Dec & Year End 2025 Sales Thread
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Lead Lap
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Dec & Year End 2025 Sales Thread
https://www.hyundainews.com/releases/4661
Hyundai Motor America Achieves Record December and 5th Consecutive Year of Record Retail Sales
- Hyundai achieves “5 for 5 in 2025” with fifth consecutive year of record annual retail sales; third straight year of record total sales
- Hybrid and electric models set all-time annual total and retail sales records
- Best-ever total and retail December sales; total sales increase 1%; retail climbs 3%
“Hyundai closed 2025 on a high note, achieving our fifth straight year of record retail sales, what we called our ‘5 for 5 in 2025’ mission, along with delivering best-ever December totals and retail sales,” said Randy Parker, president and CEO, Hyundai Motor North America. “This success reflects the dedication of our dealer partners and the trust our customers place in Hyundai. Our diverse lineup, spanning advanced electrified vehicles and award-winning SUVs, continues to set the standard for innovation, efficiency, and value. We’re energized to build on this momentum and deliver even more exciting products and technologies for our customers in 2026.”
December 2025 Sales Highlights
Hybrid total sales jumped 71% in December, setting a new all-time monthly record, with Elantra, Santa Fe, Sonata, Tucson and Palisade HEVs leading the way. Hyundai’s award-winning core SUV lineup of Tucson, Santa Fe and Palisade continued to drive double-digit growth, with retail sales up 8% and total sales up 10% combined. The all-new Palisade also earned several industry honors.
Q4 2025 Sales Highlights
Despite a slight 1% dip in Q4 sales, Hyundai showed strong momentum and resilience, driven by record Q4 total sales for Santa Fe, Tucson and Palisade. The HEV category saw record growth, with total sales up 52% on the quarter, reflecting strong consumer demand for hybrid powertrains.
2025 Year-End Sales
For the year, Hyundai achieved its best-ever annual retail sales for the fifth consecutive year with 772,712 vehicles sold. Total sales hit 901,686 vehicles, establishing a record for the third straight year, led by annual sales records for Elantra, Tucson, Santa Fe, Palisade, IONIQ 5 and Venue. Electrified vehicles accounted for 30% of the retail mix, with HEVs jumping 36% and EVs increasing 7% year-over-year.
Last edited by GS69; Jan 6, 2026 at 06:07 AM.
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Kia
https://www.kiamedia.com/us/en/media...ompany-history
KIA AMERICA POSTS HIGHEST EVER ANNUAL SALES IN COMPANY HISTORY
01/03/26 ID: 24209Sets All-Time Annual Sales Record for Third Consecutive Year- 852,155 total units in 2025 marks Kia’s best-ever annual sales, increasing 7-percent over previous record set in 2024
- Retail sales through Kia dealers sets new record – increasing 5-percent over previous high in 2024 – marking eight consecutive years of growth
- Carnival, Sportage, Telluride, and K4 each post best-ever annual sales
- Sales of all electrified models and SUVs post record breaking annual totals
Four Kia models – Carnival (+44 percent); Sportage (+13 percent); Telluride (+7 percent); and K4 (+1 percent) – posted best-ever annual sales totals, with the Sportage SUV delivering the all-time best annual performance by a Kia model. Sales of Kia’s electrified models (+24 percent) and SUVs (+5 percent) set new annual sales records with sales of Kia sedans increasing (+13 percent) year-over-year, illustrating the ongoing popularity of the brand’s world-class model lineup.
“Our third consecutive all-time annual sales record, coupled with our highest-ever U.S. market share, are clear indicators of the strength of the Kia brand and the competitiveness of our models,” said Sean Yoon, president and CEO, Kia North America and Kia America. “And with the 2nd-generation Telluride and the highly anticipated K4 hatchback arriving in showrooms in the 1st quarter, and more new products on the way, we expect this positive momentum to continue into the New Year and beyond.”
In addition to the monthly sales performance, Kia America also made additional announcements, including:
- The upcoming 2027 Kia Telluride was named among Newsweek Magazine’s 2026 Most Anticipated New Vehicles in U.S. market. The annual list highlights vehicles that Newsweek’s Autos editorial team expects will generate strong interest based on local market conditions and the roster of new models coming to market.
