New Vehicle Experience Study
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Driver School Candidate
Joined: Oct 2007
Posts: 28
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From: NJ
New Vehicle Experience Study
I purchased my '08 ES350 in December and am very happy with it. I received a survey from Lexus shortly after and I filled it out and mailed it back to them.
Today I received a "2008 New Vehicle Experience Study" from "Strategic Vision" asking me detailed questions about the purchase. It starts off by offering to put me in a lottery for cash prizes up to $30,000 if I complete the survey. This in itself sets off all kinds of warning bells in my mind. It seems like some sort of a marketing study. They promise that my name will not be given to anyone but who knows.
I am tempted to rip it up and throw it away. What do you guys think?
Today I received a "2008 New Vehicle Experience Study" from "Strategic Vision" asking me detailed questions about the purchase. It starts off by offering to put me in a lottery for cash prizes up to $30,000 if I complete the survey. This in itself sets off all kinds of warning bells in my mind. It seems like some sort of a marketing study. They promise that my name will not be given to anyone but who knows.
I am tempted to rip it up and throw it away. What do you guys think?
Lexus Fanatic
Joined: Oct 2003
Posts: 94,328
Likes: 236
From: Virginia/D.C. suburbs
Give it to them. The more data the auto industry has on vehicle owner satisfaction, the better it can tailor furure vehicles to what the public wants.
Strategic, I think, is one of the auto industry's contract researchers. I've gotten stuff from them myself.
And I'm being fair and objective about that, because I think the new ES350 is a disappointment over its predessor ES330 in several ways, but I congragulate you on your purchase....and am glad you are happy with it.
Welcome to CL, by the way.....I see you are almost a new poster.
Strategic, I think, is one of the auto industry's contract researchers. I've gotten stuff from them myself.
And I'm being fair and objective about that, because I think the new ES350 is a disappointment over its predessor ES330 in several ways, but I congragulate you on your purchase....and am glad you are happy with it.
Welcome to CL, by the way.....I see you are almost a new poster.
Last edited by mmarshall; Mar 31, 2008 at 03:33 PM.
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Gojirra99
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