Two new ads from Lexus - F marque and GS "Hypnotize"
04-09-14, 11:45 AM
#19
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Some more info via Lexus Pressroom
http://pressroom.lexus.com/releases/...+alter+ego.htm
Lexus Tempts Consumers with Alter Ego
Automaker’s F performance marque highlighted in new marketing campaign
April 07, 2014
TORRANCE, Calif. (April 7, 2014) — To tout its performance-focused F lineup (#LexusF), today Lexus launches a new marketing campaign that highlights a bold side of the brand. The TV spot features the exhilarating new RC F, the powerful LFA, the striking IS F SPORT and the fierce GS F SPORT. Like the spirit of these four vehicles, the spot emboldens consumers to indulge their desires.
“Lexus has a provocative new attitude that is represented particularly well by the F line of vehicles,” said Brian Smith, Lexus vice president of marketing. “This stylized spot showcases the performance-driven arm of the brand while introducing consumers to a different side of Lexus.”
The new general market spot, “Temptation,” utilizes a rich color palette and a series of emotion-driven vignettes. The look and feel of the ad is a continuation of Lexus’ design direction and celebrates the alter ego of the iconic luxury brand.
The spot begins with a couple kissing against a wall of an empty alley in the pouring rain. The man’s gaze catches a blue RC F poised to take off at the other end of the alley. His eyes change in this moment of longing as the voiceover states, “F provokes lust.”
Next, a gray GS F SPORT pulls up in front of a hotel valet stand. The driver tosses his keys confidently to the valet and walks into the building with an attractive woman on his arm; the voiceover says, “Elicits pride.”
The spot then cuts to a limo carrying a group of partygoers. One of the men inside catches a glimpse of a yellow LFA pulling up next to them. His face drops, wishing he were the driver of the supercar instead of a passenger in the limo. The voiceover states, “Incites envy,” as the LFA blasts away.
The final story shows a man sitting impatiently behind the wheel of a white IS F SPORT at a railroad crossing as a long, slow train rumbles by. He grows agitated as he waits to peel away; the voiceover says, “and unleashes wrath.” As the train clears and the gate arm lifts, the tires spin and he tears down the open road. All four vehicles pull into an empty parking garage, and the final voiceover states, “Temptation comes in many heart-pounding forms. But only one letter: F. The performance marque from Lexus.”
The spot begins airing today during primetime, late night, cable programs and network and cable sports. Additional sports packages include multichannel advertising with NHL on NBC Sports/NHL Network and NCAA basketball on CBS.
Supporting print, digital and out-of-home campaign elements also focus on performance while bringing meaning to “F.” The print campaign will be featured in titles such as Sports Illustrated, Vogue and Motor Trend, along with a VIP Coachella event partnership planned with Details. In addition to heavy digital presence through paid media and high-traffic websites, online content partnerships include an MSN video series exploring what makes a man push the limits of extreme performance, and a Motor Trend branded-content series answering the question, “What is Lexus F?” Key out-of-home elements include full-motion video boards at DC Gallery Place and digital boards in New York City’s Times Square. Additionally, creative elements will run in MLB, MLS, NBA and NHL stadiums across 10 Lexus markets with a PA announcement, video board presence and dynamic signage during a break in action.
Additional marketing components will follow in the coming weeks as well. Visit youtube.com/Lexus to view the spot.
via TeamOne
Also, here is the other video..
Lexus GS Hypnotize Commercial - Behind The Scenes
enjoy,
~ Joe Z
http://pressroom.lexus.com/releases/...+alter+ego.htm
Lexus Tempts Consumers with Alter Ego
Automaker’s F performance marque highlighted in new marketing campaign
April 07, 2014
TORRANCE, Calif. (April 7, 2014) — To tout its performance-focused F lineup (#LexusF), today Lexus launches a new marketing campaign that highlights a bold side of the brand. The TV spot features the exhilarating new RC F, the powerful LFA, the striking IS F SPORT and the fierce GS F SPORT. Like the spirit of these four vehicles, the spot emboldens consumers to indulge their desires.
