Top 100 Best Global Brands
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Top 100 Best Global Brands
Check this out. Go Toyota. Lexus is recognized as a valuable brand and it's still very young...
09/18/2008 05:36:20 PM EDT -- PR Newswire
BusinessWeek/Interbrand Release Annual Ranking of The 100 Best Global Brands
Coca-Cola retains the No. 1 spot; Google tops the big winners list with a 43% increase in brand value since 2007
NEW YORK, Sept. 18 /PRNewswire/ --- Google, Apple, and Amazon are among this year's top gainers in BusinessWeek's annual ranking of the Best Global Brands; Merrill Lynch, Gap, and Morgan Stanley are among the companies that have slipped dramatically down the list. For the eighth consecutive year, BusinessWeek has teamed up with Interbrand, a leading brand consultancy, to publish the ranking of the top 100 global brands by brand value.
Coca-Cola remains the No. 1 brand for the eighth year in a row. Yet a notable shift in this year's rankings was made by IBM, which took over the No. 2 position from Microsoft (No. 3). Google also moved into the top 10 brands, at No. 10, after ranking at No. 20 in 2007.
Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one particular expense: brand building. As the business climate has worsened in recent months, a number of blue-chip companies have announced plans to cut marketing costs, including Coca-Cola and Visa. U.S. automakers have already done so. As have several hard-hit banks. Then there are the other guys--companies that refuse to let tough times distract them from their long-term brand-building efforts. Sometimes they see a recession as the perfect moment to get a leg up on a weakened rival. Others strengthen their brands to ward off discount competitors. Still others feel they have a knockout new product that requires support.
"In this challenging economy, it is important for BusinessWeek to offer its audience insight into the best global practices for increasing brand value," said Stephen J. Adler, editor-in-chief of BusinessWeek. "Many of this year's Best Global Brands provide a good example of how to weather difficult times and emerge stronger and better-positioned to compete."
"The 100 Best Global Brands are a reflection of the global economy - the current credit crisis in the U.S., the growth of emerging markets and the increased emphasis on sustainability are all key trends that resulted in brands rising or failing on the list," said Jez Frampton, CEO of Interbrand. "The increasing complexities of the global economy reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty."
BusinessWeek chose Interbrand's methodology because it evaluates brand value in the same way other corporate assets are valued--on the basis of how much it is likely to earn for the company in the future. Interbrand uses a combination of analysts' projections, company financial documents, and its own qualitative and quantitative analysis to arrive at a net present value of those earnings. The brand values are based on data collected during the 12 months prior to June 30, 2008. So more recent developments, including the troubles at Merrill Lynch and AIG, are not factored into the brand valuations but are included in the descriptions of each brand.
BusinessWeek's special report, Best Global Brands, is featured in the September 29, 2008 issue, on newsstands Friday, September 19th. Expanded content, including full methodology, is available on BusinessWeek.com at www.businessweek.com/go/brand.
About BusinessWeek
BusinessWeek is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Israeli and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek TV delivers important business, consumer and financial news to television viewers every week.
About InterbrandInterbrand, the leading brand consultancy, combines the rigorous strategy and analysis of a management consulting practice with the entrepreneurial and creative spirit of branding and design. The company offers a comprehensive array of consulting services that guide clients in the creation, enhancement, maintenance and valuation of their most valuable asset -- their brands. Founded in 1974, Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses. For more information, visit the world's only online exchange about branding, produced by Interbrand, at www.brandchannel.com.