- The 2026 Kia Sorento was awarded the Insurance Institute for Highway Safety’s (IIHS) highest safety rating, the 2025 TOP SAFETY PICK+ (TSP+) designation, for models built after September 2025. This award brings the number of Kia vehicles earning a TSP+ recognition in 2025 to 5, each of which was tested under the IIHS’s most rigorous testing protocols to date. The Kia models that have earned a 2025 IIHS TSP+ rating are:
-
- 2026 Sorento (models built after September 2025)
- 2026 Sportage (models built after May 2025)
- 2025 K4 (models built after January 2025)
- 2025 EV9
- 2025 Telluride
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Lead Lap
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Toyota Lexus
https://pressroom.toyota.com/toyota-...sales-results/
Toyota Motor North America Reports 2025 U.S. Sales Results
January 05, 2026- TMNA 2025 sales up 8.0 percent
- Year-end electrified Toyota and Lexus sales make up 47 percent of total sales volume
- 30 electrified vehicle options available between both Toyota and Lexus brands
- Lexus records its best-ever full-year sales result
For the 4th quarter, TMNA reported sales of 652,195 vehicles, up 8.1 percent on a volume basis and up 8.1 percent on a DSR basis versus the 4th quarter of 2024. Sales of electrified vehicles for the fourth quarter totaled 290,840, down 1.9 percent on a volume basis and down 1.9 percent on a DSR basis, representing 44.6 percent of total sales volume.
TMNA reported December 2025 sales of 231,513 vehicles, up 10.3 percent on a volume basis and up 6.0 percent on a DSR basis versus December 2024. Sales of electrified vehicles for the month totaled 104,088, up 0.2 percent on a volume basis and down 3.7 percent on a DSR basis, representing 45.0 percent of total sales volume.
Toyota division posted year-end 2025 sales of 2,147,811 vehicles, up 8.1 percent on a volume basis and up 8.4 percent on a DSR basis. For the quarter, Toyota division reported sales of 552,510 vehicles, up 9.3 percent on a volume basis and up 9.3 percent on a DSR basis. Toyota division reported December sales of 193,280 vehicles, up 11.8 percent on a volume basis and up 7.5 percent on a DSR basis.
Lexus division posted year-end 2025 sales of 370,260 vehicles, up 7.1 percent on a volume basis and up 7.5 percent on a DSR basis. For the quarter, Lexus division reported sales of 99,685 vehicles, up 2.3 percent on a volume basis and up 2.3 percent on a DSR basis. Lexus division reported December sales of 38,233 vehicles, up 3.2 percent on a volume basis and down 0.8 percent on a DSR basis.
“We’re grateful for the strong response from our Toyota customers in 2025, which reflects our deep commitment to affordability and choice,” said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. “The success of iconic top-sellers like the Camry and Corolla, alongside a broad lineup of vehicles starting under $30,000, shows that customers value having accessible options. This momentum was also fueled by our popular electrified vehicles, the ever-popular RAV4, and the exciting, redesigned Tacoma.”
“We also had an exceptional year at Lexus,” continued Gilleland. “It was encouraging to see more customers choose our vehicles across the luxury market. We attracted many new buyers drawn to our advanced technology and growing electrified offerings. For both brands, we remain focused on delivering vehicles that fit a wide range of lifestyles in the year ahead.”
Highlights (volume basis unless otherwise noted)
TMNA:
- 2025 sales up 8.0 percent
- 2025 electrified vehicle sales of 1,183,248, up 17.6 percent; represents 47.0 percent of total sales volume
- 4th quarter sales up 8.1 percent
- 4th quarter electrified vehicle sales of 290,840, down 1.9 percent
- December sales up 10.3 percent
- December electrified vehicle sales of 104,088, up 0.2 percent
- 30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
- Among the lowest incentives among full-line manufacturers
- In 2025, Toyota launched its 1st U.S. battery plant in North Carolina, a nearly $14 billion investment creating up to 5,100 American jobs; and invested $912 million across 5 manufacturing plants, adding 252 new jobs, as part of its commitment to invest $10 billion in the U.S. over the next 5 years
- 4th all-time best sales year, and best since 2017
- 2025 electrified vehicle sales of 1,051,397, up 19.0 percent; represents 49.0 percent of total sales volume
- Year-end sales up 8.1 percent
- 4th quarter sales up 9.3 percent
- 4th quarter electrified vehicle sales of 257,867, down 1.9 percent
- December sales up 11.8 percent
- December electrified vehicle sales of 90,097, down 1.2 percent
- Best-ever year for:
- GR Corolla
- Corolla Hybrid
- Camry Hybrid
- 4Runner Hybrid
- Corolla Cross
- Crown Signia
- Grand Highlander
- Land Cruiser Hybrid
- RAV4
- Sequoia
- Tacoma
- Division records its best-ever full-year sales result
- 2025 electrified vehicle sales of 131,851—an all-time best ever—up 7.2 percent; represents 35.6 percent of total sales volume
- Year-end sales up 7.1 percent
- 4th quarter sales up 2.3 percent
- 4th quarter electrified vehicle sales of 32,973, down 1.6 percent
- December sales up 3.2 percent
- December electrified vehicle sales of 13,991, up 9.9 percent
- Best-ever year for:
- NX Hybrid
- NX Plug-in Hybrid
- GX
