has anyone used this service?

apparently it provides a lot of nice trim customization for their cars.

LOVE this video about it...

http://www.bmwusa.com/standard/conte...l/default.aspx

they even have an ipad app for it.

 

I've been trying to locate a frozen grey "individual" for something and most dealers are clueless to it, including BMW bodyshops.

Its a great program and the new Frozen colors are amazing. Audi also has a similar program and I was unaware of it until recently.

 

Yes, used it to customize the interior for my mother's 750li sport. She sold it and got a Jaguar XJ supersport though.

Mercedes Designo is even more intense. You can get stone trim on the current S-class...

 

i didn't use it myself but my friend did. the attention to details on selection is just insane.

mb has something similar too and also very cool

 

so doesn't lexus need this kind of service to be so-called 'tier 1'? believe they do have a lot of customization available in japan at least.

 

Lexus has an L-select program which takes interior customizations for the Lexus LS to a further level

Unfortunately though, at the moment, L-select is not available outside of Japan

P.S.
Slightly off-topic:

Damn, yo mama has got some really wicked taste in premium automobiles. She must really clamor for BOTH Luxury and Sport

 

i won't these extreme customizations to be required in order to be in tier one. it gives extra points but i think it's a very small portion to begin with anywhere. it's just like performance, having m and amg equivalent give extra points but doesn't define tier 1 or not.

lexus does have very high level of customization but it's only in japan. however, before reaching there, i think lexus here in the US need to have more options and flexibility to begin with anyway. there are quite a lot of options missing here in the US spec cars, not to mention most of the time you can't get certain things without getting something else together.

 

Considering we're they're biggest market. I'd hope they be nicer to us. Lately the lack of options and BS packaging is my biggest gripe with Lexus

 

where do we sign the petition?

 

I'm in too!

 

She just tells me this is the delayed gift to herself after driving a minivan for 15 years during my [and my siblings'] youth.

 

That makes 3! Alright, we're rolling now

Hmm gives me an idea..

 

At a minimum we should get more engine options. Like a V8 in the GS for example!