what your car says about you...
what your car says about you...
... Porsches smack of success. Hondas preach practicality. And, according to a recent report, Chevys proudly proclaim of their owners, "I don't use the Internet."...
more here...http://autos.yahoo.com/articles/auto...ays-about-you/
Lexus Fanatic
Joined: Oct 2003
Posts: 94,543
Likes: 264
From: Virginia/D.C. suburbs
I don't want to sound rude or contemptuous here, but I read the entire article, and wasn't particularly impressed with it. Much of it, IMO, seems to be based on a bunch of stereotypes, some inaccurate ones at that, and what the authors THINK they pieced together with their "research".
I'm not convinced that marketers and planners can predict this stuff. There are just too many variables in the auto-buying buisness. That's why some vehicles succeed, and others don't.
I'm not convinced that marketers and planners can predict this stuff. There are just too many variables in the auto-buying buisness. That's why some vehicles succeed, and others don't.
Last edited by mmarshall; Oct 12, 2009 at 07:59 PM.
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bit here is the actual article....from Forbes..
http://www.forbes.com/2009/10/06/car...ner=yahooautos
Lexus
Lexus owners are wealthy and well educated. A full 71% boast a college degree, by far the highest rate of Toyota's three brands (the flagship brand's rate is 60%; the youth-focused Scion's rate is 50%). With a median age of 56 and a marriage rate of 75%, most Lexus owners are settled down.
Scion
© ERIC THAYER / Reuters
Supercar Test Drive
Behind the wheel of the $1.2 million Koenigsegg CCXR.
Scion
With a median age of 37, Toyota's youth-targeted brand has a very youthful owner base indeed. In terms of individual models, the Scion tC coupe has the youngest median buyer age in the industry: 25. The brand also brings a lot of first-time buyers to Toyota's fold--as was intended by the company. "One of Scion's main goals is to bring new buyers to our company," says Toyota's Greg Thome. "With 76% of buyers being new, it accomplishes that goal."
Toyota
A quintessential family brand, one in four Toyotas belongs to a household with children under age 18. The median age of owners is 55; 70% are married. Though 60% of Toyota owners have a college degree, that's slightly less than the 71% rate of the company's Lexus line.
http://www.forbes.com/2009/10/06/car...ner=yahooautos
Lexus
Lexus owners are wealthy and well educated. A full 71% boast a college degree, by far the highest rate of Toyota's three brands (the flagship brand's rate is 60%; the youth-focused Scion's rate is 50%). With a median age of 56 and a marriage rate of 75%, most Lexus owners are settled down.
Scion
© ERIC THAYER / Reuters
Supercar Test Drive
Behind the wheel of the $1.2 million Koenigsegg CCXR.
Scion
With a median age of 37, Toyota's youth-targeted brand has a very youthful owner base indeed. In terms of individual models, the Scion tC coupe has the youngest median buyer age in the industry: 25. The brand also brings a lot of first-time buyers to Toyota's fold--as was intended by the company. "One of Scion's main goals is to bring new buyers to our company," says Toyota's Greg Thome. "With 76% of buyers being new, it accomplishes that goal."
Toyota
A quintessential family brand, one in four Toyotas belongs to a household with children under age 18. The median age of owners is 55; 70% are married. Though 60% of Toyota owners have a college degree, that's slightly less than the 71% rate of the company's Lexus line.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,543
Likes: 264
From: Virginia/D.C. suburbs
Part of the reason for this, IMO, is that neither Scion or Lexus offer a minivan, leaving the Toyota Sienna (and in the JDM, the Previa) to be the standard-bearers. The Camry, of course, is also hugely popular with smaller families.
Lexus Champion
Joined: Dec 2002
Posts: 3,474
Likes: 2
From: Tennessee
bit here is the actual article....from Forbes..
http://www.forbes.com/2009/10/06/car...ner=yahooautos
http://www.forbes.com/2009/10/06/car...ner=yahooautos
Lexus Fanatic
Joined: Sep 2007
Posts: 22,608
Likes: 105
From: Waiting for next track day
Lexus
Lexus owners are wealthy and well educated. A full 71% boast a college degree, by far the highest rate of Toyota's three brands (the flagship brand's rate is 60%; the youth-focused Scion's rate is 50%). With a median age of 56 and a marriage rate of 75%, most Lexus owners are settled down.
I have to say it makes a lot of sense
Lexus owners are wealthy and well educated. A full 71% boast a college degree, by far the highest rate of Toyota's three brands (the flagship brand's rate is 60%; the youth-focused Scion's rate is 50%). With a median age of 56 and a marriage rate of 75%, most Lexus owners are settled down.
I have to say it makes a lot of sense
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Pole Position
Joined: Jul 2006
Posts: 344
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From: ON
Surprising because it's Forbes.com but twice in a row that page tried to install java-based malware on my machine after I tried to click the 'next' button to go to the next car. It wasn't a false positive either... it was definitely trying to install Antivirus 2009 or some equivalent malware. My machine is otherwise clean so it's definitely Forbes.com or one of the ad servers pushing from their site.
It could very well be a hit-and-run type of thing, change the ad content over to malware for a few minutes so Forbes doesn't catch on and change it back.
But I'd check over your system just to be sure. That AV stuff is nasty(or rather, annoying) once it's manifested itself.
Lexus Champion
Joined: Dec 2002
Posts: 3,474
Likes: 2
From: Tennessee
I thought about this a bit more and have serious doubts about the credibility of this survey. The US population over 25 with college degrees is under 30%. So how is Chevy bringing up the rear with 35%, which is still well above the US average? These numbers don't add up at all. Especially considering they probably surveyed all drivers and not just those 25 and up, which would cause the average to drop even more.
This makes me question the validity of the rest of the survey.
This makes me question the validity of the rest of the survey.