- RX Plug-in Hybrid
- TX
- TX Hybrid
- TX Plug-in Hybrid
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Stellantis
https://media.stellantisnorthamerica...id=27358&mid=1
Attached
Q4 2025 U.S. Sales Chart (pdf)FCA US 4th-quarter Total Sales Increase 4% Year Over Year; Reports Full-year 2025 US Sales Results
- 2nd consecutive quarter of total sales increases in 2025
- December total sales increase 4% year over year
- Jeep® posts its best December retail sales in 3 years and delivers year-over-year total sales growth in the U.S., based on full calendar-year results
- Ram brand retail sales increase 17% for calendar year; reveals 1500 SRT TRX and Power Wagon Jan. 1
- Dodge Durango has best total sales year since 2005, up 37% year over year
- Chrysler minivan total sales are up 32% Q4 2025 compared to Q4 2024
- Company investment of $13 billion over four years to launch five new products plus 19 additional product actions powers long-term growth strategy
January 5, 2026 , Auburn Hills, Mich. - FCA US LLC reports sales of 332,321 vehicles in the 4th quarter, the 2nd consecutive quarter in 2025 of sales increases in the U.S. Overall, total 4th-quarter U.S. sales increased 4% versus the same period in 2024. In December 2025, the company sold 121,170 total vehicles, growing 4% compared to the same month the prior year.
“With consecutive quarterly sales increases and market share growth, it’s clear that we are taking the right steps to reset our business in the U.S.,” said Jeff Kommor, head of U.S. retail sales. “There is still work to do, but we made progress this year with a diversified powertrain lineup, highlighted by the return of the HEMI® to the Ram 1500, the all-new Jeep® Cherokee hybrid and the all-electric Jeep Recon. We ended 2025 on a high note and will keep that momentum in 2026 with 5 new models entering the showrooms now: Jeep Cherokee, Recon, refreshed Grand Wagoneer and Grand Cherokee and the Dodge Charger SIXPACK.”
In October, the company announced a $13 billion investment over 4 years in the U.S. This largest single investment in its 100-year history will expand U.S. production by 50% with five new vehicle launches and 19 product actions, adding more than 5,000 new direct jobs at plants in Illinois, Ohio, Michigan and Indiana.
For the full 2025 calendar year, the company reports total sales of 1,260,344 vehicles, a decrease of 3% year over year.
Sales Highlights
Jeep:
- Wrangler has its best December retail sales since 2021, helping propel Q4 2025 sales up 3% over Q4 2024
- Grand Cherokee has its best December retail sales since 2021 and is up 2% in December 2025 versus 2024
- Gladiator Q4 total sales are up 93% year over year
- Wagoneer sees 67% increase in total sales Q4 2025 over Q4 2024
- Better equipped and better priced, Jeep SUVs deliver features customers want most, strategically placing the right Jeep content where it matters in the lineup
- Accelerated momentum with four new launches in four months, part of a $3.2 billion investment that introduced the 2026 Cherokee turbo hybrid, refreshed Grand Cherokee and Grand Wagoneer and the all‑electric Recon
- New 2026 Cherokee, Grand Wagoneer and Grand Cherokee began shipping to dealerships
- Best December for total sales since 2021, up 6% year over year
- 1500 total sales are up 23% in Q4 versus the same period in 2024
- Year-over-year retail sales improve across all nameplates: light duty 27%; heavy duty 7%, chassis cab 11% and ProMaster 9%
- 1500 HEMI V-8 eTorque and Ram 2500 Heavy Duty named finalists for North American Truck of the Year
- On Jan. 1, the brand revealed the return of 1500 SRT TRX with the 6.2-liter supercharged HEMI V-8 and the 1st Power Wagon with the 6.7-liter Cummins High-Output (HO) turbo diesel
- Durango has best quarter of 2025 with retail sales increase of 34% over Q3 2025 and total sales up 114% compared to Q4 2024
- Charger SIXPACK production began at the Windsor (Canada) Assembly Plant in December
- Charger SIXPACK named the TopGear.com vehicle of the year in the U.S., Detroit News 2025 Vehicle of the Year while the multi-energy lineup wins the 2026 Detroit Free Press Car of the Year
- Charger SIXPACK also named a finalist for the North American Car of the Year awards
- Minivan retail sales increase 12% in the 2nd half of 2025 versus the first half
- Chrysler brand retail sales show 4 months of consecutive growth
- In 2025, the brand celebrated a century of being at the forefront of automotive innovation, redefining mobility through iconic design, engineering breakthroughs and unwavering commitment to customers
- 500e has 18% increase in total sales year over year
- 500e is named the 2026 Urban Green Car of the Year, the 3rd consecutive year receiving the award from the Green Car Journal
- Announced Topolino will be available in the U.S. in 2026, the company’s 1st U.S. entrant into the growing micromobility segment
- Debuts 2026 Tonale and 33 Stradale at the Los Angeles Auto Show
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Mitsubishi
https://media.mitsubishicars.com/en-...ear-2025-sales
Mitsubishi Motors Reports Q4, Full-Year 2025 Sales
Download SubscribeShareFRANKLIN, Tenn. – Mitsubishi Motors North America, Inc. (MMNA) today reported 4th-quarter 2025 sales of 21,354, closing the calendar year with total sales of 94,754.
