GM Made a Mistake....Now Ford is Making One.
The Bronco Sport is taller...so? If like you said 5 inches in legnth doesn't mean they don't compete certainly height doesn't mean they don't compete.
And they are the same length which is what impacts maneuverability.
$40-50k is also no longer an "inflated price", thats an average new car price.
That's not quite true. Some people DO shop by size....for them, manuverability and ease-of-parking are an issue. That's (partially) why Lexus can sell the extremely small UX at an inflated 40-50K price, the Smart-for Two sold as well as it did (although, IMO, that car was a joke), and Mini sells so many Coopers.
$40-50k is also no longer an "inflated price", thats an average new car price.
Vehicle-length is only one factor that determines manuverability and/or how tight a space it can fit in. The turning-radius, vehicle-width, maximum-angle that the front wheels can be turned, and whether the side mirrors are folded or not also are factors.
I have to disagree, at least to this extent....40-50K is a lot for a B-segment crossover, even with the Lexus nameplate. The Trax, for example, a well-respected product, can be had for literally half that price-region......and some lower-trim versions of other B-segment crossovers as well. Even a Buick Encore GX, which is more upscale than the mainstream brands, can be had in the high 20s to mid-30s, although Avenir versions are high-30s, and not that far off from the Lexus.UX.
$40-50k is also no longer an "inflated price", thats an average new car price.
Last edited by mmarshall; Jan 13, 2026 at 03:16 PM.
Yes, that's correct. Among B and C-segment crossovers, height varies quite a bit, from the lower-slung Buick Envista and Lexus UX to the quite-tall Bronco Sport. In general, though, all of them are at least a couple inches taller than their equivalent-size sedans and coupes.
I have to disagree, at least to this extent....40-50K is a lot for a B-segment crossover, even with the Lexus nameplate. The Trax, for example, a well-respected product, can be had for literally half that price-region......and some lower-trim versions of other B-segment crossovers as well. Even a Buick Encore GX, which is more upscale than the mainstream brands, can be had in the high 20s to mid-30s, although Avenir versions are high-30s, and not that far off from the Lexus.UX.
Thats like knocking a Lexus ES for being much more expensive than a Hyundai Sonata...makes no sense.
The point I'm making, though, is that, even though it is clearly more upscale, the average ES does not cost twice what an average Sonata does. The very small UX is arguably overpriced in comparison to even some of its upscale rivals. Also, add that to the fact that this is not the 1990s anymore, when Hyundai made junk....today's Sonatas are much better products in comparison to an ES than they were 30 years ago. And ....(although this is not necessarily fact, but my strong opinion) today's ES models are not as well-done as they were 20-30 years ago either.
The point I'm making, though, is that, even though it is clearly more upscale, the average ES does not cost twice what an average Sonata does. The very small UX is arguably overpriced in comparison to even some of its upscale rivals. Also, add that to the fact that this is not the 1990s anymore, when Hyundai made junk....today's Sonatas are much better products in comparison to an ES than they were 30 years ago. And ....(although this is not necessarily fact, but my strong opinion) today's ES models are not as well-done as they were 20-30 years ago either.
UX is also a much better vehicle than a Trax, a bigger gap than exists between a Sonata and an ES so it makes sense that the price spread is more. UX is also a hybrid base, Trax is a 3cyl etc
https://www.caranddriver.com/feature...hevrolet-trax/
Agreed. Although I don't particularly like the CC's interior (cheap materials, so-so fit/finish), and its sound-insulation could be better (it's hard to beat a Buick or Lexus for quietness in this class), I generally wouldn't mind having a Corolla Cross as a DD. Its components are reliable, and its size/utility/manuverability and ease-of-entry/exit are ideal for the needs of a lot of drivers, including me. Ford would indeed do very well to copy it....though cheap entry-level Ford products are not known for very plush interiors either.
good thread. about ford’s “mistake”, i see it this way. the ecosport and the escape were both horrible, lol. if you make horrible products your only angle to sell them will be price, and you’ll make no money on them. i think this was ford’s situation. yes discontinuing them has left holes in the line-up, but selling bad products for little to no profit just hurts your reputation and is basically pointless.
mmarshall - i don’t agree gm made a ‘mistake’ re-using the blazer name either. look at ford using the mustang name for their ‘unusual’ quite big mach-e electric crossover thingy. look at toyota using the corolla name for yet another cuv. re-using old names has benefits of name recognition and less legal headache with trademarks wherever it’s sold, etc.
and names vs. letters and numbers… doesn’t mean a whole lot these days imo. old people drive a camry (name). young people drive a model Y.
ford did a great thing bringing back the bronco name with the full size bronco, but i think the escape-based bronco sport is a pretty weak offering, although it’s done pretty well.
speaking of branding, i’m amazed at the strength of jeep’s brand. the wrangler is a pretty awful car to be in (cramped, rough-riding, horrible interior, lol). and now they dropped the plugin hybrid version! in hawaii wranglers are EVERYWHERE and the 4xe (phev) is very popular. i bet the dealers aren’t happy with jeep! i’m guessing stellantis lost money on phev’s though, dropping the pacifica phev also.
anyway, this is a bit rambling so i’ll end it… but good thread mmarshall.
mmarshall - i don’t agree gm made a ‘mistake’ re-using the blazer name either. look at ford using the mustang name for their ‘unusual’ quite big mach-e electric crossover thingy. look at toyota using the corolla name for yet another cuv. re-using old names has benefits of name recognition and less legal headache with trademarks wherever it’s sold, etc.
and names vs. letters and numbers… doesn’t mean a whole lot these days imo. old people drive a camry (name). young people drive a model Y.

