Dodge Caravan gets the axe
We've known for a while now that one of the twins was not going to survive, but it hadn't been settled which one. Looks like Fiat/Chrysler/Dodge has made up their mind.
The article mentions that they are taking Chrysler mainstream to replace Dodge, while Dodge is rotating into a sportier marque. It only makes sense that they then ditch the minivan and the mid-size transportation machine.
I hope they bring out some really exciting stuff.
Chrysler is dropping the Dodge Grand Caravan minivan and Dodge Avenger sedan, which it says compete too closely with the Chrysler Town and Country minivan and Chrysler 200 sedan.
From now on, the company said, Chrysler will be the mainstream brand that competes with Toyota, Chevrolet and Ford, while Dodge will be a sporty, performance-oriented brand designed to appeal to younger buyers. Chrysler's SRT performance brand — which includes the Viper sports car — will be consolidated with Dodge and considered the "halo" of the Dodge brand.
"Dodge is the American performance brand," Dodge chief Tim Kuniskis said. "This is not a new strategy. This is a purification of the brand."
The company revealed its future product plans Tuesday at an all-day event at Chrysler's Auburn Hills, Michigan, headquarters. Chrysler is in the process of combining with Italian automaker Fiat SpA. Outside, a new sign was unveiled, reading "Fiat Chrysler Automobiles."
Fiat completed its purchase of Chrysler in January. Shares of the combined company are expected to begin trading jointly on the New York Stock Exchange and in Milan, Italy, by Oct. 1.
Chrysler brand chief Al Gardner said Chrysler and Dodge had long suffered from an internal rivalry, with their minivans and sedans competing for the same customers. The company hopes to change that.
Chrysler will keep the Town and Country minivan, and will update it and add a plug-in hybrid version in 2016. Chrysler will also get a new compact car, the 100, which will compete with the Toyota Corolla, in 2016, and a full-size crossover to take on the Ford Edge and Nissan Murano in 2017. The crossover will also come in a plug-in hybrid version.
Dodge, which is releasing the sporty new Charger and Challenger sedans this year, will revamp the Dart small car and Journey crossover in 2016 to make them sportier. It's also planning a subcompact hatchback.
Dodge's U.S. sales will drop without the minivan. The company sold more than 124,000 Dodge Caravans last year. But it expects to make that up with its new vehicles. Chrysler's global sales are projected to more than double to 800,000 by 2018. That would bring the brand back to sales levels it enjoyed a decade ago, before the recession hit and it suffered from a dearth of new vehicles.
Chrysler Group says Jeep sales, which are expected to top 1 million this year, can grow to 1.9 million by 2018 with aggressive global expansion, particularly in Latin America and Asia. Jeep will also introduce new vehicles, including a compact SUV in 2016 — which will replace the Compass and Patriot — and the seven-passenger Grand Wagoneer in 2017.
Jeep currently makes vehicles at three plants in the U.S. By 2018, it expects nearly half of its total Jeep production will come from plants in Latin America, Europe and China.
We've known for a while now that one of the twins was not going to survive, but it hadn't been settled which one. Looks like Fiat/Chrysler/Dodge has made up their mind.
The article mentions that they are taking Chrysler mainstream to replace Dodge, while Dodge is rotating into a sportier marque. It only makes sense that they then ditch the minivan and the mid-size transportation machine.



Disagree on the Kia Sedona. This isn't like the first cheap Kia Sedona, this latest iteration competes with the Odyssey and Sienna on every front including price. I'm actually excited to see a comparison test

PS I don't mind the Cherokee front end

It's a best selling minivan in Canada at 5-10K cheaper than the competition and I believe it's similarly at the top in the US.
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(Just being facetious, but you get the idea)

As long as they keep the tooling and assembly-plant for the Town and Country, it wouldn't take much, if necessary, to de-content the vehicle and turn it back into a Caravan.

The rest of it is a pretty nice vehicle (I reviewed one)...but I'm not alone in thinking that the headlights are a little weird and alien-like. Most reviews have also zeroed in on that.
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I agree but the Town & Country makes Chrysler more money than the Grand Caravan. All those "luxury" touches cost next to nothing but Chrysler can price them high to rake in the profits.
When my family went to LA for vacation in the late 80s or early 90s, we rented a Dodge Caravan (the boxy one). Thank you for the experience, Dodge Caravan.
And, are they telling me that Chrysler will not longer make "sporty" version of their models (top of the line 200 looks pretty sporty to me).
Good luck, Fiat.
If Chrysler gets a CUV, I assume it's going to be based on the Grand Cherokee platform in some capacity. So we'll have Jeep, Chrysler and Dodge versions of the same vehicle, and who knows if it will be used by another brand for something different.
If you consider cars, trucks, SUVs and CUVs, I still think there's going to be too much overlap between Chrysler, Dodge and Jeep based on what we just heard about 5 year plans.
I did drive an 08 Grand Caravan for work a couple years ago. It was a marked improvement over prior generations.












