Lexus Awarded Best Car Brand by the 2019 ‘Which?’ Awards
Lexus was picked for its high-quality craftsmanship, cutting edge technology, and outstanding safety features.
Recently, Lexus nabbed top honors at the U.K.’s 2019 Which? Awards, taking home the honor for “Car Brand of the Year.” Consumer advocacy group Which? hosts the annual awards to honor companies that have produced exceptional products and demonstrated outstanding customer services.
Lexus beat out Hyundai, Mazda, and Toyota in the coveted category. The award was especially apt as it this year marks Lexus’ 30th anniversary. Not a bad way to celebrate.
“This is an award we are deeply proud of as it rewards not just the quality of the cars we make, but also the quality of the service and work delivered by everyone who works for Lexus across the country, at every level,” Ewan Shepherd, director of Lexus U.K., said. “In motor industry terms, we are still a young brand, but in the 30 years since we started, we have redefined excellence in customer service and have made it a pillar of our business. Our principles of treating our customers as guests in our home, and giving them amazing experiences, remain central to everything we do.”
The Which? Awards chose the brand for its overall design, the application of takumi craftsmanship, as well as embracing innovative technology to enhance safety, performance, and on-board luxury. Of course, Lexus excelled in customer service, and overall satisfaction of drivers.
Lexus is no stranger to Which? accolades, and has been highly rated by the organization in the past. Started in 2006, the Which? Awards determine winners based on feedback from a team of experts, consumer feedback, and independent in-house testing.
Photos: Lexus
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