Zero defects would be something they should strive for.

 

X1, 1 series and 0 series are there for volume volume volume. BMW HAS to sell more cars and you do that by going downmarket. BMW also is trying niches like the X6 and 5 series GT which don't sell in large numbers but since they are based on existing cars, they can be profitable pretty quickly.

To save money the "new" X1 is based on the current 3 series platform. The next X3 will be based on the new 3 series platform. It actually will debut with the new "3" platform before the actual 3 series.

 

so why have mini???? To produce the clubman???



Leave the mini cars to your Mini division.

 

There have been rumors for years the BMW Isetta would be coming back..this would be close.

 

Then why not create an entry level, non-BMW brand so that they can stop that bastardization of one of the true Tier 1 luxury brands.

 

well the mini is fwd... but yeah, if bmw does this... fail

 

Porsche sedans and micro Bimmers????????? What the hell is happening to this world. This is as bad as the Lamborghini SUV back in the day

 

hahah i agree!!

 

Whats next? negative one series?

 

This is old news. This is the proposed "BMW City Car series". This is Bmw's plan to satisfy the greenhorn miser niche. Would I buy one? No

 

Exactly. BMW has the Mini brand, why not create another brand?

 

B/C people buy BMWs no matter what. BMW is keenly aware of this so why not sell anything you can badged BMW. I think its a smart move from a sales standpoint.

Looking at the 1 series, it really hasn't done anything to damage the BMW reputation here, though they were smart not sending us the feeble engines and the 3/5 door hatches.




Lets not forget these..

 

And these were bought for nothing more than image. People just wanted to say they drove a Bimmer, even though they were a pos....fail.

 

Even Aston Martin is getting into the City Car game.. Watch out!

 

Yes, that Aston Martin is a rebadged Toyota IQ..... it will be like Chihuahua's in womens purses