I think it is overpriced. Not from a numbers standpoint really though. Numbers aren't the be all end all of why one would buy a car. RS cars have always been traditionally more expensive, but over $100k is ridiculous. This thing is pretty much the same class as an M3 coupe and costs almost as much as an R8. It'd rather spend the extra 30gs and get an R8 thanks.

 

All German cars are overpriced. What's new?

 

like some posted, 105k is direct conversion from euro price, it doesn't apply like that..... a better comparison would be to get the euro prices for m3 and c63 and it will be on the same playing field....

if this car is really going for 100k here in the US, then it's nuts and will not sell well at all

 

Considering that a Nissan GT-R fetches close to 85K now, 105K is not much of a jump for a German limited edition car.

 

I agree with ROMINL, Audi is not crazy. Originally, they had no plans to bring it to the US because there was no market for it and they had to make sure they got the pricing right. So I am sure that now that they have agreed to bring it state side, it will be for a better price, although I am banking on around $85k loaded. Given that price, you still have to ask yourself if it is worth it.

Great car, but maybe overpriced, even at $85k.

 

yup, around 80 is my prediction

 

I can see it at that price, about $10 above the M3. I can see that as feasible, especially since the RS5 is kind of like a 5 series coupe more than a 3series coupe, but not quite to 6 level.

 

If it is actually going to be priced (before dealer markups, of course), for 105K in the American market, then I have to agree with those posters who feel it is overpriced. A regular 2010 S5 starts at literally half that ($52,400), is already (IMO) one of the best-looking coupes on the market, and is a darn nice machine to drive. Some people, of course, don't feel that the S5's 354 HP/325 ft-lbs. torque V8 gives enough grunt. We had one CL member not long ago (I forget who it was) who was grumbling that his year-old S5 wasn't fast enough, so he traded it for a new Cadillac CTS-V with a lot more power (556 HP). But, even then, (and even taking a depreciation bath on the year-old Audi) a new CTS-V certainly didn't run 105K list (although you never know what actual dealer markups are going to be).

If Henry (rominl) and Mbenz528i are correct, however, and it ends up going for around 80-85K without markups, then that is another matter. That would be more reasonable, and I agree it would likely sell....especially in high-income areas like D.C. and CA.

 

This car is a 3 series/6 series tweener for Audi. It will be more than $80k m.s.r.p. in base.. The price of admission for the Audi RS4 opened some eyes & wallets when it was available.. What a drive that car was/is

 

the previous rs4 loaded was over 80k right? so i won't be surprised a lightly loaded rs5 to be 80k and a loaded one to be in the high 80s. that's still pretty ouch when you consider a loaded e92 m3 is around low 70s (not throwing in isf and c63 since they are sedan).

 

actually from my experience and also talking to a lot of people, the previous rs4 wasn't really worth the admission ticket of 80k. the hype went well in the beginning, but died down very fast. i have posted a few times before, towards the end of its life (rs4), i saw a few new ones at the dealership, with a red tag on them saying 53k, and that's without negotiation.

performance wise most people pretty much think it's right on par with the m3, which is a good thing, coz' audi usually has more stylish interior design than bmw. but that's still a very high price tag (80k) for a car of that size / league

the a5/s5/rs5 is a "funny" package. most will pretty much put the car together with the 3 series (performance, price, market, etc...), size is probably the only thing that might stretch it into the 6 series category, but to be honest i don't think it's at that league neither, and i doubt a lot of 6 series owners (or m6 owners) will consider the s5 (or rs5)

 

The RS4's glory days seemed to die out pretty quickly when the M3, ISF, and C63 showed up. Remember that when the RS4 was in it's prime, the Merc wasn't that much of a competitor and the M3 was coupe-only. If I recall correctly, most of the comparos pitted it against the E63 and M5 since it really had no direct competitors.

The landscape has obviously changed a lot since then, and I really don't see Audi as being able to price themselves $20K out of the market like they did last time ($80K or thereabouts). That said, with the pricing of the S4, it wouldn't really surprise me.

Like Sean said, the A/S/RS5 is really an in-betweener car for Audi so they will have to be careful with how they price and position the RS5. IMO, It needs to be a significantly better car, all around, than the M3 to justify an $80K+ price tag...and that is easier said than done.

 

Bingo

Very simplistic

Exactly, this is a conversion price and likely not very accurate.

What does the LFA have to do with this? Some people think a Sonata is overpriced, a basic A4, a 911 GT3, it is all relative.

 

Hopefully that is just an overly simplified price conversion making it look that expensive. If it does come here with that sticker price it's close to M6 territory and personally, I think I'd rather have an M6.

RS4/6 hype was VERY shot lived though I still wouldn't mind having one. I see one near my grandparents house parked on the street in the same spot every time I visit, almost like the person that owns it doesn't drive it... haha

 

The LFA is a engineering and technological masterpiece built from the ground up. The RS4 has nothing groundbreaking, its based on the other S cars, its just got more power and some shiny bits.

I'd be looking at 911's or audi R8's in that range.