Buicks REALLY outselling Lexus?
Lexus Fanatic
Joined: Nov 2008
Posts: 14,100
Likes: 1
From: tech capital
Few point for buying Buick:
-they compare their model to Lexus, making an impression that they are same class
-their similarity Opel, people like european
-most people lease them, resale value does not apply
-its a 2~3 year lease, who care if it will last
-their felixable nego price vs firm Lexus price(one thing I don't like)
I always buy used car & I only buy Japanese. More specific, the models builds in Japan, Made-in-USA seem to have more problem)
-they compare their model to Lexus, making an impression that they are same class
-their similarity Opel, people like european
-most people lease them, resale value does not apply
-its a 2~3 year lease, who care if it will last
-their felixable nego price vs firm Lexus price(one thing I don't like)
I always buy used car & I only buy Japanese. More specific, the models builds in Japan, Made-in-USA seem to have more problem)
-European similarity is not over-played because it's Opel, (not BMW or Mercedes)
-Resale/retained value impacts lease pricing, so in the end people do care (because of lower lease pricing which is what consumers want)
-Lexus pricing is negotiable (yes deeper discounts on Buicks are available), most astute buyers achieve supstantial discounts to close most Lexus deals.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,602
Likes: 271
From: Virginia/D.C. suburbs
Lexus, BTW, doesn't need free advertising, whether it is at the hands of Buick or not. Buick's image and reputation in the marketplace is changing from that of the past (though Buick's past negative image was not always accurate). Lexus has already cemented its reputation, and doesn't need any further boosts.
Lexus Fanatic
Joined: Nov 2008
Posts: 14,100
Likes: 1
From: tech capital
The new LaCrosse has an absolutely superb combination of steering-response/ride-comfort/handling, but, in general, there are several areas that Lexus still outdoes Buick in. First, of course, there are no Buick hybrids (until the Buick Volt-clone debuts). Second, the Lexus paint-jobs and interior material-quality are noticeably better. And third, the Lexus drivetrain smoothness/refinement and noise isolation, except for the CT and GX, IMO, set industry-standards, though Buick's traditionally-smooth automatics and "Quiet-Tuning" engineering isn't far behind.
Lexus, BTW, doesn't need free advertising, whether it is at the hands of Buick or not. Buick's image and reputation in the marketplace is changing from that of the past (though Buick's past negative image was not always accurate). Lexus has already cemented its reputation, and doesn't need any further boosts.
Lexus, BTW, doesn't need free advertising, whether it is at the hands of Buick or not. Buick's image and reputation in the marketplace is changing from that of the past (though Buick's past negative image was not always accurate). Lexus has already cemented its reputation, and doesn't need any further boosts.
. Plus Lexus reliability and resale value is in another league when compared to Buick.
. Lexus gets free advertising from these comparisons, needed or not needed.
Lexus Champion
Joined: Aug 2006
Posts: 12,608
Likes: 289
From: Illinois
I haven't seen as much LaCrosse vs. ES350 advertising for a while. Seems their ads now just advertise the merits of the car. Probably their strategy to phase out the comparisons after the model had more recognition.
During the launch, the Regal doesn't seem to be comparing itself to another cars, just using the sporty/European roots proposition.
During the launch, the Regal doesn't seem to be comparing itself to another cars, just using the sporty/European roots proposition.
Lexus Champion
Joined: Jan 2006
Posts: 3,763
Likes: 6
From: TX
Comparison is the worst form of advertising.
The message that is sent out when one create such an advertisement that is we do not know what we are doing, but we are making efforts to follow the leader, and here is where we stand on that. It shows total lack of confidence in your own abilities.
The message that is sent out when one create such an advertisement that is we do not know what we are doing, but we are making efforts to follow the leader, and here is where we stand on that. It shows total lack of confidence in your own abilities.
Driver
Joined: Oct 2009
Posts: 151
Likes: 0
From: CA
it may not look like Buick contribute much to GM in the U.S. but at GM largest market (China), Buick is the reason GM sell so well there.
Buick was featured in pretty much all the Hollywood movies that was imported to china during 1980 to 1990, and is the symbol of the ultimate american life. in fact, Buick sells so well in china that completely dwarfs Buick sold everywhere else in the world.
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