SRT offers up first 2013 Dodge Viper teaser
Chrysler Kills SRT Brand, Viper Returns to Dodge
It was kind of fun while it lasted, but Fiat Chrysler Automobiles (FCA) has made the decision to axe SRT as a standalone brand and consolidated all models "under the Dodge brand", which makes sense for the Viper, Charger and Challenger SRT, but what about the Chrysler 300 SRT and the Jeep Cherokee SRT?
Well, nothing was mentioned about these two models in Chrysler's short press release that we've added below, so we'll have to wait for more information to come out of the brand's headquarters where FCA is holding its investor presentation today.
[FCA Press Statement]
Chrysler Group Announces Leadership Changes
May 6, 2014 , Auburn Hills, Mich. - In conjunction with the outlined plans for Fiat Chrysler Automobiles (FCA), Chrysler Group LLC today announced that the SRT family of vehicles will be consolidated under the Dodge brand. Tim Kuniskis will lead this effort as he continues his role as President and Chief Executive Officer (CEO) of the Dodge Brand and head of the Company’s Fleet Operations. Ralph Gilles continues as the Senior Vice President of Product Design and President and CEO of Motorsports. The move is effective immediately.
“I want to thank Ralph for his dedication to the SRT brand,” said Sergio Marchionne, Chairman and CEO, Chrysler Group LLC. “Under Ralph’s leadership, the SRT brand expanded its vehicle lineup to include more highly customized models and received numerous automotive awards and distinctions.”
Well, nothing was mentioned about these two models in Chrysler's short press release that we've added below, so we'll have to wait for more information to come out of the brand's headquarters where FCA is holding its investor presentation today.
[FCA Press Statement]
Chrysler Group Announces Leadership Changes
May 6, 2014 , Auburn Hills, Mich. - In conjunction with the outlined plans for Fiat Chrysler Automobiles (FCA), Chrysler Group LLC today announced that the SRT family of vehicles will be consolidated under the Dodge brand. Tim Kuniskis will lead this effort as he continues his role as President and Chief Executive Officer (CEO) of the Dodge Brand and head of the Company’s Fleet Operations. Ralph Gilles continues as the Senior Vice President of Product Design and President and CEO of Motorsports. The move is effective immediately.
“I want to thank Ralph for his dedication to the SRT brand,” said Sergio Marchionne, Chairman and CEO, Chrysler Group LLC. “Under Ralph’s leadership, the SRT brand expanded its vehicle lineup to include more highly customized models and received numerous automotive awards and distinctions.”
Lexus Champion
Joined: Jan 2005
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From: Makati, Philippines
Agreed.
Even when the SRT brand first became a stand-alone marque, people still referred to the new car as a DODGE Viper.
This move could also make it easier for the car to be brought to overseas markets outside of the Americas and the Middle East.
Even when the SRT brand first became a stand-alone marque, people still referred to the new car as a DODGE Viper.
This move could also make it easier for the car to be brought to overseas markets outside of the Americas and the Middle East.
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