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It's called Buddy on Demand, a blow-up guy that will help women driving alone to feel more secure, has been introduced by a British insurance agency that caters to women drivers.
reminds me of a kid show when i was like.. 8-12
It was a show which is slipping my mind, main character was a girl and she had a younger brother who was 'gross and did wierd stuff'. They had a mother (dad wasn't in the show) and she had one of these in her car when she was driving off in one scene...
only reason i remember this was because it was such a wierd thing to see.