BusinessWeek/Interbrand's Annual Ranking of the Best Global Brands For 2008
Rank Company 2008 Percent Country of
Brand Change Ownership
Value (over 2007)
$MILLIONS
1 Coca-Cola 66,667 2% US
2 IBM 59,031 3% US
3 Microsoft 59,007 1% US
4 GE 53,086 3% US
5 Nokia 35,942 7% Finland
6 Toyota 34,050 6% Japan
7 Intel 31,261 1% US
8 McDonald's 31,049 6% US
9 Disney 29,251 0% US
10 Google 25,590 43% US
11 Mercedes 25,577 9% Germany
12 Hewlett-Packard 23,509 6% US
13 BMW 23,298 8% Germany
14 Gillette 22,069 8% US
15 American Express 21,940 5% US
16 Louis Vuitton 21,602 6% France
17 Cisco 21,306 12% US
18 Marlboro 21,300 0% US
19 Citi 20,174 -14% US
20 Honda 19,079 6% Japan
21 Samsung 17,689 5% S. Korea
22 H&M 13,840 N/A Sweden
23 Oracle 13,831 11% US
24 Apple 13,724 24% US
25 Sony 13,583 5% Japan
26 Pepsi 13,249 3% US
27 HSBC 13,143 -3% UK
28 Nescafe 13,055 1% Switzerland
29 Nike 12,672 6% US
30 UPS 12,621 5% US
31 SAP 12,228 13% Germany
32 Dell 11,695 1% US
33 Budweiser 11,438 -2% US
34 Merrill Lynch 11,399 -21% US
35 Ikea 10,913 8% Sweden
36 Canon 10,876 3% Japan
37 J.P. Morgan 10,773 -6% US
38 Goldman Sachs 10,331 -3% US
39 Kellogg's 9,710 4% US
40 Nintendo 8,772 13% Japan
41 UBS 8,740 -11% Switzerland
42 Morgan Stanley 8,696 -16% US
43 Philips 8,325 8% Netherlands
44 Thomson Reuters 8,313 N/A Canada
45 Gucci 8,254 7% Italy
46 eBay 7,991 7% US
47 Accenture 7,948 9% US
48 Siemens 7,943 3% Germany
49 Ford 7,896 -12% US
50 Harley-Davidson 7,609 -1% US
Rank Company 2008 Percent Country of
Brand Change Ownership
Value (over 2007)
$MILLIONS
51 L'Oreal 7,508 7% France
52 MTV 7,193 4% US
53 Volkswagen 7,047 8% Germany
54 AIG 7,022 -6% US
55 AXA 7,001 -4% France
56 Heinz 6,646 2% US
57 Colgate 6,437 7% US
58 Amazon.com 6,434 19% US
59 Xerox 6,393 6% US
60 Chanel 6,355 9% France
61 Wrigley's 6,105 6% US
62 Zara 5,955 15% Spain
63 Nestle 5,592 5% Switzerland
64 KFC 5,582 -2% US
65 Yahoo! 5,496 -9% US
66 Danone 5,408 8% France
67 Audi 5,407 11% Germany
68 Caterpillar 5,288 5% US
69 Avon 5,264 3% US
70 Adidas 5,072 6% Germany
71 Rolex 4,956 8% Switzerland
72 Hyundai 4,846 9% S. Korea
73 BlackBerry 4,802 N/A Canada
74 Kleenex 4,636 1% US
75 Porsche 4,603 9% Germany
76 Hermes 4,575 8% France
77 Gap 4,357 -20% US
78 Panasonic 4,281 4% Japan
79 Cartier 4,236 10% Switzerland
80 Tiffany & Co 4,208 5% US
81 Pizza Hut 4,097 -4% US
82 Allianz 4,033 2% Germany
83 Moet & Chandon 3,951 6% France
84 BP 3,911 3% UK
85 Starbucks 3,879 7% US
86 ING 3,768 -3% Netherlands
87 Motorola 3,721 -10% US
88 Duracell 3,682 2% US
89 Smirnoff 3,590 6% UK
90 Lexus 3,588 7% Japan
91 Prada 3,585 9% Italy
92 Johnson&Johnson 3,582 4% US
93 Ferrari 3,527 N/A Italy
94 Armani 3,526 N/A Italy
95 Hennessy 3,513 -3% France
96 Marriott 3,502 N/A US
97 Shell 3,471 4% Netherlands
98 Nivea 3,401 9% Germany
99 FedEx 3,359 N/A US
100 Visa 3,338 N/A US
SOURCE BusinessWeek
CONTACT: BusinessWeek Contacts: Patti Straus, +1-212-512-2680, or Heather Carpenter, +1-212-512-2854; Interbrand Contacts: Lisa Marsala, +1-212-798-7646, or Graham Hales, +44-7710-742347
Copyright © 2008 PR Newswire
09/18/2008 05:36:20 PM EDT -- PR Newswire
BusinessWeek/Interbrand Release Annual Ranking of The 100 Best Global Brands
Coca-Cola retains the No. 1 spot; Google tops the big winners list with a 43% increase in brand value since 2007
NEW YORK, Sept. 18 /PRNewswire/ --- Google, Apple, and Amazon are among this year's top gainers in BusinessWeek's annual ranking of the Best Global Brands; Merrill Lynch, Gap, and Morgan Stanley are among the companies that have slipped dramatically down the list. For the eighth consecutive year, BusinessWeek has teamed up with Interbrand, a leading brand consultancy, to publish the ranking of the top 100 global brands by brand value.
