BMW Dropping "The Ultimate Driving Machine" Slogan for...
Lead Lap
Joined: Feb 2002
Posts: 530
Likes: 0
From: Florida
To me the "Ultimate Driving Machine" fit BMW's older generation cars much better. Cars that enjoyed to be thrown around at high RPMs and corners. Nowadays it does appear that they are trying to gain some "prestige" at the expense of this characteristic of their cars. Sure they are still a blast to drive, but with all the technology and electronics in the car the true "experiance" isn't so much there anymore to me. Hopefully they'll come back to this value and bring the slogan back in the years to come.
BMW has always been labeled as "The Ultimate Driving Machine." It's Marketing Genius. You label one brand as the brand!
Now they're labelled as "A Company of Ideas." You know what: Communism is an idea. Legalizing prostitution is an idea. D. Cheney as a President is an idea.
Sometimes, "A Company of Ideas" may not be a good thing...
Now they're labelled as "A Company of Ideas." You know what: Communism is an idea. Legalizing prostitution is an idea. D. Cheney as a President is an idea.
Sometimes, "A Company of Ideas" may not be a good thing...
Lexus Fanatic
Joined: Oct 2003
Posts: 94,223
Likes: 221
From: Virginia/D.C. suburbs
Originally Posted by PhilipMSPT
BMW has always been labeled as "The Ultimate Driving Machine." It's Marketing Genius. You label one brand as the brand!
Now they're labelled as "A Company of Ideas." You know what: Communism is an idea. Legalizing prostitution is an idea. D. Cheney as a President is an idea.
Sometimes, "A Company of Ideas" may not be a good thing...
Now they're labelled as "A Company of Ideas." You know what: Communism is an idea. Legalizing prostitution is an idea. D. Cheney as a President is an idea.
Sometimes, "A Company of Ideas" may not be a good thing...
A more accurate slogan for today's BMW's would be the Ultimate Computer Machine.
Originally Posted by PhilipMSPT
BMW has always been labeled as "The Ultimate Driving Machine." It's Marketing Genius. You label one brand as the brand!
Now they're labelled as "A Company of Ideas." You know what: Communism is an idea. Legalizing prostitution is an idea. D. Cheney as a President is an idea.
Sometimes, "A Company of Ideas" may not be a good thing...
Now they're labelled as "A Company of Ideas." You know what: Communism is an idea. Legalizing prostitution is an idea. D. Cheney as a President is an idea.
Sometimes, "A Company of Ideas" may not be a good thing...
Super Moderator
Joined: Jun 2001
Posts: 2,601
Likes: 3
From: California
OK OK, there's a BMW billboard on the 405 Freeway and I don't get it. Someone tell me. It reads:
"Because 2 heads are better than fourteen" or something like that. That's all it says on the whole billboard. No picture of a car or anything, just that one line and the BMW logo.
"Because 2 heads are better than fourteen" or something like that. That's all it says on the whole billboard. No picture of a car or anything, just that one line and the BMW logo.
CL Community Team
Joined: Oct 2003
Posts: 4,334
Likes: 61
From: California
Originally Posted by meZoom!
OK OK, there's a BMW billboard on the 405 Freeway and I don't get it. Someone tell me. It reads:
"Because 2 heads are better than fourteen" or something like that. That's all it says on the whole billboard. No picture of a car or anything, just that one line and the BMW logo.
"Because 2 heads are better than fourteen" or something like that. That's all it says on the whole billboard. No picture of a car or anything, just that one line and the BMW logo.
Sounds like a great slogan...
If they plan on making bluetooth controlled toasters, remote controlled vacuums, new shoe laces that don't unravel, WiFi enabled adult toys, etc...
haha
If they plan on making bluetooth controlled toasters, remote controlled vacuums, new shoe laces that don't unravel, WiFi enabled adult toys, etc...
haha
Originally Posted by goober007
didn't nike drop "just do it" and came back to it a few years later??
i think the same will happen here.
i think the same will happen here.
A company of _________ ideas. Fill in your own adjective.
Originally Posted by meZoom!
OK OK, there's a BMW billboard on the 405 Freeway and I don't get it. Someone tell me. It reads:
"Because 2 heads are better than fourteen" or something like that. That's all it says on the whole billboard. No picture of a car or anything, just that one line and the BMW logo.
"Because 2 heads are better than fourteen" or something like that. That's all it says on the whole billboard. No picture of a car or anything, just that one line and the BMW logo.
Lexus Connoisseur
Joined: Mar 2001
Posts: 19,851
Likes: 583
From: USA
Originally Posted by meZoom!
OK OK, there's a BMW billboard on the 405 Freeway and I don't get it. Someone tell me. It reads:
"Because 2 heads are better than fourteen" or something like that. That's all it says on the whole billboard. No picture of a car or anything, just that one line and the BMW logo.
"Because 2 heads are better than fourteen" or something like that. That's all it says on the whole billboard. No picture of a car or anything, just that one line and the BMW logo.
That's as pointless as this:
Lexus Fanatic
Joined: Oct 2003
Posts: 94,223
Likes: 221
From: Virginia/D.C. suburbs
Originally Posted by flipside909
I've seen that same billboard when I was staying out in the South Bay.
That's as pointless as this:
That's as pointless as this:
Originally Posted by flipside909
If a Harley owner ever ventures out of HD motorcycles, most owners would head towards BMW bikes...