Lexus UX attempts to take down the larger, faster, and more expensive, Volvo XC40.

Winning duo used vivid color and prolific texture to bring out the vehicle lines and style of the UX. 

New SUV swept six categories that evaluated safety and crashworthiness.

Lexus Hybrid sales are up 94%, and NXh sales are up 21% for a best-ever March and first quarter.

Directed by Georgi Banks-Davies, UX ad features photographer Elsa Bleda capturing the sights of Lisbon, Portugal.

South Africa-based media outlet Independent Online is quite impressed by Lexus’ compact crossover. 

Collaboration with sportswear designer John Elliott was inspired by iconic, all-white x Nike AF1 sneaker.