Coca-Cola remains the No. 1 brand for the eighth year in a row. Yet a notable shift in this year's rankings was made by IBM, which took over the No. 2 position from Microsoft (No. 3). Google also moved into the top 10 brands, at No. 10, after ranking at No. 20 in 2007.
Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one particular expense: brand building. As the business climate has worsened in recent months, a number of blue-chip companies have announced plans to cut marketing costs, including Coca-Cola and Visa. U.S. automakers have already done so. As have several hard-hit banks. Then there are the other guys--companies that refuse to let tough times distract them from their long-term brand-building efforts. Sometimes they see a recession as the perfect moment to get a leg up on a weakened rival. Others strengthen their brands to ward off discount competitors. Still others feel they have a knockout new product that requires support.
"In this challenging economy, it is important for BusinessWeek to offer its audience insight into the best global practices for increasing brand value," said Stephen J. Adler, editor-in-chief of BusinessWeek. "Many of this year's Best Global Brands provide a good example of how to weather difficult times and emerge stronger and better-positioned to compete."
"The 100 Best Global Brands are a reflection of the global economy - the current credit crisis in the U.S., the growth of emerging markets and the increased emphasis on sustainability are all key trends that resulted in brands rising or failing on the list," said Jez Frampton, CEO of Interbrand. "The increasing complexities of the global economy reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty."
BusinessWeek chose Interbrand's methodology because it evaluates brand value in the same way other corporate assets are valued--on the basis of how much it is likely to earn for the company in the future. Interbrand uses a combination of analysts' projections, company financial documents, and its own qualitative and quantitative analysis to arrive at a net present value of those earnings. The brand values are based on data collected during the 12 months prior to June 30, 2008. So more recent developments, including the troubles at Merrill Lynch and AIG, are not factored into the brand valuations but are included in the descriptions of each brand.
BusinessWeek's special report, Best Global Brands, is featured in the September 29, 2008 issue, on newsstands Friday, September 19th. Expanded content, including full methodology, is available on BusinessWeek.com at www.businessweek.com/go/brand.
About BusinessWeek
BusinessWeek is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Israeli and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek TV delivers important business, consumer and financial news to television viewers every week.
About InterbrandInterbrand, the leading brand consultancy, combines the rigorous strategy and analysis of a management consulting practice with the entrepreneurial and creative spirit of branding and design. The company offers a comprehensive array of consulting services that guide clients in the creation, enhancement, maintenance and valuation of their most valuable asset -- their brands. Founded in 1974, Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses. For more information, visit the world's only online exchange about branding, produced by Interbrand, at www.brandchannel.com.
