Sorry, Timberlake, Lexus LS Will Steal the Show During Super Bowl LII

Lexus’ new ad campaign includes Super Bowl commercial and focuses on a more affordable all-new 2018 LS, which has a base price $4K less than its predecessor.

For nearly three decades, the Lexus LS sedan has set benchmarks for craftsmanship, quality and long-term dependability. Now, the brand is setting out to make history again with the fifth generation of its groundbreaking sedan.

Staying true to its hallmark as the original luxury disruptor, the 2018 Lexus LS flagship will give customers more for their money. With a starting manufacturer suggested retail price of $75,000, the LS 500 arrives with a base price that is $3,820 less than its current long wheelbase predecessor despite offering more power, comfort and safety than ever before. The new hybrid LS 500h has a base price of $79,510*, which undercuts its competition by thousands of dollars while still offering exceptional comfort and performance, along with the convenience of over 600 miles of range on a single tank.

In addition, Lexus announced it will air a new commercial during the 2018 Super Bowl game next month.

“The 2018 LS is one of the most important launches in our brand’s history, so it makes sense for us to use a stage like the Super Bowl to showcase it to our customers. The LS not only offers unsurpassed performance, style and luxury, its competitive pricing makes it a great value as well,” said Lexus Group Vice President and Division General Manager, Jeff Bracken.

When it set out to redesign the LS sedan, Lexus reimagined what a flagship luxury sedan should be, as if it was launching the brand all over again. Longer, lower and wider than the sedan it replaces, the all-new LS has bold lines that blend the latest Lexus design language with a coupe-like silhouette.