The full year of 2025 brought significant macroeconomic issues, creating headwinds across the entire economy, which, in turn, impacted consumers’ shopping and buying habits.
Mitsubishi Motors’ core SUV lineup resonated well with customers, with full-year SUV sales clicking up slightly above 2024’s tally. Discontinuation of the Mirage subcompact hatch and subcompact G4 sedan in a segment that is rapidly shrinking drove the brand’s year-over-year drop. In calendar-year 2026, MMNA will introduce a refreshed Outlander Plug-in Hybrid in late spring, an all-new electric crossover SUV in late summer, and a rugged, off-road performance variant of the Outlander toward the end of the year.
The recently redesigned Outlander, refreshed and updated with a new interior and a North American industry-1st Yamaha-branded audio system, continued to be MMNA’s volume leader, representing more than 1/3 of total sales. The mid-year launch of the Trail Edition package provided a bump in attention and showroom traffic, with December clocking in as the 2nd-best single month of the year.
Mitsubishi Outlander and PHEV named 2026 Green Car Journal Family Green Car of the YearEclipse Cross closed the year strongly with 5,166 sales in Q4, an increase of 103% vs. the same quarter a year ago and the 3rd-best-ever quarter in the model’s history. Full year sales of 17,508, up nearly 38% year-over-year, represent the 2nd-best-ever full-year sales performance.
Similarly, Outlander Sport continues to sell well, with 5,522 sales in Q4, up 61.5% over 2024, representing the model’s best 4thquarter sales performance since 2019. 20,480 sales for the full calendar year represent an increase of 35.4% over 2024, and the best full-year since 2021.
For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.
Annual News and Notes
- Fulfilling the vision set 4th in the brand’s North American business plan, dubbed Momentum 2030, which promises a new or significantly revised vehicle every year between 2026 and 2030, Mitsubishi Motors recently confirmed 3 forthcoming additions to its product line: an updated Outlander Plug-in Hybrid to be launched late this spring, an all-new Battery Electric Vehicle (BEV) to be launched in late summer and an all-new rugged variant of the Outlander to be launched toward the end of the year.
- MMNA recently announced its 1st-ever dedicated off-highway styling and equipment package for the 2025 Outlander SUV, featuring Super All-wheel Control (S-AWC) and a host of program-specific trim and available performance and convenience components. Personalization is at the heart of the Outlander Trail Edition, with a host of dealer-installed accessories available to customize each vehicle to the buyer’s personal taste.
- Also part of Momentum 2030, MMNA announced its first Gallery dealership – a partnership between MMNA and local retailer City Auto Mitsubishi - will open in the 1st quarter of 2026. The Gallery dealership model will see similar facilities opened nationwide, all located in high-traffic, multi-use areas such as retail-heavy areas, mixed-use commercial/retail areas and shopping malls, to bring Mitsubishi Motors to a new generation of car buyers.
- MMNA made history in August as the Mitsubishi Outlander and Outlander Plug-in Hybrid (PHEV) were co-named Green Car Journal's2026 Family Green Car of the Year. This latest Green Car Journal award – the 4th consecutive for Outlander Plug-in Hybrid – marks the 1st time in the award program's 21-year history that sister models have claimed the prestigious overall title. This is the fourth time that Outlander Plug-in Hybrid has been named Family Green Car of the Year, also a first for the award.
Last edited by GS69; Jan 6, 2026 at 06:08 AM.
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Lead Lap
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Honda Acura
https://acuranews.com/en-US/releases...crease-in-2025
American Honda Rides Record Sales of Light Trucks and Electrified Models to Post Sales Increase in 2025
January 5, 2026- American Honda (AHM) posted sales of 1,430,577 units in 2025, its best year since 2021, a year over year increase of 0.5%. The sales increase was achieved despite the impact of changes in market conditions and a microchip shortage that contributed to leaner inventories in the 4th quarter. AHM December sales totaled 118,659 units.
- Honda brand annual sales totaled 1,297,144, up 0.4% compared to last year, with record sales of both light trucks (topping 900,000 units for the 1st time) and electrified models (over 400,000 units for the 1st time).
