BMW Dropping "The Ultimate Driving Machine" Slogan for...

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Aug 9, 2006 | 08:40 AM

#31

4TehNguyen

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From: Houston, Texas

i really dont get this new slogan, all companies have ideas

Aug 9, 2006 | 08:55 AM

#32

rominl

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From: Lovely OC

Quote:

Originally Posted by PhilipMSPT

Perhaps it's because BMW motorcycles are the "luxury" sports and sports touring motorcycles, and Harleys are the "luxury" cruiser motorcycles.

If a Harley owner ever ventures out of HD motorcycles, most owners would head towards BMW bikes...

but to me that ads is kinda in bad taste to me....

Aug 9, 2006 | 09:15 AM

#33

Trexus

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From: California

Quote:

Originally Posted by 4TehNguyen

i really dont get this new slogan, all companies have ideas

You are correct but not too many companies have great ideas. BMW will not stand out from the rest with this new slogan. Keep the old one...

Aug 9, 2006 | 10:06 AM

#34

-J-P-L-

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From: Massachusetts

Fire the marketing team!

This slogan takes the focus off the car, and puts it on a COMPANY with a whole mess of mistakes lately.

This just opens it up for LEXUS to be "The Ultimate Driving Machine".

Aug 9, 2006 | 10:07 AM

#35

4TehNguyen

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From: Houston, Texas

They couldve made their new slogan "We make cars with wheels" and it would be equally as vauge and uninspiring for such a nameplate. So I dont know how to interpret this, so BMW is no longer the Ultimate Driving Machine or what who knows