BusinessWeek/Interbrand's Annual Ranking of the Best Global Brands For 2008
Rank Company 2008 Percent Country of
Brand Change Ownership
Value (over 2007)
$MILLIONS
1 Coca-Cola 66,667 2% US
2 IBM 59,031 3% US
3 Microsoft 59,007 1% US
4 GE 53,086 3% US
5 Nokia 35,942 7% Finland
6 Toyota 34,050 6% Japan
7 Intel 31,261 1% US
8 McDonald's 31,049 6% US
9 Disney 29,251 0% US
10 Google 25,590 43% US
11 Mercedes 25,577 9% Germany
12 Hewlett-Packard 23,509 6% US
13 BMW 23,298 8% Germany
14 Gillette 22,069 8% US
15 American Express 21,940 5% US
16 Louis Vuitton 21,602 6% France
17 Cisco 21,306 12% US
18 Marlboro 21,300 0% US
19 Citi 20,174 -14% US
20 Honda 19,079 6% Japan
21 Samsung 17,689 5% S. Korea
22 H&M 13,840 N/A Sweden
23 Oracle 13,831 11% US
24 Apple 13,724 24% US
25 Sony 13,583 5% Japan
26 Pepsi 13,249 3% US
27 HSBC 13,143 -3% UK
28 Nescafe 13,055 1% Switzerland
29 Nike 12,672 6% US
30 UPS 12,621 5% US
31 SAP 12,228 13% Germany
32 Dell 11,695 1% US
33 Budweiser 11,438 -2% US
34 Merrill Lynch 11,399 -21% US
35 Ikea 10,913 8% Sweden
36 Canon 10,876 3% Japan
37 J.P. Morgan 10,773 -6% US
38 Goldman Sachs 10,331 -3% US
39 Kellogg's 9,710 4% US
40 Nintendo 8,772 13% Japan
41 UBS 8,740 -11% Switzerland
42 Morgan Stanley 8,696 -16% US
43 Philips 8,325 8% Netherlands
44 Thomson Reuters 8,313 N/A Canada
45 Gucci 8,254 7% Italy
46 eBay 7,991 7% US
47 Accenture 7,948 9% US
48 Siemens 7,943 3% Germany
49 Ford 7,896 -12% US
50 Harley-Davidson 7,609 -1% US
Rank Company 2008 Percent Country of
Brand Change Ownership
Value (over 2007)
$MILLIONS
51 L'Oreal 7,508 7% France
52 MTV 7,193 4% US
53 Volkswagen 7,047 8% Germany
54 AIG 7,022 -6% US
55 AXA 7,001 -4% France
56 Heinz 6,646 2% US
57 Colgate 6,437 7% US
58 Amazon.com 6,434 19% US
59 Xerox 6,393 6% US
60 Chanel 6,355 9% France
61 Wrigley's 6,105 6% US
62 Zara 5,955 15% Spain
63 Nestle 5,592 5% Switzerland
64 KFC 5,582 -2% US
65 Yahoo! 5,496 -9% US
66 Danone 5,408 8% France
67 Audi 5,407 11% Germany
68 Caterpillar 5,288 5% US
69 Avon 5,264 3% US
70 Adidas 5,072 6% Germany
71 Rolex 4,956 8% Switzerland
72 Hyundai 4,846 9% S. Korea
73 BlackBerry 4,802 N/A Canada
74 Kleenex 4,636 1% US
75 Porsche 4,603 9% Germany
76 Hermes 4,575 8% France
77 Gap 4,357 -20% US
78 Panasonic 4,281 4% Japan
79 Cartier 4,236 10% Switzerland
80 Tiffany & Co 4,208 5% US
81 Pizza Hut 4,097 -4% US
82 Allianz 4,033 2% Germany
83 Moet & Chandon 3,951 6% France
84 BP 3,911 3% UK
85 Starbucks 3,879 7% US
86 ING 3,768 -3% Netherlands
87 Motorola 3,721 -10% US
88 Duracell 3,682 2% US
89 Smirnoff 3,590 6% UK
90 Lexus 3,588 7% Japan
91 Prada 3,585 9% Italy
92 Johnson&Johnson 3,582 4% US
93 Ferrari 3,527 N/A Italy
94 Armani 3,526 N/A Italy
95 Hennessy 3,513 -3% France
96 Marriott 3,502 N/A US
97 Shell 3,471 4% Netherlands
98 Nivea 3,401 9% Germany
99 FedEx 3,359 N/A US
100 Visa 3,338 N/A US
SOURCE BusinessWeek
CONTACT: BusinessWeek Contacts: Patti Straus, +1-212-512-2680, or Heather Carpenter, +1-212-512-2854; Interbrand Contacts: Lisa Marsala, +1-212-798-7646, or Graham Hales, +44-7710-742347
Copyright © 2008 PR Newswire
Last edited by LexFather; Sep 24, 2008 at 05:25 PM.
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CL Community Team
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Posts: 4,335
Likes: 61
From: California
Yes, it's very impressive that Google is in the top 10 but then again they're in a different industry than Lexus is. At least you're registered with Club Lexus, I think that's impressive...
