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Bentley has said it is unlikely to produce diesel models, even though key competitors such as Porsche are bringing them to market.
According to a senior company source, Bentley has been conducting customer clinics to ask buyers what they think of diesel models - and most have been opposed to the idea.
He added that the company is also opposed to the idea for business reasons: “a lot of our cars are sold in the US and Asia and these are not diesel markets. We cannot make it stand up just developing a diesel model for Europe.”
Instead Bentley is forging ahead with plans to have its entire range capable of running on called second-generation biofuels made from waste material, rather than food stocks, by 2012. The company is currently developing an all-new engine which will power the next generation Arnage and Continental models.
Interesting. This makes a little sense since the buyers of such ultra luxury sedans can generally be attributed to being "automotive connoisseurs" meaning they want the best of the best. Top refinement, top quality, top interior materials and the general feeling of wealth and excess in such cars. A diesel engine definitely doesn't speak to such people despite the positive advances regarding diesel engine technology.
I don't think I'd ever expect to see Bentley or Rolls make ANY car that's "fuel efficient". When people drop that kind of cash on a vehicle, they tend not to worry about how much a gallon of gas costs them.