- Acura brand annual sales totaled 133,433 in 2025, up nearly 1%, led by strong sales of gateway models and SUVs. December sales reached 11,843 units, marking the brand’s best month since May as it began to recover from inventory shortages that affected key models throughout the year.
2025“Record sales of light trucks and electrified models helped achieve sales increases for the Honda and Acura brands in 2025, despite changes in market conditions and supply constraints,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co., Inc. “We’re grateful for outstanding collaboration across our purchasing, production and sales teams, helping overcome late-year microchip shortages to meet the needs of our customers.”BRAND REPORT
Sales Highlights
- Record sales of Honda light trucks and electrified models helped the brand to its best sales year since 2021.
- Record sales of Passport totaled 55,231 in 2025, up nearly 70% compared to last year, with rugged TrailSport trims accounting for 80% of sales of the all-new model.
- Record sales of electrified models in 2025, with a 3rd straight year of record hybrid sales led by CR-V hybrid, Accord hybrid and Civic hybrid, plus nearly 40,000 in sales of the Prologue EV.
- Record sales of CR-V, with the model posting over 400,000 units for the 2nd straight year, with 54% of sales from hybrid models, and December sales of 35,150.
- HR-V and Pilot combined for over 270,000 in sales, limited only by production constraints.
- Odyssey posted its best sales since 2019 with over 88,000 units, up 10.2% year over year.
- Honda passenger car sales reached nearly 390,000 units in 2025, led by Civic (over 36% hybrid) and Accord (over 50% hybrid).
- Initial Prelude sales continued in December as shipments of the all-new model continue making their way to dealers nationwide.
1st-ever hybrid-electric Prelude is a finalist for prestigious 2026 North American Car of the Year™ award.
2026 Accord is refreshed and affordable with more standard tech, enhanced styling and a base price under $28,500.BRAND REPORT
Sales Highlights
- Acura sales increase in 2025 was driven by the success of the brand’s gateway models – ADX and Integra, and a nearly 5% YoY increase in SUV sales.
- All-new ADX premium gateway crossover topped 20,000 units for the year since going on sale in March. ADX continues to capture around 30% of retail sales in its segment.
- Integra, which saw a midcycle change in 2025, experienced December sales over 1,700 units to maintain a significant lead in its segment, with over 35% retail sales share.
- Improved supply in December helped MDX and RDX post their best month since May, with MDX just under 4,000 units and RDX with over 2,700 units.
Product News
ADX and Integra are attracting a new generation of premium buyers to the brand at the gateway of the Acura lineup.
ADX is the 3rd current Acura model to earn a TSP rating from IIHS, joining Integra and MDX.
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Last edited by GS69; Jan 5, 2026 at 09:15 AM.
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Nissan
https://usa.nissannews.com/en-US/rel...arter-us-sales
Nissan Group reports 2025 calendar year and 2025 4th-quarter U.S. Sales
January 5, 2026NASHVILLE, Tenn. – Nissan Group announced total calendar year 2025 U.S. sales of 926,153 units, an increase of 0.2% compared to the prior year. The company also announced total U.S. 4th quarter (October - December) sales for 2025 of 214,250 units, a decrease of 3.7% versus the prior year.
Nissan Division 2025 year-end highlights:
- Nissan Kicks and Nissan Pathfinder delivered standout performances for the calendar year, with sales up 33.9% and 25.6% respectively, each achieving its strongest annual volume since launch.
- Sales of Nissan Murano were up 121.3% for the calendar year.
- Sales of Nissan Armada were up 14.4% for the calendar year.
Nissan Division 4th quarter 2025 highlights:
- Nissan Pathfinder and Nissan Kicks posted year‑over‑year quarterly gains of 33.1% and 6.8%, with both models setting new quarterly sales records.
- Sales of the Nissan Murano crossover were up 112.1% year-over-year for the quarter.
- Sales of the Nissan Armada SUV were up 70% year-over-year for the quarter.
- Sales of the Nissan Frontier midsize pickup were up 26.7% year-over-year for the quarter.
*INFINITI sales total included for reference. For more information on INFINITI's fourth-quarter and year-end sales performance, please visit INFINITINews.com.
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates quarterly variances on a straight-percentage basis, unadjusted for the number of selling days. Fourth quarter 2025 had 78 selling days and fourth quarter 2024 had 78 selling days. Calendar year 2025 had 307 selling days and calendar year 2024 had 308 selling days.
Last edited by GS69; Jan 6, 2026 at 06:08 AM.
