May 2009 Vehicles Sales
Lead Lap
Joined: May 2003
Posts: 442
Likes: 0
From: California
Two completely different market segments. It's silly to even *attempt* to try and compare Genesis sales with GS sales, or any other premium luxury segments. IS, ES, and RX sales are strong, so obviously the Genesis is not affecting the entry-level segment for Lexus.
Whether you, anyone else, or Hyundai likes it or not, Genesis is in the entry-level segment (at best). You can argue just as much that Genesis is not even in the true luxury segment, but the near-luxury segment.
GS sales were suffering way before the Genesis came out.
I'd bet you anything that Genesis sales are NOT a direct hit to Lexus. I bet you Genesis sales are more of a direct hit to Buick, Infiniti, Volvo, Acura, and Lincoln. Before you bring up Lincoln sales figures, Lincoln is attracting a lot of new customers, a lot of people are downgrading from other brands to Lincoln, which would offset the impact the Genesis would have on the brand.
Whether you, anyone else, or Hyundai likes it or not, Genesis is in the entry-level segment (at best). You can argue just as much that Genesis is not even in the true luxury segment, but the near-luxury segment.
GS sales were suffering way before the Genesis came out.
I'd bet you anything that Genesis sales are NOT a direct hit to Lexus. I bet you Genesis sales are more of a direct hit to Buick, Infiniti, Volvo, Acura, and Lincoln. Before you bring up Lincoln sales figures, Lincoln is attracting a lot of new customers, a lot of people are downgrading from other brands to Lincoln, which would offset the impact the Genesis would have on the brand.
Here's the mid-sized luxury numbers (including Genesis numbers for analysis) since the MKS and Genesis went on sale last summer. Draw your own conclusions.
Code:
Genesis MKS M GS A6 S80 STS RL E-Class 5-Series May 2,079 1,321 658 516 516 1,088 637 169 2,275 3,904 Apr. 2,076 1,178 441 468 388 681 711 202 1,795 4,319 Mar. 1,626 1,716 886 625 403 778 575 161 1,978 4,040 Feb. 1,263 1,346 1,107 595 445 671 357 186 2,104 3,191 Jan. 1,056 1,535 1,176 898 776 473 413 208 1,768 2,596 Dec. 1,040 2,100 1,194 1,200 1,218 959 907 245 3,464 3,699 Nov. 1,151 1,958 1,186 721 717 844 630 234 2,264 2,927 Oct. 1,121 2,072 1,193 819 758 424 632 272 2,098 3,958 Sep. 1,029 1,814 1,077 977 1,090 578 856 259 2,968 2,423 Aug. 1,177 2,374 1,221 1,686 1,520 576 975 316 2,681 5,287 July 619 2,279 970 1,297 929 745 1,079 532 4,938 4,525
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June 2 (Reuters) - The following are the 20 top-selling
vehicles in the U.S. through May of 2009 as reported by the
automakers. Total sales of the top 20 vehicles fell 32.9 percent or
-742,278 units to 1,517,261. Following is a list of the top-20 selling vehicles, ranked
by total units.
RANK VEHICLE 2009 2008 '08 RANK % Chng
1 Ford F-Series P/U 143,717 235,924 1 -39.1
2 Chevy Silverado-C/K P/U 125,183 197,030 2 -36.5
3 Toyota Camry 123,848 198,309 3 -37.5
4 Honda Accord 107,088 166,158 6 -35.6
5 Toyota Corolla 101,708 152,308 4 -33.2
6 Honda Civic 97,505 164,994 8 -40.9
7 Nissan Altima 80,078 133,465 9 -40.0
8 Dodge Ram P/U 80,038 112,795 5 -29.0
9 Ford Fusion 66,585 73,197 20 -9.0
10 Honda CR-V 65,197 89,017 11 -26.8
11 Chevrolet Malibu 64,363 74,925 26 -14.1
12 Chevrolet Impala 63,756 122,281 7 -47.9
13 Ford Escape 61,017 76,966 17 -20.7
14 Ford Focus 56,781 105,499 15 -46.2
15 Toyota RAV4 52,187 61,919 18 -15.7
16 Hyundai Sonata 49,052 48,531 +1.1
17 Hyundai Elantra 47,496 33,411 27 +42.2
18 Chevrolet Cobalt 44,829 93,362 14 -52.0
19 Jeep Wrangler 44,080 39,773 +10.8
20 Toyota Prius 42,753 79,675 16 -46.3
vehicles in the U.S. through May of 2009 as reported by the
automakers. Total sales of the top 20 vehicles fell 32.9 percent or
-742,278 units to 1,517,261. Following is a list of the top-20 selling vehicles, ranked
by total units.