“Lexus has a provocative new attitude that is represented particularly well by the F line of vehicles,” said Brian Smith, Lexus vice president of marketing. “This stylized spot showcases the performance-driven arm of the brand while introducing consumers to a different side of Lexus.”
The new general market spot, “Temptation,” utilizes a rich color palette and a series of emotion-driven vignettes. The look and feel of the ad is a continuation of Lexus’ design direction and celebrates the alter ego of the iconic luxury brand.
The spot begins with a couple kissing against a wall of an empty alley in the pouring rain. The man’s gaze catches a blue RC F poised to take off at the other end of the alley. His eyes change in this moment of longing as the voiceover states, “F provokes lust.”
Next, a gray GS F SPORT pulls up in front of a hotel valet stand. The driver tosses his keys confidently to the valet and walks into the building with an attractive woman on his arm; the voiceover says, “Elicits pride.”
The spot then cuts to a limo carrying a group of partygoers. One of the men inside catches a glimpse of a yellow LFA pulling up next to them. His face drops, wishing he were the driver of the supercar instead of a passenger in the limo. The voiceover states, “Incites envy,” as the LFA blasts away.
The final story shows a man sitting impatiently behind the wheel of a white IS F SPORT at a railroad crossing as a long, slow train rumbles by. He grows agitated as he waits to peel away; the voiceover says, “and unleashes wrath.” As the train clears and the gate arm lifts, the tires spin and he tears down the open road. All four vehicles pull into an empty parking garage, and the final voiceover states, “Temptation comes in many heart-pounding forms. But only one letter: F. The performance marque from Lexus.”
The spot begins airing today during primetime, late night, cable programs and network and cable sports. Additional sports packages include multichannel advertising with NHL on NBC Sports/NHL Network and NCAA basketball on CBS.
Supporting print, digital and out-of-home campaign elements also focus on performance while bringing meaning to “F.” The print campaign will be featured in titles such as Sports Illustrated, Vogue and Motor Trend, along with a VIP Coachella event partnership planned with Details. In addition to heavy digital presence through paid media and high-traffic websites, online content partnerships include an MSN video series exploring what makes a man push the limits of extreme performance, and a Motor Trend branded-content series answering the question, “What is Lexus F?” Key out-of-home elements include full-motion video boards at DC Gallery Place and digital boards in New York City’s Times Square. Additionally, creative elements will run in MLB, MLS, NBA and NHL stadiums across 10 Lexus markets with a PA announcement, video board presence and dynamic signage during a break in action.
Additional marketing components will follow in the coming weeks as well. Visit youtube.com/Lexus to view the spot.
via TeamOne
Also, here is the other video..
Lexus GS Hypnotize Commercial - Behind The Scenes
enjoy,
~ Joe Z
04-09-14, 03:21 PM
#22
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A shame that most of you completely lost the meaning behind the two people making out.
Both of these commercials are awesome and it's good to see them finally attacking them head on. GS sales are up significantly this year and these ads will only help.
Both of these commercials are awesome and it's good to see them finally attacking them head on. GS sales are up significantly this year and these ads will only help.
04-09-14, 03:59 PM
#24
Funny you mention this. I was having a conversation last week regarding this (I've been adament about leasing one ever since my week with a white/black 450h) and the GS450h's future does seem bleak according to source. Far to early to tell what will happen with the GS though as we don't know if 15 or 16 will be the refresh which may or may not include new powertrains, tech/navi etc..
04-09-14, 04:09 PM
#26
As it stands, the biggest problem for the GS450h other than it's price was the lack of advertising for such a great vehicle. Lexus debuted it, then silently ushered it to the back of the stable.
It's such a joy of a car, I can't rave enough about it
. A new GSh with 400 total system hp and available AWD via electric motors would have my interest
04-09-14, 04:14 PM
#27
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04-09-14, 04:41 PM
#28
Hypnotize is great but the F commercial is just sad
No ISF
great to see the retire LFA
RCF 1st appearance is always a pleasure
IS & GS sport should have their own commercial with the LS
No ISF
great to see the retire LFA
RCF 1st appearance is always a pleasure
IS & GS sport should have their own commercial with the LS
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