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Mid-size lux demographics

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Old Apr 1, 2007 | 09:22 PM
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Default Mid-size lux demographics

Thought y'all at CL would appreciate this.

From another forum:



Don't know how recent this data is. Also don't have any other charts like this (wish I did, though).
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Old Apr 1, 2007 | 09:30 PM
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Actually, did a quick search just now and found that it's from 2005.

http://wheeltalk.fancal.net/?p=391

Also, some E90 demographics and entry lux stuff here:
http://wheeltalk.fancal.net/?p=374
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Old Apr 1, 2007 | 09:33 PM
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I don't see anything in the first post.
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Old Apr 1, 2007 | 09:40 PM
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There should be one for the Lexus GS etc...
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Old Apr 1, 2007 | 09:49 PM
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Originally Posted by bitkahuna
I don't see anything in the first post.
Hmm... Anyone else see or not see it?
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Old Apr 1, 2007 | 09:59 PM
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I see it....it says A6 drivers are the most educated
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Old Apr 1, 2007 | 10:08 PM
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Originally Posted by mavericck
I see it....it says A6 drivers are the most educated
And the most white...
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Old Apr 1, 2007 | 10:33 PM
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Originally Posted by Incendiary
And the most white...
What's your point?
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Old Apr 1, 2007 | 10:38 PM
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Originally Posted by mavericck
What's your point?
I think the number speaks for itself, don't you? ~97%? Wow.
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Old Apr 1, 2007 | 11:24 PM
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Originally Posted by Incendiary
I think the number speaks for itself, don't you? ~97%? Wow.
Do you consider that statistic a bad thing?
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Old Apr 1, 2007 | 11:31 PM
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Originally Posted by Incendiary
Hmm... Anyone else see or not see it?
Now I see it. Odd.
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Old Apr 1, 2007 | 11:45 PM
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this demo is pretty accurate, at least with asians americans on bmw and lexus
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Old Apr 1, 2007 | 11:50 PM
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Originally Posted by mavericck
Do you consider that statistic a bad thing?
I consider it more of a thing to note, rather than good or bad. But I am an impartial observer. If I were in Audi management, I would be extremely concerned.
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Old Apr 2, 2007 | 12:16 AM
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Interesting breakdown.
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Old Apr 2, 2007 | 12:23 AM
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I assume this is BMW-provided, as the font looks like theirs. So naturally they highlight the 5-series strengths, as they should.

In terms of data interpretation, I wonder how these numbers would stack out dimensionally when sales figures are taken into account, for instance a larger sales figure overall might have a greater demographic spread by ethnic group. I'm also looking at which of the cars are closer to the total midsize luxury market average. And what was the average price paid.

And of course while there is a tendency with these charts to look at the differences, there is a great amount of overlap.
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