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New ES Commercial: Must See!

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Old 11-19-08, 09:04 AM
  #16  
RXSF
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most lexus commericals feature custom made songs in the background. but if people online really say they like it, they usually come up on itunes a few months later
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Old 11-19-08, 10:04 AM
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wow this is brilliant, i love it
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Old 11-19-08, 12:43 PM
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Anyone know if this commercial is currently on the air? I haven't seen it.
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Old 11-19-08, 12:47 PM
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Originally Posted by dl11
Anyone know what's the song from the behind the scenes video?
MGMT- Kids
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Old 11-19-08, 04:41 PM
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hmm, nice i like it, next to porsche, BMW and sometimes Acura, Lexus has one of the best commercials at least in my eyes
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Old 11-19-08, 04:59 PM
  #21  
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Lexus.com has info on the whole commercial.

The guy took 18 days to build the structures with 2000 decks of cards!!!

And only 12 seconds to destroy it...
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Old 11-19-08, 05:07 PM
  #22  
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holy crap, not 2000 cards, but 2000 DECKS!!!!!!!!!!!!

i actually thought about it when i saw the commercial. the car should suck air in from the air dam in the front, that doesn't affect the structures? and when the fell, was it really due to the door closing?
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Old 11-19-08, 05:22 PM
  #23  
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Good Stuff, I like it a lot

It's a different take on the old Glasses on the hood commercial,,, both IMO very well done!!
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Old 11-19-08, 05:35 PM
  #24  
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Originally Posted by rosskoss
Um.....what?

Hahaha......I'm sorry but I have to laugh. There is no rich history and tradition here........heck, even I was born before Lexus. A distinguished sounding voice over + european classical music does not equal history or tradition.

And if you believe what you just posted, kudos to Toyota marketing. They've done an incredible job, no doubt.

Lexus = strives for comfortable and quiet ride. That is what they've always been striving for and they will never forget what they built the Lexus name on. That is what I called history and tradition.

I've been driving a 07 BMW 3series for the past few days and when I got back in my 06 GS I remember why I loved it so much, the steering is soft, I can barely hear any road noise and the ride is comfortable. BMW's are nice for handling and sporty driving and hard steering, nobody is taking that from them but each brand name has their own tradition.

History of consistent build quality and standards? check!
Traditional values of design with comfort in mind? check.
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Old 11-19-08, 07:57 PM
  #25  
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2000 decks, that's...

104,000 cards!!!

Holy moly...
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Old 11-19-08, 10:13 PM
  #26  
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cute, I guess Lexus left that car running while they built the card towers to keep the engine warm, would not want to have a luxury car starting up like it sounds like a V6 4Runner on a cold morning, it is smooth but on cold start up it sounds like a piston is gonna blow through the block
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Old 11-19-08, 10:26 PM
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it may sound like it, but it might not feel like it...
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Old 11-19-08, 10:31 PM
  #28  
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Very artfully crafted.
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Old 11-20-08, 03:26 AM
  #29  
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I want to know if it is really that smooth. Sombody go to their garage with a deck of cards and try it out!
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Old 11-22-08, 03:13 PM
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Very nice!
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