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Head-up display sales heading... up

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Old Jul 6, 2013 | 11:21 PM
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Default Head-up display sales heading... up

Head-up display sales heading... up



Head-up display (HUD), a technology borrowed from the aerospace industry and first introduced by General Motors to the automotive sector in 1988, seems to be grabbing a stronger foothold among consumers, reports The Detroit News. While only about two percent of vehicles were equipped with the technology last year, new estimates show that nine percent of new cars will be fitted with HUD by 2020.

In automotive use, HUD is used to project relevant information directly within the driver's forward view, thus allowing them to keep their eyes on the road. While the technology is complicated, the science is rather simple - light from a projector, usually recessed at the top of the dashboard, reflects off a special portion of the front windshield. Most of today's systems display vehicle speed, engine speed, navigation information and warnings.

The technology isn't without fault, however. Since it is reflection-based, drivers wearing polarized sunglasses have a difficult time seeing the image. And, like most newer electronic innovations, pricing is still an issue. Analysts currently estimate that the cost adds about $1,000 to the price of a high-end infotainment system, but those figures will fall as the HUD gains market share.

http://www.autoblog.com/2013/07/06/h...es-heading-up/
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Old Jul 8, 2013 | 11:31 PM
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I love HUD, and wish I could get it on everything I drive
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Old Jul 9, 2013 | 10:37 AM
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Originally Posted by Hoovey2411
I love HUD, and wish I could get it on everything I drive
Agreed
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Old Jul 9, 2013 | 01:55 PM
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That's pretty neat that BMW is integrating navigation directions into the HUD, that's a great way to keep your eyes off the screen and on the road.

I'd like to see the next Corvette and other sports cars with a manual gearbox integrate a shift light into the HUD. I know Vettes have put a tach in the display, but its kind of hard to read, at least it was on the C6.
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Old Jul 9, 2013 | 02:07 PM
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Originally Posted by Aron9000
That's pretty neat that BMW is integrating navigation directions into the HUD, that's a great way to keep your eyes off the screen and on the road.

I'd like to see the next Corvette and other sports cars with a manual gearbox integrate a shift light into the HUD. I know Vettes have put a tach in the display, but its kind of hard to read, at least it was on the C6.
iirc the Lexus RX when equipped with HUD will show you a turn arrow for navigation. Granted it's not as detailed as the pictured BMW
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Old Jul 9, 2013 | 03:48 PM
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Yea I love HUD, have it in my car and can't live without it!
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Old Jul 9, 2013 | 04:35 PM
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Originally Posted by Hoovey2411
[B][CENTER][SIZE="5"] Analysts currently estimate that the cost adds about $1,000 to the price of a high-end infotainment system, but those figures will fall as the HUD gains market share.
That's BS because I have the universal HUD's priced at $225 in my store online, I just haven't flipped the switch for them to appear for sale yet. I was waiting until back to school to give me more time to play with my prototype before releasing it. $1,000 is a rip off.
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Old Jul 9, 2013 | 04:39 PM
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i love HUD... every car should have it... heck, i think it comes on base Prius in Europe!
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Old Jul 9, 2013 | 08:31 PM
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this reminds of this little thing... ingenious:



The Garmin HUD is just that, a heads-up-display that sits on your dash and projects a simple set of basic navigation data onto a transparent film affixed to your windshield. This replicates some features found in very expensive and well-appointed luxury cars, and it’s relatively inexpensive at $129.99.
http://techcrunch.com/2013/07/08/gar...-hud-for-cars/
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Old Jul 10, 2013 | 03:52 AM
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It's nice, but I rarely use this feature...
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Old Jul 10, 2013 | 06:28 AM
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from the F15 HUD

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Old Jul 10, 2013 | 06:44 AM
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F15? Is that 6 series?


:-)
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Old Jul 10, 2013 | 10:00 AM
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I love it too...the new BMWs even have color HUD...pretty cool....
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Old Jul 10, 2013 | 10:08 AM
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Originally Posted by spwolf
F15? Is that 6 series?


:-)
6-Series comes with air-to-air guns and medium-range missiles? I gotta save up to get me one!
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Old Jul 10, 2013 | 10:11 AM
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Originally Posted by spwolf
this reminds of this little thing... ingenious:



http://techcrunch.com/2013/07/08/gar...-hud-for-cars/
hmm my interest is piqued
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