RANK VEHICLE 2009 2008 '08 RANK % Chng
1 Ford F-Series P/U 143,717 235,924 1 -39.1
2 Chevy Silverado-C/K P/U 125,183 197,030 2 -36.5
3 Toyota Camry 123,848 198,309 3 -37.5
4 Honda Accord 107,088 166,158 6 -35.6
5 Toyota Corolla 101,708 152,308 4 -33.2
6 Honda Civic 97,505 164,994 8 -40.9
7 Nissan Altima 80,078 133,465 9 -40.0
8 Dodge Ram P/U 80,038 112,795 5 -29.0
9 Ford Fusion 66,585 73,197 20 -9.0
10 Honda CR-V 65,197 89,017 11 -26.8
11 Chevrolet Malibu 64,363 74,925 26 -14.1
12 Chevrolet Impala 63,756 122,281 7 -47.9
13 Ford Escape 61,017 76,966 17 -20.7
14 Ford Focus 56,781 105,499 15 -46.2
15 Toyota RAV4 52,187 61,919 18 -15.7
16 Hyundai Sonata 49,052 48,531 +1.1
17 Hyundai Elantra 47,496 33,411 27 +42.2
18 Chevrolet Cobalt 44,829 93,362 14 -52.0
19 Jeep Wrangler 44,080 39,773 +10.8
20 Toyota Prius 42,753 79,675 16 -46.3
Lexus Fanatic
Joined: Jan 2005
Posts: 7,285
Likes: 0
From: A better place
Wow, nice data SICK. The Camry is very close to overtaking the Silverado for the #2 sales spot. Amazing. Also interesting that Civic sales percentage-wise are down more than Corolla sales.
Thanks for the chart RX300-BV. The Genesis could also be affecting Avalon sales, and cars in that near-luxury segment. Some Buick numbers would help. If you go back further before the Genesis came out, you will see GS sales were suffering as well. A good point as well, that we don't have solid conquest numbers on the Genesis, which makes the GS comparison even more silly. Hyundai has only vaguely mentioned conquest sales for the Genesis, and they were boasting more about BMW and Benz conquests.
Thanks for the chart RX300-BV. The Genesis could also be affecting Avalon sales, and cars in that near-luxury segment. Some Buick numbers would help. If you go back further before the Genesis came out, you will see GS sales were suffering as well. A good point as well, that we don't have solid conquest numbers on the Genesis, which makes the GS comparison even more silly. Hyundai has only vaguely mentioned conquest sales for the Genesis, and they were boasting more about BMW and Benz conquests.
Lexus Champion
Joined: Jul 2008
Posts: 2,485
Likes: 0
From: Park Ridge IL
Advertisement is not a big factor in this market. The germans dont advertise and yet they sell car's like hot cake's. I keep seeing the new IS comercial's on tv all the time but nothing regarding the C or the 3 if anything it's only comercial featuring a german car was for Audi with its A4, that I saw during the launch of the the A4 during the Beijing Olympics.