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Lead Lap
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Vw
https://media.vw.com/releases/1900
Volkswagen of America Reports Q4 and Year-End Sales for 2025
Jan 5, 2026- Volkswagen Q4 sales decreased 19.8% YoY compared to Q4 2024
- Volkswagen closed the year down 13% from 2024
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Lead Lap
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Gm
https://news.gm.com/home.detail.html/Pages/news/us/en/2026/jan/0105-gmsales.html
GM leads U.S. industry, 2025 sales up 6%
January 5, 2026 News and events
News and events
Financial
4 min read
Share:General Motors led the U.S. auto industry in sales in 2025, reporting a 6% increase for the full year, with growth across multiple areas of GM’s portfolio.
GM is America’s full-size pickup leader for the 6th straight year, with the Chevrolet Silverado and GMC Sierra recording their best combined sales in 20 years. GM led the full-size SUV market for the 51st consecutive year. GM was the industry’s #2 EV seller in 2025.
Q4 US Sales UpdateDuncan Aldred, senior VP and president of North America, discusses GM's fourth quarter sales.
All 4 GM brands grew in 2025. GMC set a new sales record for the 2nd consecutive year. Cadillac sales were the best in a decade. Chevrolet’s lineup of SUVs had their best sales ever. And Buick was 1 of the industry’s fastest-growing mainstream brands.
Sales in the 4th quarter declined 7% compared to the same period in 2024.
Other U.S. sales highlights include:
- In 2025, GM sold nearly 700,000 Chevrolet and Buick models with starting prices below $30,000.
- GM grew sales with incentives lower than the industry average.
- GM Envolve sales to fleet & commercial customers grew 8% in 2025.
Read more about how GM drove America forward in 2025 here.
Last edited by GS69; Jan 6, 2026 at 06:09 AM.
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Subaru
https://media.subaru.com/pressreleas...year-end-sales
January 5, 2026
Camden, N.J.
SUBARU OF AMERICA REPORTS DECEMBER 2025 AND YEAR-END SALES RESULTS
- Crosstrek maintains 8th month in top seller position and best year ever
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Subaru closed out 2025 with the same dedicated focus we started the year with, delivering vehicles of exceptional value while staying true to the core values that define us. I would like to thank our retailers for their support as we transitioned Forester assembly to Subaru of Indiana Automotive, all part of expanding our versatile lineup of models offering gas, hybrid, and fully electric options. Their commitment to being More Than a Car Dealer was clearest during our annual Subaru Share the Love® Event, allowing us to end the year by making a meaningful difference in the communities we proudly serve.”
For calendar year 2025, Crosstrek was the top performer by volume, achieving its best year ever with 191,724 vehicle sales, up 5.5 percent over 2024. Forester was the 2nd-highest-selling carline in December and closed out the year with 175,070 vehicle sales, and Outback achieved 157,716 annual sales in 2025. In its final full year of sales, Legacy reached 22,212 vehicle sales, up 13.4 percent over the previous year.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Our retailers stayed focused on delivering thoughtful, personalized experiences for customers throughout the busy year-end period, strengthening relationships with both customers and communities nationwide. Now, as they actively prepare for the launch of our exciting 2026 lineup, including the all-new Trailseeker and Uncharted, this momentum positions Subaru perfectly for the extraordinary journeys our customers will embark on in the year ahead.”
Last edited by GS69; Jan 6, 2026 at 06:10 AM.
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Bmw
https://www.press.bmwgroup.com/usa/a...-sales-results
BMW of North America Reports Full Year 2025 U.S. Sales Results.
05.01.2026 Press Release
Woodcliff Lake, NJ – January 5, 2026… BMW of North America today reported full year 2025 and Q4 2025 sales results for the BMW and MINI brands in the U.S.
Article Offline Attachments.
- BMW of North America Reports Full Year 2025 U.S. Sales Results. PDF, EN, 159.87 KB
- Q4 2025 BMW Group Sales Chart PDF, EN, 130.84 KB
BMW of North America Reports Full Year 2025 U.S. Sales Results.
- BMW Hits Record U.S. Sales for the 3rd Consecutive Year, Up 4.7% vs. 2024.
- MINI Sales Rise 9.3% on Strength of Refreshed Product Portfolio.
BMW Brand.
BMW set a new all-time U.S. sales record in 2025 — the 3rd consecutive year of record performance — with 388,897 vehicles sold, up 4.7% vs. 2024. In the 4th quarter of 2025, BMW sales in the U.S. totaled 113,512 vehicles, a 3.4% decline from the 117,506 vehicles sold in the 4th quarter of 2024.