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What Lexus has done is nothing short of remarkable, being they are a small subsidary of Toyota with a limited lineup.
THey moved up from 93 to 90 I believe. Porsche is on the list for the first time.
Look at that list, there are TONS of brands not on there and very few luxury car brands.
It is simply amazing they are on that list.
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Amazing that Samsung has a more valubal brand than Sony. Their market cap is also 2x the size. Crazy.
What Lexus has done is nothing short of remarkable, being they are a small subsidary of Toyota with a limited lineup.
THey moved up from 93 to 90 I believe. Porsche is on the list for the first time.
Look at that list, there are TONS of brands not on there and very few luxury car brands.
It is simply amazing they are on that list.
Well it does in fact seem to be short or remarkable. Lexus is nothing outside of the US market, as evidence by every single German competitor having brands far above. Oh, and Audi is a wholy owned subsidary of Volkswagen Group AG, and has a limited lineup, and has a more valubal brand, and is larger worldwide, and...You get my point. Let's not blow this out of proportion
I'm just trying to give you a hard time, I do understand your point and it is impressive, just not to the world changing event you made it out to be
If you're implying that Porsche is a small company, consider they are staging a takeover of VAG.
What Lexus has done is nothing short of remarkable, being they are a small subsidary of Toyota with a limited lineup.
THey moved up from 93 to 90 I believe. Porsche is on the list for the first time.
Look at that list, there are TONS of brands not on there and very few luxury car brands.
It is simply amazing they are on that list.
I'm just trying to give you a hard time, I do understand your point and it is impressive, just not to the world changing event you made it out to be
If you're implying that Porsche is a small company, consider they are staging a takeover of VAG.
Last edited by FKL; Sep 24, 2008 at 03:16 PM.
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Amazing that Samsung has a more valubal brand than Sony. Their market cap is also 2x the size. Crazy.
Well it does in fact seem to be short or remarkable. Lexus is nothing outside of the US market, as evidence by every single German competitor having brands far above. Oh, and Audi is a wholy owned subsidary of Volkswagen Group AG, and has a limited lineup, and has a more valubal brand, and is larger worldwide, and...You get my point. Let's not blow this out of proportion
Well you are proving my point. In Europe they sell poorly and yet, Lexus is #90 on this list. ALso, please check the facts in Russia, Asia and the Middle East, Lexus does well there.
Audi has been around what, nearly 100 years. I would HOPE they do better than Lexus, especially when their lineup is from A2 cute cars to R8 sports car.
Nothing is being blown out of proportion, it is an incredible accomplishment.
I'm just trying to give you a hard time, I do understand your point and it is impressive, just not to the world changing event you made it out to be
If you're implying that Porsche is a small company, consider they are staging a takeover of VAG.
I am not, you are being argumentative. I am a huge Porsche nut.
Well it does in fact seem to be short or remarkable. Lexus is nothing outside of the US market, as evidence by every single German competitor having brands far above. Oh, and Audi is a wholy owned subsidary of Volkswagen Group AG, and has a limited lineup, and has a more valubal brand, and is larger worldwide, and...You get my point. Let's not blow this out of proportion
Well you are proving my point. In Europe they sell poorly and yet, Lexus is #90 on this list. ALso, please check the facts in Russia, Asia and the Middle East, Lexus does well there.
Audi has been around what, nearly 100 years. I would HOPE they do better than Lexus, especially when their lineup is from A2 cute cars to R8 sports car.
Nothing is being blown out of proportion, it is an incredible accomplishment.
I'm just trying to give you a hard time, I do understand your point and it is impressive, just not to the world changing event you made it out to be
If you're implying that Porsche is a small company, consider they are staging a takeover of VAG.
I am not, you are being argumentative. I am a huge Porsche nut.
For example, the Camry is more iconic than the GT-R. Say Camry, and millions will recognize it as a Toyota. Say GT-R or Skyline, and a very select few will know what it is.
Nissan has some work to do...
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Nissan was on the list last year, it was behind Lexus, barely breaking in the 100. I was surprised not to see it this year, then I look at the list and there are a lot of companies. If Nissan didn't make it, no chance in hell for Infiniti.
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