Lead Lap
Joined: Dec 2005
Posts: 4,428
Likes: 10
From: NC
Gs
I think they have cut production on the GS for a long time, and they never had much excess inventory(according to forum posts, there are never many of them available even though their sales volume had been slowing down starting a couple years ago) with the GS, so I don't think Lexus have any interest in pushing this model at all ...
I also still do not understand all the comments on its sales decline bc again, like the RL, it is not going to randomly reverse itself so the monthly comments get old/unnecessary: we know that they suck & is it is probably going to stay that way until the redesign which hopefully happens in 2011 but I am not holding my breath. I do believe that with a little more effort on Lexus's part, the slide would not have been as severe ...
Advertisement is not a big factor in this market. The germans dont advertise and yet they sell car's like hot cake's. I keep seeing the new IS comercial's on tv all the time but nothing regarding the C or the 3 if anything it's only comercial featuring a german car was for Audi with its A4, that I saw during the launch of the the A4 during the Beijing Olympics.
I see the 3-series commercial all the time (the one with the 3er drove away from the pack) but nothing for the IS and G.
You are right, advertisement is not the big factor in this market... INCENTIVE is. I want to know what was the incentive for BMW in May compare to Lexus.
Lead Lap
Joined: Dec 2005
Posts: 4,428
Likes: 10
From: NC
TurnAround
Toyota, which reported a 39.5 percent drop in May sales when compared to the same month last year, said that it will be ramping up production of six of its best-selling models over the next three months.
“We see a turnaround coming,” Bob Carter, general manager of Toyota Division, said during a sales call Tuesday.
With nearly a 40 percent drop in sales, what turnaround is Carter talking about? Carter told Automotive News that May sales were up 25 percent when compared to April.
“There was an improvement on the retail side of the business for the entire industry,” he said.
Carter said that North American production will increase by 65,000 units as Toyota increases output of the Camry, Corolla, Sienna, RAV4, Tacoma and Tundra models. All six models posted a sales gain in May over April with the Corolla up 27.2 percent and the Camry up 23.7 percent.
“We may be witnessing a slight rebound in the industry,” Carter said.
“We see a turnaround coming,” Bob Carter, general manager of Toyota Division, said during a sales call Tuesday.
With nearly a 40 percent drop in sales, what turnaround is Carter talking about? Carter told Automotive News that May sales were up 25 percent when compared to April.
“There was an improvement on the retail side of the business for the entire industry,” he said.
Carter said that North American production will increase by 65,000 units as Toyota increases output of the Camry, Corolla, Sienna, RAV4, Tacoma and Tundra models. All six models posted a sales gain in May over April with the Corolla up 27.2 percent and the Camry up 23.7 percent.
“We may be witnessing a slight rebound in the industry,” Carter said.
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Lead Lap
Joined: Dec 2005
Posts: 4,428
Likes: 10
From: NC
13%
Consumers trickled back into auto showrooms in May for one of the year's busiest months for deals, helping reverse the long slump that's wrecked Detroit and rattled Tokyo.
US sales of cars and light trucks jumped 13 percent from the prior month, suggesting a bottom could be forming. The auto industry isn't out of the woods by any means, analysts say.
Sales are down about 34 percent from a year earlier for all manufacturers, despite May's uptick.
Auto executives said buyers may have become "desensitized" to news of the bankruptcy filings of Chrysler and General Motors, and headed to showrooms in search of bargains.
Auto makers handed out near-record incentives to customers to do deals in May, averaging $3,766 per buyer of US makes, said Edmunds.com, which tracks the data.
Japanese makers gave the smallest, averaging $1,907, while European makers gave the highest at an average $3,823.
Chrysler handed out the biggest perk of any single carmaker, or $4,159 per vehicle, but it failed to halt the dismal May in which sales plunged 47 percent from April.
Ford, meanwhile, moved ahead of the pack for its biggest market gain in three years.
Ford said May sales jumped 20 percent for its best month "in quite some time" and its highest monthly volume since July last year.
