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As far as I'm concerned, these commercials are like the ones the same company (Nissan) used several years ago showing dogs driving their products. About the same level of mentality.
I watch a Nissan Altima commercial today and they advertise 0 % gravity seats inspired by NASA.
How do they work, or is this just hot air to sell a Nissan??
Cheers!
Designing seats to simulate an occupant in a weightless environment is intended to minimize the muscular loading of the occupant’s back, pelvis, and torso. This is accomplished by developing the seat’s shape and support system to put the occupant’s spine in its natural position.
The seatback shape and its patented structure provides varying levels of support in the lumbar, midback, and shoulder regions to position the occupant’s spine in its natural position. According to NASA seating and posture research, a seat design that correlates to low occupant fatigue is a design that mimics a body-neutral posture—essentially the relaxed position the human body assumes in a weightless environment.
"Zero-gravity massage chairs can assume the same position to help distribute a user's weight across the chair. The manufacturers claim that this relieves stress on the body and allows for a deeper, more intense massage experience. Some manufacturers claim that the reduction of stress on your body is so effective you'll feel virtually weightless as a result."
I'm sure part of it is Marketing BS, but I can see where NASA research could be utilized in seat design. FWIW when the redesigned Altima came out last summer, I test drove one, a midrange model (SV I think), and the front seats were great.
Toyota and Lexus Join Mille Miglia For The First Time
Slideshow: A five-car lineup spanning more than five decades of Toyota performance and engineering will tackle one of Italy's most celebrated automotive routes.