ford did a great thing bringing back the bronco name with the full size bronco, but i think the escape-based bronco sport is a pretty weak offering, although it’s done pretty well.
speaking of branding, i’m amazed at the strength of jeep’s brand. the wrangler is a pretty awful car to be in (cramped, rough-riding, horrible interior, lol). and now they dropped the plugin hybrid version! in hawaii wranglers are EVERYWHERE and the 4xe (phev) is very popular. i bet the dealers aren’t happy with jeep! i’m guessing stellantis lost money on phev’s though, dropping the pacifica phev also.
anyway, this is a bit rambling so i’ll end it… but good thread mmarshall.
It's also hard to argue against the fact that despite a small engine, it is well-respected...and even made Car and Driver's Ten Best List.
https://www.caranddriver.com/feature...hevrolet-trax/
https://www.caranddriver.com/feature...hevrolet-trax/
Kudos for Chevy for finally making a car that's a class leader, and not just mediocre.
Last edited by tex2670; Jan 15, 2026 at 05:00 AM.
For whatever reason, Ford has not seen fit to replace the Ecosport here in the U.S., at a time when this market is booming and other automakers are cashing in on it, although, in all fairness, there are generally not high-profit vehicles that rake in a lot of profit on each sale like the big full-sized rucks and SUVs do. Still, even though not as much money is made on each sale as with big trucks, the sheer number of these small B-segment crossovers being sold, is generating a fair amount of income for the automakers. My brother also owns one…..a Kia Seltos SX, which he is very pleased with. IMHO, Ford needs to develop a credible B-segment crossover here for the American market…….one that, unlike the Ecosport, was actually INTENDED for Americans to start with.
What are your opinions on this?….do you agree or disagree? Please discuss.
MM
For majority of automakers, this segment is a 5-digit annual sales volume except for Chevrolet, Honda, Nissan and almost Toyota. Now Chevrolet did sell 200k+ Trax which is very impressive, and I personally like this current generation Trax. However, I'm not sure if I'd classify it as a subcompact segment as it's 106" wheelbase puts it right in line with most compact crossovers. The subcompact Trailblazer on the other hand sold around 101k units and the larger compact Equinox did about 274k units excluding the EV. Honda had an impressive showing with 148k HRVs sold but on the other hand they delivered 403k CRVs and 238k Civics. Nissan sold about 103k Kicks vs 152k Sentras and 217k Rogues.
Other brands 2025 US sales:
Hyundai-
29k Venues, 74k Konas, while they sold 148k Elantras and 234k Tucsons!
Kia-
31k Niros, 56k Seltos, while they sold 140k K4/Fortes and 182k Sportages
Toyota-
CHR discontinued but 99k Corolla Crosses, compared to 248k regular Corollas and 479k Rav4s
Ford-
139k Escapes and 134k Bronco Sports
IMO Ford does not need a subcompact crossover right now. Their biggest issue is they're losing significant market share by reducing their product lineup.
We've already seen the discontinuation of the Edge (though the midsize segment is an iffy one.. the larger Explorer always outsold it) and discontinuation of compact and midsize sedans with the Focus and Fusion. Now with the Escape being discontinued.. we just have the Bronco Sport. IDK what I would've done if I was Ford but I definitely wouldn't have got rid of the Escape, let alone made it so soft and car-like in the current generation which led to it's sales decline.
mmarshall - i don’t agree gm made a ‘mistake’ re-using the blazer name either. look at ford using the mustang name for their ‘unusual’ quite big mach-e electric crossover thingy. look at toyota using the corolla name for yet another cuv. re-using old names has benefits of name recognition and less legal headache with trademarks wherever it’s sold, etc.
ford did a great thing bringing back the bronco name with the full size bronco, but i think the escape-based bronco sport is a pretty weak offering, although it’s done pretty well.
speaking of branding, i’m amazed at the strength of jeep’s brand. the wrangler is a pretty awful car to be in (cramped, rough-riding, horrible interior, lol). and now they dropped the plugin hybrid version! in hawaii wranglers are EVERYWHERE and the 4xe (phev) is very popular. i bet the dealers aren’t happy with jeep! i’m guessing stellantis lost money on phev’s though, dropping the pacifica phev also.

but good thread mmarshall.
And I like the fact that commenters, so far, have also kept it polite.....no personal barbs.
Last edited by mmarshall; Jan 15, 2026 at 05:48 PM.













