328i vs. IS350
Or another case is with crappy full size GM SUV's. When their resale values dropped like a rock when gas prices spiked, owners gladly turned them in at the end of the lease, leaving GM with the huge writeoffs for the nearly worthless trucks.
My point regarding the cars was most about BMW vs. Lexus in general. BMW derives a large number of sales through leasing, and thus has very little use for making cars that last 10 plus yrs. They also know that the people who are leasing these cars are into the marquee or are not financially savvy enough to care- so they cleverly create 3 ys leases and cover service for 4 yrs - creating a nice tempting package for people to jump into the money losing leasing cycles with them.
I think it is brilliant marketing - but fundamentally that is all it is, marketing and personally turns me off to a car company.
Lexus, otoh, does things right - makes a high quality car, which will last as long as you want to drive it, will give you very little trouble, and couples all of that with excellent customer service after the sale.
So regarding the OP - get the Lexus!
He's in an SL 55 AMG right now. Boy it would be amazing to be him. He apparently has little desire for supercars, he's never owned one.
Before the SL 55 AMG, he bought a bmw 740 iL outright. Before that, he had a mercedes S 500.
I don't know how he has the restraint to not buy the absolute top of the line versions of these vehicles when he has so much cash.
His wife had a mazda miata --> lexus SC 430 --> and now she drives an escalade (these are/were purchased outright)
I know people with far less who are splurging on the SL 65 AMGs, the lamborghinis, etc. go figure haha.
My point regarding the cars was most about BMW vs. Lexus in general. BMW derives a large number of sales through leasing, and thus has very little use for making cars that last 10 plus yrs. They also know that the people who are leasing these cars are into the marquee or are not financially savvy enough to care- so they cleverly create 3 ys leases and cover service for 4 yrs - creating a nice tempting package for people to jump into the money losing leasing cycles with them.
I think it is brilliant marketing - but fundamentally that is all it is, marketing and personally turns me off to a car company.
Lexus, otoh, does things right - makes a high quality car, which will last as long as you want to drive it, will give you very little trouble, and couples all of that with excellent customer service after the sale.
So regarding the OP - get the Lexus!

I know several people with 7 and 8 digit net worths that lease their vehicles. Guess they're not "financially savvy" enough because they lease.
Purchasing a significantly depreciating asset isn't the smartest investment either. There are very few cars in the world that could be considered a true investment that will actually return money in the long run.
plus, MANY, MANY people simply don't want to drive 9 or 10 year old cars - i know i don't! there's more to life than just scrimping every dollar. PLUS, if someone buys an LS to own 10 years to "save money" that really makes no sense anyway, why not just buy a stripped Camry instead? that would be even more "financially savvy" wouldn't it? (death by boredom though)if i had to choose between 328i sedan and IS350 i think i'd get the IS350. i think the 3 series interior is ugly, the sedan exterior is better with the refresh but still not as nice as the IS. the 3 sedan has better rear seat room but both cars are small so screw the back seat passengers and get the fast and smooth IS350.

however, getting a 328i coupe with sport package and stick shift would probably sway me over the IS350.
Celebrating Lexus & Toyota from Around the Globe
Owning a LS 460 is not being cheap, but it is financially savvy with respect to the alternative cars at the same level.
I enjoy my life, but I also didn't become well off by being dumb with my money. I could very easily by a new 335i with cash tomorrow if I wanted, but that would not be very smart.
While I would agree that there are reasons to lease, like being self-employed or a business car - for the typical consumer it is a far worse decision than to buy a good car and keep it for 10 yrs and drive the heck out of it.
You can consult any number of financial planners who will tell you the same thing, it is not like I am making these things up.
The argument most of you seem to have is that rich people lease so it must be a smart decision financially. Actually, it is the opposite. For them, it is probably just an indulgence, like an expensive hobby, like polo or something. But, I am sure even these people would admit that it is not a financially savvy move, rather an indulgence.
Leasing was pioneered by BMW - as were programs like certified pre-owned. This is done to make their cars more affordable/accessible to people who could not afford them and attempt to maintain the price of used vehicles (most of which are coming off a lease). Funny how these things work together to help increase their profits.
They are smart, I will give them credit - they understand the US consumer very well.
I really never felt like I was saying anything new - it has been explained in numerous financial planning books how leasing is not a good deal financially. This is not some groundbreaking stuff here.
As a general rule - paying into anything where you are not gaining any equity is not a good idea financially.
I suppose I just don't like the way BMW operates and runs their business. They encourage people to get into leases, which is not in the consumers best interest financially. Kind of like mortgage brokers who got people into ARM mortgages they couldn't really afford - just a shady business model.
Where leasing starts to make financial sense is when you already know you're not going to keep a car for more than 2-3, maybe 4 years, anyway. In those cases leasing will often times SAVE you money vs buying a new car every 2, 3 or 4 years and selling your old one.
But even that depends on the brand you're considering, their residual, money factor, and real world depreciation rate. I, for example, came out WAY ahead on my 335i by leasing it. I'm talking if I had bought this car and decided to sell it out, my total cost of ownership after 2 years would be a full 7-8 grand more expensive than it has been due to me leasing.
So no, leasing isn't an indulgence for wealthy people, owning a new car every 2-4 years is an indulgence... structuring that ownership in the form of a lease is often the most intelligent way to go about it.

Unfortunately my friend still has not decided, but here are my thoughts on some of the OT stuff in this thread:
1.) After doing my own research on various Lexus/BMW/MB boards before my car purchase, IMHO it's easy to see that the BMW/MB guys are far more "brand loyal" and biased than the Lexus guys. For example, search "ISF" on the BMW boards, then search "M3" on the Lexus boards.
2.) My friend is leasing, and that's what works best for him at the moment. Lease vs. purchase depends on the situation. One is not better than the other.
Now back on topic... in no way am I putting down the IS350 by comparing it to the 328i as opposed to the 335i. We all know that the IS350s direct competitor is the 335i. However, in this situation, the 328i with options has shot up its pricing to equal the IS350; Thus, my friend is now making a choice between those two. I'm just looking out for him to make sure he is aware of everything that contributes to the pricing premium for the BMW.
He is now also looking at the IS250 as well, since he might be able to save more money and get even more options he wants in the car. While he is drawn to the brand of BMW, in doing so, he is also making more compromises than he'd like for features and options.
I think the main points I got (In favor of the BMW) are free maintenance, driving experience, and obviously subjective opinions on styling. He is going to test drive the cars soon, so I'll keep you guys posted. Please continue to chime in with your thoughts! Thanks.


