Lexus: Progressive Luxury

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Dec 22, 2010 | 06:29 AM

#16

venom21

Instructor

Joined: Dec 2009

Posts: 756

Likes: 2

From: ab

I really hope the CT isn't a sign of things to come from a design point of view. Sure it looks alright, but its hardly "expressive" and "daring". It looks like any other run of the mill hatchback out there.

Dec 22, 2010 | 07:06 AM

#17

LexBob2

Lexus Champion

Joined: Aug 2006

Posts: 12,473

Likes: 247

From: Illinois

Every car brand has their marketing/image/message slogan. Some work and some don't. When one doesn't work, it's an easy fix. Just to come up with a new one. Its done all the time.

Dec 22, 2010 | 05:59 PM

#18

bitkahuna

CL Community Team

iTrader: (20)

Joined: Feb 2001

Posts: 80,375

Likes: 3,779

Quote:

He said the aim of progressive luxury is to strengthen an identity of smart luxury -- where social responsibility and green credentials count as much as, if not more than, raw engine power and conspicuous consumption.

so when acura says smart luxury it's bad, but when lexus says it, it's good.

Quote:

He said progressive luxury will be spelled out in future models through:
-- More expressive, daring designs.
-- Aggressive application of hybrid technology.
-- Advanced use of onboard telematics.
-- Expanded use of F and F Sports packages, following the IS-F and IS-F Sports performance variations. For starters, the sporty packages will be added to the CT and RX ranges.

so progressive luxury means being less boring + more hybrid tech?