I remember in the WSJ thread about the Lexus dealer meeting, something was mentioned about how Lexus was going to start comparing (read: attacking) other brands in order to make themselves look better, ala Hyundai.

And someone posted saying that Lexus didnt usually do such things in their commercials. Looks like they are starting to

http://www.youtube.com/watch?v=ft99B...er_profilepage

http://www.youtube.com/watch?v=_V4KF...er_profilepage

I like both though

 

That IS commercial is sweet!

 

That IS commercial is great!

Makes me wanna drift back home on the 405!!!

 

I like both commercials, nicely done .

However, I don't really like Lexus specifically comparing their models to the competition by name. I don't think Lexus should be engaging in this kind of marketing.

 

Agreed. The IS commercial is sweet though. Since when did the IS get more hp than a 335i ?

 

IS350 has always been 306. 335i has always had 300. 335is has 320.

 

oooh that IS commercial is nicee.

 

I really like both, but that IS commercial is sweet.

Also saw this one for the first time today:

http://www.youtube.com/watch?v=-hNFP...eature=channel

These are a bit longer and more indepth:



http://www.youtube.com/watch?v=2x5MV...eature=channel

http://www.youtube.com/watch?v=zGZIz...eature=channel

 

a different marketing tactic....as long as it spurs sales, it'll be worth it. mercedes is currently leading in the total sales category, so with new insight and exposure on lexus, it hopefully will bring it back to its top spot.

 

Some good commercials with some useful and interesting content, and well done. And pleasantly without "punch a dub", wrecked Subies alongside phony/poor actors, Subies racing through public backstreets trying to impress a New York cabbie, people abusing Nissans, crappy 4-cylinder Calibers making V8 sounds, etc.

 

I would love to be in the simulator.

 

These are good.....

The IS-F with the drums, just plain sucks and drives me nuts when they play it 4 times within a 2.5min slot

 

Others do it, dont see why Lexus should not. Nicely done, like all the commercials

 

Love the IS commercial!

 

Different tact but somewhat in line with technical side of things...the competitor reference bit is rather unlike tradition, but Audi, BMW, etc. have been doing it...