From a year ago, however, Ford sales fell 24 percent.
GM -- still the largest US automaker -- said sales fell 30 percent from a year earlier, but jumped 11 percent from April to make May GM's best month in a year.
Toyota's US sales fell 40 percent from last year but climbed 21 percent from April. Honda's yearly volume fell 41 percent and Nissan dropped 33 percent.
US sales of cars and light trucks jumped 13 percent from the prior month, suggesting a bottom could be forming. The auto industry isn't out of the woods by any means, analysts say.
Sales are down about 34 percent from a year earlier for all manufacturers, despite May's uptick.
Auto executives said buyers may have become "desensitized" to news of the bankruptcy filings of Chrysler and General Motors, and headed to showrooms in search of bargains.
Auto makers handed out near-record incentives to customers to do deals in May, averaging $3,766 per buyer of US makes, said Edmunds.com, which tracks the data.
Japanese makers gave the smallest, averaging $1,907, while European makers gave the highest at an average $3,823.
Chrysler handed out the biggest perk of any single carmaker, or $4,159 per vehicle, but it failed to halt the dismal May in which sales plunged 47 percent from April.
Ford, meanwhile, moved ahead of the pack for its biggest market gain in three years.
Ford said May sales jumped 20 percent for its best month "in quite some time" and its highest monthly volume since July last year.
From a year ago, however, Ford sales fell 24 percent.
GM -- still the largest US automaker -- said sales fell 30 percent from a year earlier, but jumped 11 percent from April to make May GM's best month in a year.
Toyota's US sales fell 40 percent from last year but climbed 21 percent from April. Honda's yearly volume fell 41 percent and Nissan dropped 33 percent.
Gojira Posted this back on Page 2
Lead Lap
Joined: May 2003
Posts: 442
Likes: 0
From: California
You have to base the incentives per each vehicle though. Using Mercedes as an example, you easily get a higher average incentive offering when your product line includes several high end cars where a $10K-15k discount (% of MSRP) equals a $1500 discount on an entry level sedan.
Lexus Fanatic
Joined: Jan 2005
Posts: 7,285
Likes: 0
From: A better place
Toyota, which reported a 39.5 percent drop in May sales when compared to the same month last year, said that it will be ramping up production of six of its best-selling models over the next three months.
“We see a turnaround coming,” Bob Carter, general manager of Toyota Division, said during a sales call Tuesday.
With nearly a 40 percent drop in sales, what turnaround is Carter talking about? Carter told Automotive News that May sales were up 25 percent when compared to April.
“There was an improvement on the retail side of the business for the entire industry,” he said.
Carter said that North American production will increase by 65,000 units as Toyota increases output of the Camry, Corolla, Sienna, RAV4, Tacoma and Tundra models. All six models posted a sales gain in May over April with the Corolla up 27.2 percent and the Camry up 23.7 percent.
“We may be witnessing a slight rebound in the industry,” Carter said.
“We see a turnaround coming,” Bob Carter, general manager of Toyota Division, said during a sales call Tuesday.
With nearly a 40 percent drop in sales, what turnaround is Carter talking about? Carter told Automotive News that May sales were up 25 percent when compared to April.
“There was an improvement on the retail side of the business for the entire industry,” he said.
Carter said that North American production will increase by 65,000 units as Toyota increases output of the Camry, Corolla, Sienna, RAV4, Tacoma and Tundra models. All six models posted a sales gain in May over April with the Corolla up 27.2 percent and the Camry up 23.7 percent.
“We may be witnessing a slight rebound in the industry,” Carter said.
excess inventory is going to continue to get blown out in the u.s. hurting overall sales.
Lexus Fanatic
Joined: Jan 2005
Posts: 7,285
Likes: 0
From: A better place
With over 100,000 Prius orders in Japan and counting, Toyota's overall global sales will see a lift. Over 100K is already more Priuses than Toyota planned to sell for the entire year in Japan.