Car Chat General discussion about Lexus, other auto manufacturers and automotive news.

Confirmed: Toyota registers trademark for "boxer 86" logo

Thread Tools
 
Search this Thread
 
Old 01-15-11, 02:47 AM
  #1  
flipside909
Lexus Connoisseur
Thread Starter
 
flipside909's Avatar
 
Join Date: Mar 2001
Location: USA
Posts: 19,802
Received 534 Likes on 283 Posts
Default Confirmed: Toyota registers trademark for "boxer 86" logo

Originally Posted by jruhi4


Just before Christmas 2010, Car & Driver‘s Justin Berkowitz discovered the logo at the top of this story, which he so aptly described as “clearly a cross section of a boxer engine, featuring one horizontally opposed piston on each side and a highly stylized number 86 inserted in the center where the crankshaft would live.” He went on to write that “it also gives an indication that Toyota is planning to use ’86′ in the production car’s name in some capacity”, the carmaker’s registering of the FR-S trademark notwithstanding.

As the logo spread throughout the internet, many a pundit wondered about its official veracity, thinking it might simply be the work of a zealous fan with an artistic bent. Now, however, comes word that this is, indeed, the real deal, the logo has been filed officially by Toyota as a trademark in Canada and the US, under Canadian Trade-Mark Application number 1507700 (filed on December 14, 2010) and United States Trademark Serial Number 85200873 (filed on December 17, 2010).

It now remains to be seen how the FR-S and “boxer 86″ logo filings fit together to give Toyota’s production version of FT-86 a proper name.
Source
flipside909 is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Hoovey689
Car Chat
4
12-11-13 11:11 AM
LexFather
Car Chat
118
01-03-11 01:53 PM
I8ABMR
Car Chat
18
02-04-09 04:25 AM



Quick Reply: Confirmed: Toyota registers trademark for "boxer 86" logo



All times are GMT -7. The time now is 11:35 PM.