How is Lexus doing?
Let's see what happens with the switch at BMW to the electric steering. I think that that move, alone, has the potential to drive away customers (especially the traditional Bimmer-Philes)...more so than the lower-build-quality Bangle cars and the I-Drive did. The tactile (and, in some ways, unmatchable, BMW hydraulic steering is much of what sold these cars.............and now that is gone.
The Q5 is very versatile with 2.0T, 3.0T, 3.0TDI and 3.0TFSI (SQ5). More props to the competiton for giving options to the consumer.
Another reason to question Lexus's commitment to F and F-Sport. Body work and 8-Speed are nice for the RX, but let's be honest. The same 270hp 3.5L V6 found in a non F-Sport adds no distinction.
Another reason to question Lexus's commitment to F and F-Sport. Body work and 8-Speed are nice for the RX, but let's be honest. The same 270hp 3.5L V6 found in a non F-Sport adds no distinction.
Q5 looks great, easily best looking SUV (and much better looking than RX), but its interior is nothing special, back is cramped (not much bigger than 2IS) and ride is harsh.
I would guess that NX would be something a lot more similar to Q5/X3 than 2015 RX. There is huge amount of growth possible in luxury SUV market for Lexus.
change ticks off people. i know many people despise the new direction. and Lexus knew that. I'm sure it was a tough decision for them, but IMO it's working. Lexus took that next step IMO because they didn't sit still.
Guess what that Impala you lauded rides on? 18s base and 19s and 20s optional.
I'm well-pleased with my current Verano, but the V6 Impala impressed me so much that it's in serious consideration as my next ride.
Last edited by mmarshall; Jan 5, 2014 at 06:44 PM.
i'm sure more than half of bimmer buyers are mom and dads who don't care about the sporty quality of the bimmers.
I (admittedly) haven't test-driven a new BMW with the electric steering myself, but, based on the comments of many who have, and the auto-mag reports/comparisons, they have taken a significant step downhill. You mention recent sales figures (which I'm sure are correct, and I have no reason to question them). But, in the long, run, these cars haven't been on the market long enough to demonstrate a lasting trend. I suspect that as the word gets out about the changes, the sales figures will flatten out.
Yes, the Bangle cars admittedly sold better than expected at the time...but that was partly because, under the questionable outer-skin, BMW essentially kept the same superb chassis-dynamics. Underneath, you still got a real BMW.
I (admittedly) haven't test-driven a new BMW with the electric steering myself, but, based on the comments of many who have, and the auto-mag reports/comparisons, they have taken a significant step downhill. You mention recent sales figures (which I'm sure are correct, and I have no reason to question them). But, in the long, run, these cars haven't been on the market long enough to demonstrate a lasting trend. I suspect that as the word gets out about the changes, the sales figures will flatten out.
I (admittedly) haven't test-driven a new BMW with the electric steering myself, but, based on the comments of many who have, and the auto-mag reports/comparisons, they have taken a significant step downhill. You mention recent sales figures (which I'm sure are correct, and I have no reason to question them). But, in the long, run, these cars haven't been on the market long enough to demonstrate a lasting trend. I suspect that as the word gets out about the changes, the sales figures will flatten out.

I'm disappointed BMW took this route myself, but as EPS evolves I'm hopeful they'll be able to dial some feel back in without upsetting the isolationist luxury car buyers.
Lexus went so wrong because gone is quality, refinement and the pursuit of perfection:
And in is hip old people and loud obnoxious music.
"An entirely new pursuit" it says it right there in the commercial. The pursuit of failure.
And in is hip old people and loud obnoxious music.
"An entirely new pursuit" it says it right there in the commercial. The pursuit of failure.
Lexus went so wrong because gone is quality, refinement and the pursuit of perfection:
Lexus LS 460 TV Commercial - YouTube
And in is hip old people and loud obnoxious music.
Flashbulbs - Introducing the New 2013 LS - Lexus TV Commercial - YouTube
"An entirely new pursuit" it says it right there in the commercial. The pursuit of failure.
Lexus LS 460 TV Commercial - YouTube
And in is hip old people and loud obnoxious music.
Flashbulbs - Introducing the New 2013 LS - Lexus TV Commercial - YouTube
"An entirely new pursuit" it says it right there in the commercial. The pursuit of failure.
100% disagree. marketing 101
here is a reason why it's ok to target younger demo
1. older people loves to be young, eh because they are old
2. older people are not influenced by marketing as much. they know skin deep lexus is a car for them, not for young because they will do more thorough research and make decision based on the experience at the dealer.
3. by targeting young LS has increased its target market by 100% and not losing the traditional target market of 50-65 year old affluent folks.
4. current marketing trend since the digital explosion - get younger, younger, and younger
5. curious case study of Kia soul - kia soul targets young pups. but you will see it is driven by moms alot.
6. by going after young demo - they might not be able to afford LS, but they will dream about affording LS one day.
7. think this way. they aren't really going after young. they are going after these 30 something who will turn 45 near future
Last edited by hlee12; Jan 5, 2014 at 07:46 PM.
Hoovey has a sidenote I have looked into the SQ5 (wife seems to miss riding high) and on paper its wonderful. So far no luck even getting close to one here.
It seems "Special" and as much as I love Lexus, I can't understand how the F-sport RX doesn't even get dual VVTi for at least the 306hp...
One of the many opportunities we have all spoken about..
It seems "Special" and as much as I love Lexus, I can't understand how the F-sport RX doesn't even get dual VVTi for at least the 306hp...
One of the many opportunities we have all spoken about..
It just lacks DI (direct injection) found on IS350 which has 306HP
The thing is the RX engine is transversely mounted where as the IS350 is longitude mounted (RWD) so they cannot simply drop the 306HP engine in the RX.
Pathfinders, though, are stuck with that CVT transmission, which, as you'll remember from the JX35 (oops....QX60
) review that I did, was a nice unit in how it actually operated, but I'd be concerned about its long-term reliablity. Nissan has already had to extend the original factory warranty on some CVTs because of a higher-than-average failure rate.
What did his wife dislike about the RX (if you know)...other than the equipment lacks you mention? I'd by an RX350 before any other current Lexus product. More so than anything else in the American-market Lexus-lineup today, it seems to remain true to its roots and what made the original RX300 such a smash hit. No, I don't care for the mouse-controller on the console or the complex video-dash, but it's hard to get away from video-screens nowadays, and the RX, otherwise, IMO, is traditional Lexus as its best in build-quality and refinement. Over the years, it seems to have been compromised the least.
) review that I did, was a nice unit in how it actually operated, but I'd be concerned about its long-term reliablity. Nissan has already had to extend the original factory warranty on some CVTs because of a higher-than-average failure rate. What did his wife dislike about the RX (if you know)...other than the equipment lacks you mention? I'd by an RX350 before any other current Lexus product. More so than anything else in the American-market Lexus-lineup today, it seems to remain true to its roots and what made the original RX300 such a smash hit. No, I don't care for the mouse-controller on the console or the complex video-dash, but it's hard to get away from video-screens nowadays, and the RX, otherwise, IMO, is traditional Lexus as its best in build-quality and refinement. Over the years, it seems to have been compromised the least.
New baby and she felt the Pathfinder had better flexibility. Don't get me wrong, the RX is a nice vehicle with good standard features, but the competition is stiffer than ever, and the lack of options, powertrains, and some cheap plastics are unbefitting of a vehicle in this segment.