“Achieving a new sales record for the 3rd consecutive year—during the same year we celebrated our 50th anniversary in the United States—marks an exciting and proud milestone for BMW in the U.S.,” said Sebastian Mackensen, President and CEO, BMW of North America. “This sustained success reflects the strength of our dealer network, the strong appeal of our product lineup, and our technology-open approach. In 2025, we took an important step toward the future with the introduction of the Neue Klasse globally, and now we are looking ahead to the U.S. market launch of the all-new BMW iX3 later this year. Whether internal combustion engine, plug-in hybrid, or fully electric, we remain committed to giving our customers the freedom to choose the BMW and drivetrain that best fits their preferences and needs.”
Last edited by GS69; Jan 6, 2026 at 06:10 AM.
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Lead Lap
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From: NC
Mazda
https://news.mazdausa.com/2026-01-05...-Sales-Results
Mazda Reports December Sales and Strong Full-Year 2025 Sales Results
- RVINE, Calif., Jan. 5, 2026 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total December sales of 32,610 vehicles, a decrease of 18.9 percent compared to December 2024. Full-year sales totaled 410,346 vehicles; a decrease of 3.3 percent compared to 2024. With 26 selling days in December compared to 25 the year prior, the company posted a decrease of 22 percent on a Daily Selling Rate (DSR) basis.
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Mazda Dec and FY Sales Results
- 3rd-best December sales since 1990 with 32,610 vehicles sold.
- Best-ever December sales of CX-50 with 10,783 vehicles sold.
In 2025, Mazda achieved many milestones in the US, including:
- 2nd consecutive year for record-setting CPO annual sales with 76,009 certified pre-owned sales.
- Mazda was awarded 8 2025 IIHS Top Safety Pick+ awards from the Insurance Institute for Highway Safety. These vehicles include the Mazda3 Sedan, Mazda3 Hatchback, CX-30, CX-50 (including the CX-50 Hybrid), CX-70, CX-70 PHEV, CX-90 and CX-90 PHEV.
- Sponsored the docuseries First to the Finish on Prime Video, providing unprecedented access to the Mazda MX-5 Cup Championship, a dynamic racing series for up-and-coming youth racers.
- In the spring, members of Mazda Toyota Manufacturing's Team ONE joined Mazda representatives in Washington, D.C. to meet with members of Congress and their staff to discuss vital workforce development initiatives and the importance of manufacturing careers in strengthening local communities and the U.S. economy.
- Mazda continued to elevate its customer experience by opening its 354th Retail Evolution dealership in 2025, marking a major milestone as the program celebrated its 10th anniversary. These dealerships, along with others committed to the program, now represent nearly 90 percent of MNAO's retail sales.
- In October, Mazda revealed the new 2026 CX-5 crossover SUV, which will launch early next year.
- The Mazda Foundation (USA) Inc., awarded over $500,000 to organizations across the U.S., renewing the organization's commitment to addressing food insecurity and some of its many root causes, particularly equitable access to education and job opportunities.
- As part of its Be Moved community engagement program, Mazda donated $250,000 to the education non-profit DonorsChoose to uplift students and teachers across the country. In addition, Mazda's Employee Business Resource Groups donated $96,000 to causes important to the company's employees.
Mazda Motor de Mexico (MMdM) reported December sales of 8,843 vehicles, an increase of 2 percent compared to last year. Full-year 2025 sales increased 7 percent, with 107,004 vehicles sold.
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Lead Lap
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From: NC
Mb
https://media.mbusa.com/releases/rel...l-sales-growth
Mercedes-Benz USA Reports 2025 Year-Over-Year Retail Sales Growth
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Jan 12, 2026 – Atlanta- Mercedes-Benz USA retailed 303,200 passenger cars in 2025.
- Demand for the Alabama-built GLE SUV continued to surge in the U.S. with 12% growth in Q4 which propelled year-over-year growth to 14%, representing the best retail sales year ever for GLE.
- The GLC closed 2025 recording an impressive 20% increase in retail sales year-over-year.
- Top-End vehicle sales showed robust gains, with Mercedes-AMG retail sales up 12% in 2025 to report its best year on record and the G-Class also achieving its best sales ever (+26%).
“I am extremely grateful for the dedication and resilience demonstrated by our employees and incredible dealer partners to successfully navigate this unprecedented year and close out 2025 showing year-over-year growth. We enter 2026 with a steadfast, customer-centric focus on excellence, and the relentless commitment to innovation that we have demonstrated from the first game-changing moment we invented the automobile 140 years ago. True to our unmatched heritage, we will mark this monumental anniversary throughout the year by reimagining the future of the automobile with the introduction of stellar, class-leading new products that further reinforce the strength, desirability and leadership of our brand.”
Adam Chamberlain, President and CEO of Mercedes-Benz USA
Top-End:
Mercedes-AMG recorded its best year on record with a 12% increase in retail sales year-over-year. Additionally, the iconic G-Class achieved its most successful year ever, with a 26% increase in sales compared to 2024.
