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New ES Commercial: Must See!

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Old 11-18-08, 08:17 PM
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RXSF
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Default New ES Commercial: Must See!

This commercial is actually one of the better ones from lexus. i mean it builds on the rich history and tradition of the brand, and its core values, while also incorporating some new aspects to make it 21st century material.

http://www.youtube.com/watch?v=qQgV3...eature=related


behind the scenes: http://www.youtube.com/watch?v=4DF7-RsLlm4

lexus.com/cards
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Old 11-18-08, 08:28 PM
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LiCelsior
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pretty cool!
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Old 11-18-08, 08:32 PM
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SLegacy99
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Cool. If only there were an ES hybrid then my dad would be all over it.
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Old 11-18-08, 08:42 PM
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rosskoss
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Originally Posted by RXSF
it builds on the rich history and tradition of the brand
Um.....what?

Hahaha......I'm sorry but I have to laugh. There is no rich history and tradition here........heck, even I was born before Lexus. A distinguished sounding voice over + european classical music does not equal history or tradition.

And if you believe what you just posted, kudos to Toyota marketing. They've done an incredible job, no doubt.
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Old 11-18-08, 09:04 PM
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history and tradition: their continued emphasis on details and perfection. the first Lexus LS commercial featured an LS car that had champagne glasses on the hood, and also with engine revving. that was what i was drawing on.
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Old 11-18-08, 09:25 PM
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tfz_hebe89
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cool video..I like it!!
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Old 11-18-08, 09:38 PM
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Nice commercial
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Old 11-18-08, 10:13 PM
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Originally Posted by rosskoss
Um.....what?

Hahaha......I'm sorry but I have to laugh. There is no rich history and tradition here........heck, even I was born before Lexus. A distinguished sounding voice over + european classical music does not equal history or tradition.

And if you believe what you just posted, kudos to Toyota marketing. They've done an incredible job, no doubt.
I've had a new girlfriend for two months now.

We already have a history and some tradition.

And yes, European classical music is involved.

I think it qualifies...
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Old 11-18-08, 10:17 PM
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eyezack87
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Loving it
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Old 11-18-08, 10:38 PM
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farquad
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nice.. i love lexus commercials (Y)
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Old 11-19-08, 12:23 AM
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TwiBlueG35
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The point of the commercial is very clear, easy to understand and remember. It is a good commercial.
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Old 11-19-08, 03:32 AM
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purdy coooooool
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Old 11-19-08, 08:17 AM
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Good ad. If it wasn't so cold (and I could stack cards) I'd go to the garage and try it.
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Old 11-19-08, 08:20 AM
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vboy418
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nice vid!!!
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Old 11-19-08, 08:23 AM
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Anyone know what's the song from the behind the scenes video?
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