In one fell swoop, Lexus raised the luxury-car standard several very significant notches above the competition.

http://www.nytimes.com/2006/04/12/au...=1&oref=slogin

 

I love the part about MB and BMW execs running to plan strategy meetings, although it sounds like a bit of an exageration.

 

Nice read thanx, I don't know how I missed that article.

 

The article puts the price of the LS600HL in the $125K range. Is this the first reference to that?

 

I was wondering that also.

 

$125,000. I think it's a good amount more than any of us expected, but what's funny is that it will still be a bargain compared to the S600 and 760.

The price will make it very exclusive which is what Lexus needs for ultimate respect.

 

I highly doubt the accuracy of that price by the NY Times . . .