Core:
The stylish and dynamic CLE experienced 53% growth in 2025, and GLE SUV sales rose 14% for the year to celebrate the best retail sales year ever for this model proudly manufactured in the U.S. in Tuscaloosa, Alabama. The GLC also continued to be extremely popular with U.S. consumers with sales up 20% from last year.
Entry:
The GLA led the entry segment with a 21% increase in retail sales year-over-year, underscoring its versatility and strong market appeal.
Vans:
Retail sales for Vans totalled 12,400 units for the fourth quarter. This represents a 1% increase compared to Q4 2024 and brought 2025 total sales to 40,000 units.
Mercedes-Benz Group:
On a global level, Mercedes-Benz Group sold 2,160,000 cars and vans in 2025 with a 7% surge in Mercedes-AMG deliveries and best-ever sales for the G-Class. With 558,400 cars and vans sold, Q4 marked the strongest quarter of 2025 (+6% vs. Q3 2025).
“In 2025 we kicked-off the biggest product and tech launch program at Mercedes-Benz with cutting-edge electric-drive systems and intelligent software. The all-new CLA underscores the depth of quality and innovation in our products. And the best is yet to come: In 2026, 140 years after we invented the automobile, we continue our launch program with unwavering commitment and team spirit to build the world’s most desirable cars.”
Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG
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From: NC
Motor1
https://www.motor1.com/news/784141/b...rands-us-2025/
These Luxury Car Brands Were The Top Sellers In 2025
Spoiler alert: A German automaker took the top spot last year.
Photo by: Lexus
By: Anthony Alaniz
Jan 12, at 2:30pm ET
THE BREAKDOWN:
BMW was America’s best-selling luxury brand in 2025. BMW outsold Lexus by 18,637 units. Cadillac moved up to become the country’s 4thbest-selling brand, ahead of Audi. BMW outsold every other luxury brand to become America’s best-seller in 2025. The German automaker sold 388,897 vehicles last year, a 4.7 percent increase. Lexus was the country’s 2nd-best-selling luxury brand, with 370,260 cars sold.Mercedes-Benz sold 303,200 cars in 2025, down from 324,528 in 2024. Cadillac leapt ahead of Audi this year, as sales for the Volkswagen Group brand tumbled 16 percent to just 164,942. Cadillac sales jumped 8.3 percent to 173,515.
Electric vehicles accounted for a whopping 28.3 percent of Cadillac sales and 10.9 percent of BMW sales, leading other luxury automakers. The United States ended its federal tax credit for EVs in September, with the segment suffering a significant sales decline in the last 3 months of the year.
- BMW — 388,897 Units
- Lexus — 370,260 Units
- Mercedes — 303,200 Units
- Cadillac — 173,515 Units
- Audi — 164,942 Units
The Stragglers
Acura saw its sales increase by a meager 0.8 percent to 133,433. Volvo sales fell 3.0 percent to 121,607 last year, while Lincoln sold 106,868, an increase of 2.0 percent.Nissan’s Infiniti brand saw 1 of the largest declines among luxury brands, falling 9.0 percent. Sales fell to 52,846 last year, less than half of pre-pandemic levels.
Infiniti has streamlined its portfolio in recent years, but it’s planning to launch some all-new models soon. One is a rear-wheel-drive sedan with a manual gearbox that sounds exciting.
2019 was the last year Infiniti sold more than 100,000 vehicles, and if it wants to reach that number again, it’ll have to fight Genesis for buyers. The Korean luxury brand, which just turned 10, outsold Infiniti once again, with 82,331 cars sold, with 1 of the largest increases—9.8 percent.
- Acura — 133,433 Units
- Volvo — 121,607 Units
- Lincoln — 106,868 Units
- Infiniti — 52,846 Units
What Comes Next
Infiniti hopes a rash of new products will resurrect sales, with plans to reach over 100,000 cars annually in America yet again. Mercedes is working on several new models for the United States as it aims to sell over 400,000 cars here within the next few years and dethrone BMW as the top luxury seller.Audi, which has set its sights on beating Mercedes-Benz, wants to sell more than 2 million cars globally every year. The US’s new tariffs hit Audi especially hard in 2025, as the company builds its entire lineup outside the country. It is actively considering opening its 1st US factory, which could help revive its sales.
Despite the US’s lucrative luxury market, these automakers are struggling elsewhere, especially the Germans in China. Even in Europe, buyers are starting to turn away premium mid-size sedans, which used to be huge sellers for BMW, Mercedes, and Audi.
Motor1’s Take: Luxury brand sales held strong in 2025, propelling BMW to 388,897 units sold, but Mercedes-Benz wants to dethrone it, and it has a slate of new products coming. Despite complaints that cars are more expensive than ever, people continue to buy expensive luxury cars.