The interior of the RL is awesome. It's just that they ****ed-up the exterior in the MMC facelift version (well on the Acura version that is). For the Honda Legend version, thankfully it's not botched up

 

The RL has so much protential, Acura should really invest more into it and make it their flagship instead of that stupid looking ZDX. The interior is among the best in class, just re-design the exterior and give it a V8 and they will have a winner. Acura with a V8, easier said than done

 

I really liked laid back and quiet/confident Audi. New brash Audi is really unappealing to me. Come to your own conclusions here, another video.

To their credit, their marketing continues to be A LOT BETTER than in the past.

http://www.autoblog.com/2010/02/18/v...bmw/#continued

 

This one just came on a few minutes ago. My "Audi = Immature" thread comes back to mind...

 

Merged..........

 

Besides the "being mean" part of audi, its actually a pretty good ad

 

It's obviously just advertising spin but their "growing faster than BMW, Mercedes, and Lexus" line is pretty stupid. When you're 1/5 the size of the big boys you have a lot more room to grow...

 

There is the advertising adage, "don't mention your competitors directly--it's giving them free advertising." Their marketing is eye-catching but the message isn't really brand resonating as much as it is sorta street punk, look at me big guys--inadvertently admitting who the big guys are.

I do however note that Lexus' ads have focused on individual cars, and have less of a brand message than Mercedes' and lately Infiniti's. I'd like to see a more cohesive branding image. Right now Lexus has RX, GX, ES ads highlighting the features and capabilities of each, it would be great to highlight the prestige of the brand and its values as well.

 

Audi is 1/5 the size of "the big boys"?
1. America is not the world.
2. Audi is within spitting distance of overtaking Mercedes as the Number 2 Luxury Auto Marque in terms of sales.

I actually love the new ad. BMW/Audi marketing war is one of the best.

 

^^^ The ad is in America... Thus his comment.....

Selling a bunch of small cars, Tiny diesels etc helps sales. It's not a bunch of S4s being sold.

 

The ad is one of a multitude of BMW/Audi back and forths that have not been limited to US soil.

Are you kidding me now? Audi's best selling cars are its cheaper ones? Let me guess, M's and AMG's do not account for the majority of BMW and Mercedes' sales. The fact remains that on a global scale, the "big boys" are the three best selling auto marques, BMW, Mercedes, and Audi.

 

 

As an American I don't really have too much access to Chinese, Japanese, German, French, Australian, Russian, Polynesian, Canadian, Brazilian, or South African, etc. media and sales information for Audi so...it would make sense that my comment stands regarding what I have personally seen and experienced, which is America.

I know Audi is a serious player on the global stage, but nobody can deny they are playing catch-up in America.

 

This thread makes me laugh. Its obvious Audi is a major player; I definitely wouldn’t mine owning a R8. Hey I love America but it’s not the world. As far as the commercials hey they can attack whoever they feel like. One thing I do know they make some of the most beautiful cars in the world. Does the commercial grab my attention, Yes! Then they have accomplished their goal. Every time I drive past the Audi dealership. I always say to myself their exterior paint looks immaculate.

 

^ everytime I drive past an Audi dealership I don't think anything. Quattro makes life hella boring.