that everyone wants.
Last edited by mmarshall; Mar 30, 2016 at 11:51 AM.















Also just trying to make a point on my side.