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2013 Prius C brochure leak

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Old Oct 17, 2011 | 08:36 PM
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Default 2013 Prius C brochure leak













We got our first taste of the next member to join Toyota's growing family of Prius models with the Prius C concept study that made its debut alongside the Prius V minivan at the Detroit Motor Show earlier this year.

But today, thanks to a tip from a Carscoop reader in Japan who goes by the nickname "i-Ryuji", we can show you the actual production version of the Prius C through a plethora of scanned images from a leaked brochure.

With a big stretch of imagination, you might see the resemblance between the concept study and the production variant of the Prius C that evolves the design language of the regular Prius liftback.

The interior styling is a bit funkier with a center-mounted dashboard and at least in Japan, the ability to customize the look of the cabin with different upholstery and colored trim accents.

You won’t be surprised to learn that the Japanese language is not our forte, but in one of the spec sheets, it appears that Toyota compares the Prius C with several rivals in Japan including the Mazda2 13-Skyactive.

On the same page, the first column (with the G, S and L trim designations) includes the basic specifications of the Japanese Domestic Market (JDM) Prius C.

The smallest member of the Prius family measures 3,995mm (157.3-in.) long, 1,695mm (66.7-in.) wide, and 1,445mm (56.9-in.) tall, and has a wheelbase length of 2,550mm (100.4-in.). This means it's barely bigger than the latest Yaris (153.5" long, 66.7" wide, 59.4" tall, with a 98.8" wheelbase).

The brochure also tells us that power will come from a hybrid unit that combines a 1.4-liter four-cylinder gasoline engine delivering 74HP at 4,800 rpm and 111Nm (81.9 lb-ft) of torque at 4,800 rpm, and an electric motor producing up to 61-horses and 169Nm (125 lb-ft) with a CVT. The hybrid system's combined output (in JDM tune) is rated at 100HP.

Toyota estimates that the front-wheel drive hybrid will return a fuel consumption of 35.4 km/lt (equal to 83.3 mpg US or 2.8lt/100km) on the Japanese JC08 driving cycle and up to 40 km /lt (94 mpg US or 2.5lt/100 km) on the 10.15 mode driving cycle.

We would like to stress that the above fuel efficiency numbers should not be used for direct comparison as the Japanese driving cycles differ from the U.S. and European combined measurements. For example, in Japan, Toyota says that the regular Prius returns up to 38 km/lt, which is equal to 89.4mpg and 2.6lt/100km, while the U.S. model is rated at 50mpg combined.

So, when and where will we see the new Prius C making its debut? The JDM model will receive its world premiere at the Tokyo Motor Show in December while Toyota recently revealed that the North American debut would take place in Detroit in January of 2012.

During the U.S. media presentation of the new Prius Plug-in Hybrid in California in mid-September, Toyota Division Group Vice President and General Manager, Bob Carter, mentioned the new Prius C in his speech:

"The Prius v will be followed by the Prius Plug-in next March, and the Prius c will follow in the Spring," said Carter. "The Prius c will offer expressive styling in a city-friendly vehicle that we believe will be the most fuel efficient hybrid without a plug in the U.S. While we showed you a “c Concept” at this year’s Detroit Auto Show, we will be debuting the production Prius c for the first time in Detroit this coming January."
http://carscoop.blogspot.com/2011/10...-brochure.html
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Old Oct 17, 2011 | 09:02 PM
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I actually like it, its a fresh and hip design that will pull even younger buyers into the Prius line.

Now, I wonder how much it will cost. I assume since it gets less mpg than the prius and is smaller than the prius, it should cost less...20k?
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Old Oct 17, 2011 | 09:13 PM
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uhhh... how did they get that from this?



it looks like a Yaris mated with a Prius
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Old Oct 17, 2011 | 09:45 PM
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So, if 38 km/lt equals to 50 mpg US, how much will 35.4 km/lt be? 45 mpg?

I thought Toyota claimed that the C will get better mileage than the regular Prius?

Here's hoping for At Least 55 mpg..
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Old Oct 17, 2011 | 10:02 PM
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not too shabby. I hope it gets ATLEAST 55mpg. Fingers crossed for 60. and a price of $19999 (wishful thinkin?)
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Old Oct 17, 2011 | 10:07 PM
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Back end looks just like a recent Kia or Suziku hatchback. Like that dash though!
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Old Oct 17, 2011 | 10:09 PM
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It's not a bad looking car, but it's a damn far cry from the concept.
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Old Oct 17, 2011 | 10:10 PM
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Exterior looks fresh and sporty, while still being recognizable as a Prius, and also without being gaudy or overdone. Well done Toyota.

Interior also looks good; youthful and interesting, Prius techy/futuristic touches and also without being too overdone. Interior materials also look good.

Toyota did state that the Prius C would have better fuel economy than the regular Prius, so we'll see if that is actually the case.
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Old Oct 17, 2011 | 10:15 PM
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It has an actual shifter.

Interesting...
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Old Oct 17, 2011 | 11:46 PM
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I flipped the image, my brain can't make sense of a RHD interior.

2013 Prius C brochure leak-spb4i.jpg
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Old Oct 18, 2011 | 07:02 AM
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Originally Posted by Incredible
So, if 38 km/lt equals to 50 mpg US, how much will 35.4 km/lt be? 45 mpg?

I thought Toyota claimed that the C will get better mileage than the regular Prius?

Here's hoping for At Least 55 mpg..
you have to compare vs Japanese Prius - it is between 10% and 18% better under their newer JP08 test cycle. How does that compare to US numbers? It is very hard to say. I say 55 MPG is given, but maybe more? Tests are very very different between US and JPN.

As to the size, it is in between new Yaris and Corolla Hatch... actual wheelbase is quite large, only 5mm smaller than Corolla's and almost 2" larger than Yaris's.

So interior should be very much like Corolla's, despite smaller overall lenght... I guess in the same sense where current Prius wheelbase is only slightly smaller than Camry's and significantly larger than Corolla's.
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Old Oct 18, 2011 | 07:08 AM
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Wish it looked like the concept. Now it just looks like verso-s/prius. Sigh.
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Old Oct 18, 2011 | 07:09 AM
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Very nice, not as sharp as the concept, more rounded and this is more efficient than the Fit by far...
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Old Oct 18, 2011 | 07:21 AM
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Few interesting things:
- LED fogs
- Customizable interior
- Prius steering wheel and a lot of equipment (touch tracer)
- Base 14" wheels, 15" standard on most models (important for economy).
- Battery output 26hp (for electric power).
- 40% better mpg under new JP08 cycle than Fit Hybrid or Mazda2 SkyActive (!).
- 18% better mpg than base Prius S in Japan (JP08).
- 305l trunk (7% more than in new Yaris)
- 1050kg-1080kg weight (80 kg lighter than Fit mild-hybrid!, 40kg more than much smaller Mazda2 SkyA, 300 KG lighter than Prius?! - 25%)

Last edited by spwolf; Oct 18, 2011 at 07:27 AM.
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Old Oct 18, 2011 | 09:26 AM
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I like the Styling Pkg Ver. 2.......not in yellow but....
Attached Thumbnails 2013 Prius C brochure leak-ver-2.jpg  
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